Digital Marketing Specialist - FX / CFDs at ThinkMarkets

<p><span data-contrast="auto">ThinkMarkets&nbsp;is a global financial technology company, specializing in providing multi-asset trading solutions to thousands of clients around the world. With our flagship&nbsp;ThinkTrader&nbsp;platform, we make it available for our clients to trade the world&nbsp;24-hours&nbsp;a day. Our mission is to bridge the gap between traders, investors, and platforms by allowing access to global markets and thousands of products, thus providing our clients with the ability to trade the world in the palm of their hand. We use the latest technologies to give traders seamless access to our proprietary trading platforms.</span><span data-ccp-props="{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><span data-contrast="auto">We are looking for a data-driven and commercially minded Digital Marketing Specialist to support the execution and&nbsp;optimisation&nbsp;of paid acquisition campaigns across multiple digital channels globally.</span><span data-ccp-props="{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><strong><span data-contrast="auto">Key Responsibilities</span></strong><span data-ccp-props="{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><strong><span data-contrast="auto">Paid Media &amp; Campaign Management</span></strong><span data-ccp-props="{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <ul> <li><span data-contrast="auto">Manage and&nbsp;optimise&nbsp;paid acquisition campaigns across multiple digital channels including Google Ads (Search, Display, YouTube, PMAX), Meta Ads (Facebook &amp; Instagram), Reddit Ads, Snapchat Ads, Apple Search Ads, Quora Ads, and various programmatic advertising platforms and DSPs.</span><span data-ccp-props="{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></li> <li><span data-contrast="auto">Monitor campaign performance daily and adjust budgets, bidding strategies, creatives, and targeting accordingly&nbsp;</span><span data-ccp-props="{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></li> <li><span data-contrast="auto">Launch and manage multi-market campaigns across web and app acquisition funnels&nbsp;</span><span data-ccp-props="{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></li> <li><span data-contrast="auto">Support retargeting, audience segmentation, and lookalike audience strategies</span><span data-ccp-props="{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></li> </ul> <p><span data-ccp-props="{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span><strong><span data-contrast="auto">Performance &amp;&nbsp;Optimisation</span></strong><span data-ccp-props="{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <ul> <li><span data-contrast="auto">Track and improve KPIs including CPA, ROAS, CTR, CAC, installs, deposits, and conversion rates&nbsp;</span><span data-ccp-props="{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></li> <li><span data-contrast="auto">Conduct A/B testing across creatives, landing pages, audiences, and ad copy&nbsp;</span><span data-ccp-props="{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></li> <li><span data-contrast="auto">Analyse&nbsp;campaign performance and provide actionable recommendations to improve efficiency and scale&nbsp;</span><span data-ccp-props="{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></li> <li><span data-contrast="auto">Work closely with creative teams to develop high-performing ad creatives and messaging</span> </li> <li><span data-contrast="auto">Experience with user acquisition and retargeting journeys. </span><span data-ccp-props="{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></li> </ul> <p><span data-ccp-props="{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span><strong><span data-contrast="auto">Tracking, Attribution &amp; Analytics</span></strong><span data-ccp-props="{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <ul> <li><span data-contrast="auto">Support the implementation and management of tracking and attribution infrastructure across platforms&nbsp;including Google Tag Manager (GTM), Google Analytics 4 (GA4), Meta Pixel, app attribution platforms, and Conversion APIs (CAPI).</span><span data-ccp-props="{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></li> <li><span data-contrast="auto">Understand attribution models, conversion tracking, and customer journey analysis&nbsp;</span><span data-ccp-props="{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></li> <li><span data-contrast="auto">Assist&nbsp;with troubleshooting tracking discrepancies, pixel implementation, and campaign measurement&nbsp;</span><span data-ccp-props="{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></li> <li><span data-contrast="auto">Build reports and dashboards to&nbsp;monitor&nbsp;campaign and funnel performance&nbsp;</span><span data-ccp-props="{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></li> </ul> <p><strong><span data-contrast="auto">Programmatic &amp; Martech Exposure</span></strong><span data-ccp-props="{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <ul> <li><span data-contrast="auto">Support campaign execution across DSPs and programmatic advertising environments&nbsp;</span><span data-ccp-props="{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></li> <li><span data-contrast="auto">Work alongside analytics and product teams to improve attribution accuracy and campaign tracking&nbsp;</span><span data-ccp-props="{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></li> </ul> <p><span data-ccp-props="{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span><strong><span data-contrast="auto">Requirements</span></strong><span data-ccp-props="{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <ul> <li><span data-contrast="auto">3–6+ years of experience in digital marketing, paid media, or performance marketing&nbsp;</span><span data-ccp-props="{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></li> <li><span data-contrast="auto">Bachelor’s degree in Marketing, Digital Marketing, Business, Communications, Analytics, or a related field</span><span data-ccp-props="{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></li> <li><span data-contrast="auto">Hands-on experience managing campaigns across Google Ads and Meta Ads&nbsp;</span><span data-ccp-props="{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></li> <li><span data-contrast="auto">Exposure to channels such as Reddit, Snapchat, Apple Search Ads, Quora, or programmatic advertising platforms&nbsp;</span><span data-ccp-props="{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></li> <li><span data-contrast="auto">Understanding of tracking, attribution, pixels, event tracking, and analytics </span><span data-ccp-props="{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></li> <li><span data-contrast="auto">Experience using platforms and tools such as Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Business Manager, and Looker Studio or similar reporting and analytics tools.</span><span data-ccp-props="{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></li> <li><span data-contrast="auto">Understanding of performance metrics, including CPA, ROAS, CTR, LTV, CAC, and conversion funnels </span><span data-ccp-props="{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></li> <li><span data-contrast="auto">Analytical mindset with the ability to interpret campaign data and optimise performance </span><span data-ccp-props="{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></li> <li><span data-contrast="auto">Experience within fintech, trading, FX/CFD, crypto, or financial services, including user acquisition, activation, retargeting, and retention strategies. </span><span data-ccp-props="{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></li> <li><span data-contrast="auto">Familiarity with mobile attribution platforms, APIs, and server-side tracking is a plus&nbsp;</span><span data-ccp-props="{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></li> <li><span data-contrast="auto">Exposure to AI tools, automation platforms, and AI-assisted marketing workflows is&nbsp;advantageous</span><span data-ccp-props="{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></li> </ul>