Lifecycle Marketing Manager at Lightricks

<p>Lightricks is an AI-first company creating next-generation content creation technology for businesses, enterprises, and studios with a mission to bridge the gap between imagination and creation. At our core is LTX-2, an open-source generative video model, built to deliver expressive, high-fidelity video at unmatched speed. It powers both our own products and a growing ecosystem of partners through API integration.</p> <p>The company is also known globally for pioneering consumer creativity through products like Facetune, one of the world’s most recognized creative brands, which helped introduce AI-powered visual expression to hundreds of millions of users worldwide. We combine deep research, user-first design, and end-to-end execution from concept to final render, to bring the future of expression to all.</p> <h2 id="h.r07a20tjnu2i">The Team &amp; Role</h2> <p>We're looking for a strategic and hands-on Lifecycle Marketing Manager to join our Growth team and own the B2B lifecycle.</p> <p>This role sits at the heart of two growth motions. In our PLG motion, you'll drive product adoption among business users, designing journeys that turn sign-ups into active, engaged teams. In our SLG motion, you'll build and run nurture programs that surface high-intent leads, helping Sales prioritize and convert enterprise pipeline.</p> <p>You'll work at the intersection of product, marketing, and sales, independently building the programs, signals, and journeys that move the right accounts forward at exactly the right moment. This is a high-ownership role with a direct line to pipeline and revenue.</p> <h2>What you will be doing</h2> <ul> <li>Leverage AI in your workflow - use cutting edge AI tools and techniques to test, automate and personalize at scale, sharpen targeting, and build smarter, more efficient processes.</li> <li>Own PLG lifecycle funnels&nbsp;- design and execute onboarding, activation, and engagement journeys that drive product adoption and usage depth among our potential business users.</li> <li>Run SLG nurture programs&nbsp;- build lead nurture sequences that educate, qualify, and surface high-intent prospects to help Sales generate enterprise pipeline.</li> <li>Build smart segmentation&nbsp;- combine behavioral signals (product usage, feature adoption) with firmographic data (company size, industry, role) to create precise, high-converting audience segments.</li> <li>Execute multi-channel campaigns&nbsp;- own email, in-app, and other lifecycle channels, tailored to different account types, lifecycle stages, and intent signals.</li> <li>Align with Sales on handoff logic&nbsp;- define the triggers and signals that indicate a PLG user or nurtured lead is ready for Sales engagement, and ensure reps have the right context at the right moment.</li> <li>Run a rigorous experimentation roadmap&nbsp;- lead A/B tests across messaging, timing, segmentation, and channels to continuously improve activation, engagement, and pipeline conversion rates.</li> <li>Report and iterate - track lifecycle KPIs (activation rates, product usage depth, MQL-to-pipeline conversion, nurture engagement) and translate findings into actionable improvements.</li> </ul> <h2>Your skills and experience</h2> <ul> <li>4+ years in Lifecycle Marketing, CRM, or Growth Marketing — in a B2B SaaS or API-driven product environment.</li> <li>Proven experience owning lifecycle or nurture programs end-to-end, planning and executing.</li> <li>Hands-on experience with both PLG and SLG motions.</li> <li>You use AI tools as a natural part of your daily work, constantly exploring new ways to build smarter campaigns, automate workflows, and personalize at scale.</li> <li>Experience working in fast-paced, high-growth tech companies or startups.</li> <li>Deep expertise in lifecycle / email marketing tools (e.g., Braze,Optimove, HubSpot, or similar).</li> <li>Strong analytical mindset - you come with hypotheses, define measurement frameworks, and own your conclusions.</li> <li>A clear, influential communicator who can drive alignment across marketing, product, and sales.</li> <li>Strong understanding of B2B buying behavior, product-led growth principles, and what drives enterprise adoption of technical creative tools.</li> <li>Familiarity with data and analytics platforms (e.g., Amplitude, Mixpanel, Tableau, or similar).</li> <li>Knowledge of email deliverability best practices and multi-channel performance optimization.</li> <li>Familiarity with generative AI tools and the creative technology landscape - a strong advantage.</li> </ul> <h2>Why Join Us:</h2> <p>We’re here to push the boundaries of what’s possible with AI and video - not for the buzz, but for the craft, the challenge, and the chance to make something genuinely new.</p> <p>We believe in an environment where people are encouraged to think, create and explore. Real impact happens when people are empowered to experiment, evolve, and elevate together.</p> <p>At Lightricks, every breakthrough starts with great people and a collaborative mindset. If you're looking for a place that combines deep tech, creative energy, and zero buzzword culture, you might be in the right place.</p> <h2>We got you covered!</h2> <p>We empower employees with cutting-edge tools and learning opportunities to grow and succeed through workshops, access and training on platforms, subscriptions, and clear guidelines for responsible AI use.</p> <p>We offer Car-to-go subscriptions and run daily door-to-door shuttles from several locations in central Israel, plus free parking and train-station pickups.</p> <p>We’re proud to have 2 chef-led restaurants on site by the legendary Machneyuda Group (yes, that Machneyuda!), plus a bakery nestled in the heart of our office, filled daily with the scent of fresh pastries.</p>