Senior Events Marketing Manager at Dealpath

<h2><span style="font-size: 12pt;"><strong>Senior Events Marketing Manager</strong></span></h2> <p><span style="font-size: 12pt;">As the Senior Events Marketing Manager, you will own the strategy, planning, and execution of all event-related programs—including owned, sponsored, and partner events—while also developing strategic partnerships that drive co-marketing opportunities, pipeline growth, and brand leadership.</span></p> <p><span style="font-size: 12pt;">This role requires deep knowledge of B2B event and partnership marketing, with a strong grasp of the commercial real estate (CRE) ecosystem. You’ll work closely with senior executives, sales, and external partners to create meaningful industry touchpoints and accelerate business impact.</span></p> <h4><span style="font-size: 12pt;"><strong>Event Strategy &amp; Execution</strong>:</span></h4> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Build and manage Dealpath’s annual events calendar, prioritizing opportunities that align with business goals and our ICP.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Lead execution of industry sponsorships, executive roundtables, speaking opportunities, and webinars.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Define KPIs and track performance across all event initiatives for ROI and pipeline influence.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Manage logistics, budgets, vendors, and internal stakeholders to ensure seamless delivery and consistent brand presence.</span></li> </ul> <h4><span style="font-size: 12pt;"><strong>ABM-Aligned Event Strategy</strong>:</span></h4> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Design and execute curated, high-touch events—such as executive roundtables, private dinners, and invite-only experiences—aligned with Account-Based Marketing (ABM) strategies targeting top-tier enterprise accounts.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Collaborate with Sales and&nbsp; Demand Generation to identify high-priority accounts and tailor event formats, messaging, and follow-up strategies to drive engagement and pipeline acceleration.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Create bespoke pre- and post-event experiences (e.g., personalized outreach, content kits, gifting) to deepen connections with key decision-makers at target accounts.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Monitor performance metrics such as attendance from ICP accounts, influenced pipeline, and conversion to opportunities to evaluate event impact within the ABM motion.</span></li> </ul> <h4><span style="font-size: 12pt;"><strong>Partnership Marketing</strong>:</span></h4> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Identify and cultivate relationships with CRE industry organizations, associations, and other technology partners</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Co-develop and execute joint marketing initiatives, including sponsored events, content collaborations, webinars, and co-branded campaigns.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Evaluate partnership opportunities based on brand alignment, audience fit, and lead-generation potential.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Serve as the marketing point of contact for strategic partnerships, ensuring visibility, consistency, and execution across all channels.</span></li> </ul> <h4><span style="font-size: 12pt;"><strong>Cross-Functional Collaboration</strong>:</span></h4> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Align closely with Sales, Product Marketing, Demand Generation, and Customer Success to ensure events and partnerships support GTM priorities.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Partner with senior executives to secure and prepare for speaking engagements, panel opportunities, and strategic appearances.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Coordinate with Marketing Ops to ensure lead capture, CRM integration, and follow-up workflows are in place.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Work with Product Marketing and Sales to develop compelling narratives and content for event programming and partner campaigns that highlight Dealpath’s leadership and innovation.</span></li> </ul> <h3><span style="font-size: 12pt;"><strong>What You Bring</strong>:</span></h3> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">8+ years of B2B marketing experience, including hands-on event and partnership marketing in SaaS, real estate, or enterprise tech; CRE/proptech experience strongly preferred.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Bachelor’s degree in Marketing, Communications, Business, Event Management, or a related field.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Proven track record of driving results through events and co-marketing initiatives with external partners.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Deep understanding of the commercial real estate ecosystem and relationship-driven sales cycles.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Comfort and polish working with senior executives, industry influencers, and external organizations.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Strategic thinker with a builder’s mindset—able to identify opportunities, pitch ideas, and bring them to life with precision.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Excellent project management, communication, and cross-functional coordination skills.</span></li> </ul> <p><span style="font-size: 12pt;"><strong>The Perks &amp; Culture</strong>:</span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Medical, dental, and vision insurance.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Health Savings Account (HSA) &amp; Flexible Spending Account (FSA) options.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">401(k) retirement plan.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Paid Parental Leave.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Flexible Time Off (FTO) policy.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Commuter benefits program.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Monthly wellness reimbursement to support physical and mental well-being.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Hybrid Work Policy, 4 days in office (Mon/Tues/Wed/Thur).</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">The estimated on-target earnings for this position is $140,000 - $160,000.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">This position is also eligible for Dealpath's equity plan.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Your compensation will be based upon several factors including your experience, qualifications, education, location, and the skills assessed in Dealpath's interview process. Your actual compensation will be confirmed in writing at the time of offer.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Dealpath's compensation ranges are determined by current market data, so compensation data posted on our job posts may change as new market data becomes available.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Interviews may include AI-assisted note-taking tools in accordance with applicable privacy requirements.</span></li> </ul> <p><span style="font-size: 12pt;"><strong>About Dealpath</strong>:</span></p> <p><span style="font-size: 12pt;">Our mission is to empower real estate investment and capital markets with data and collaboration through purpose-built software. We believe that real estate is driven by people with information to shape the built world.</span></p> <p><span style="font-size: 12pt;">Today, Dealpath is the industry’s leading cloud-based deal management platform and expanding rapidly. Recent highlights include: surpassing $10 Trillion of transactions supported on the platform with leading firms like Blackstone, CBRE, Oxford, Nuveen, Bridge Investment Group, etc., recognized as the “Top Technology” at Global PropTech Awards, and expanding offices and teams in San Francisco and New York City. We’re engineering an industry-defining company to power the largest asset class in the world into the future.</span></p> <p><span style="font-size: 12pt;">Our company is led by an experienced team and backed by a combination of top tier venture capital firms and strategic industry partners including: Blackstone, Nasdaq, 8VC, JLL Spark, WTI, GreenSoil Investments, LeFrak, Milstein, Bechtel, and Morgan Stanley Expansion Capital.</span></p>