Head of Marketing – ThinkTrader at ThinkMarkets
London, England, United KingdomFull-timeMarketingPosted about 1 month ago
Apply with PipelineAbout the Role
<p><span data-contrast="auto">ThinkMarkets is a global online brokerage firm, specializing in multi-asset trading solutions to thousands of clients around the world. With our flagship ThinkTrader platform, we allow our clients to trade the world 24 hours a day. Our mission is to build an AI-first trading platform by providing access to global markets, advanced trading features and thousands of products across multiple geographies so our clients can trade the world. We use the latest technologies to give traders seamless access to our proprietary trading platforms.</span><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="auto">The successful candidate will lead end-to-end marketing for ThinkTrader, driving retail trader acquisition and scalable growth through a hands-on, data-driven approach across performance, marketing technology, customer journeys, audience modelling, and creative generation. </span><span data-ccp-props="{"335559739":200}"> </span></p>
<p><strong><span data-contrast="auto">Key Responsibilities</span></strong><span data-ccp-props="{"335559738":280,"335559739":160}"> </span></p>
<p><span data-contrast="auto">Digital Marketing & Growth</span><span data-ccp-props="{"335559738":200,"335559739":120}"> </span></p>
<ul>
<li><span data-contrast="auto">Define and execute a global acquisition strategy to scale retail trader growth across paid social, paid search, and programmatic.</span><span data-ccp-props="{"335559738":240,"335559739":240}"> </span></li>
<li><span data-contrast="auto">Own performance marketing with clear accountability for CAC, LTV, funnel performance, and return on spend.</span><span data-ccp-props="{"335559738":240,"335559739":240}"> </span></li>
<li><span data-contrast="auto">Lead mobile app growth, from acquisition through to in-app engagement and retention.</span><span data-ccp-props="{"335559738":240,"335559739":240}"> </span></li>
</ul>
<p><span data-contrast="auto">Customer Journeys, Funnel & Audience Strategy</span><span data-ccp-props="{"335559738":200,"335559739":120}"> </span></p>
<ul>
<li><span data-contrast="auto">Own the full marketing funnel from awareness to funded and active traders, optimising conversion, retention, and lifetime value.</span><span data-ccp-props="{"335559738":200,"335559739":120}"> </span></li>
<li><span data-contrast="auto">Develop and refine customer journeys and audience segmentation to improve targeting, personalisation, and campaign effectiveness.</span><span data-ccp-props="{"335559738":200,"335559739":120}"> </span></li>
</ul>
<p><span data-contrast="auto">Marketing Technology & Data</span><span data-ccp-props="{"335559738":200,"335559739":120}"> </span></p>
<ul>
<li><span data-contrast="auto">Leverage marketing technology and analytics to drive decision-making, experimentation, and scalable growth.</span><span data-ccp-props="{"335559738":200,"335559739":120}"> </span></li>
<li><span data-contrast="auto">Demonstrate working knowledge of Google Marketing Platform (GMP) including Google Ads, DV360, Campaign Manager, and Google Analytics.</span><span data-ccp-props="{"335559738":200,"335559739":120}"> </span></li>
<li><span data-contrast="auto">Utilise AI tools and automation to enhance performance, efficiency, and campaign execution.</span><span data-ccp-props="{"335559738":200,"335559739":120}"> </span></li>
</ul>
<p><span data-ccp-props="{"335559738":200,"335559739":120}"> </span><span data-contrast="auto">Team Leadership & Operational Excellence</span><span data-ccp-props="{"335559738":200,"335559739":120}"> </span></p>
<ul>
<li><span data-contrast="auto">Build and lead a high-performing, driven marketing team, prioritizing efficiency and leveraging AI tools and automation to maximize output and scalability.</span><span data-ccp-props="{"335559739":80}"> </span></li>
<li><span data-contrast="auto">Act as the senior marketing stakeholder for ThinkTrader platform, collaborating with Product, Engineering, and Operations teams.</span><span data-ccp-props="{"335559739":80}"> </span></li>
<li><span data-contrast="auto">Manage and allocate marketing budgets across media and operational matters </span><span data-ccp-props="{"335559739":80}"> </span></li>
</ul>
<p><strong><span data-contrast="auto">Requirements</span></strong><span data-ccp-props="{"335559738":280,"335559739":160}"> </span></p>
<ul>
<li><span data-contrast="auto">5-7+ years of experience marketing a trading platform or fintech product, or strong knowledge of financial market fundamentals. </span><span data-ccp-props="{"335559739":80}"> </span></li>
<li><span data-contrast="auto">Hands-on experience across performance marketing, growth funnels, attribution, and lifecycle for platforms or mobile apps, with a strong understanding of AI-enabled marketing and agentic workflows</span><span data-ccp-props="{"335559739":80}"> </span></li>
<li><span data-contrast="auto">A technical foundation is preferred, with a Bachelor’s degree in Engineering, Computer Science, Mathematics, Physics, or another quantitative discipline, combined with strong marketing expertise.</span><span data-ccp-props="{"335559739":80}"> </span></li>
<li><span data-contrast="auto">Willingness to work hybrid from the Chicago office (approximately 3 days per week in-office).</span><span data-ccp-props="{"335559739":80}"> </span></li>
</ul>
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