Vice President of Marketing at TouchCare
Stamford, CT Full-timeMarketingPosted 28 days ago
Apply with PipelineAbout the Role
<p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>About TouchCare</strong></span></p>
<p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>TouchCare </strong>is a healthcare concierge service dedicated to simplifying the complexities of health insurance and the healthcare system. By assigning each member a personal assistant, TouchCare helps resolve billing issues, coordinate with providers, and save individuals time and money. Committed to providing a healthier understanding of healthcare, TouchCare makes navigating healthcare more convenient and stress-free for its users.</span></p>
<p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>The Role</strong></span></p>
<p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">TouchCare is seeking a Vice President of Marketing to build, lead, and scale a high-performing marketing function that drives predictable growth.</span></p>
<p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">This role will partner directly with the executive team to evolve into a structured, marketing-driven growth engine. The marketing team is currently made up of creative and brand leader, a content writer, and an events manager. You will own the full funnel—from demand through pipeline and engagement—and operate as a true business partner to sales and leadership.</span></p>
<p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">This is a hands-on builder role. We’re looking for someone who is equally comfortable setting strategy and executing, thrives in fast-paced environments, and is energized by building from the ground up.</span></p>
<p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>What You’ll Do</strong></span></p>
<p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><u>Build & Scale the Growth Engine</u></span></p>
<ul>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Design and execute a full-funnel B2B growth strategy across demand generation and lifecycle marketing</span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Own marketing-sourced pipeline and revenue targets</span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Establish clear KPIs, reporting, and operating cadence across the funnel</span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Partner with Sales to ensure alignment on pipeline generation and conversion</span></li>
</ul>
<p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><u>Own Go-To-Market</u></span></p>
<ul>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Translate complex healthcare navigation solutions into clear, differentiated, and compelling messaging</span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Develop verticalized GTM strategies across employer and broker segments</span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Partner with Design, Product, and Sales to launch and commercialize new offerings</span></li>
</ul>
<p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><u>Drive Member Engagement & Retention</u></span></p>
<ul>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Build strategies that drive activation, engagement, and retention in a B2B2C model</span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Ensure continuity from employer sale → member experience</span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Partner with Client Success and Operations to optimize engagement and utilization</span></li>
</ul>
<p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><u>Elevate Brand Reputation & Content</u></span></p>
<ul>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Establish TouchCare as a category leader in HealthTech and benefits navigation</span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Build a content engine that supports demand generation, brand authority, and sales enablement</span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Ensure consistency of voice, positioning, and storytelling across all channels</span></li>
</ul>
<p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><u>Build & Lead the Team</u></span></p>
<ul>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Build, mentor, and scale a team across Content and Design </span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Operate as a player-coach, stepping in where needed to drive execution</span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Drive cross-functional alignment across Sales, Product, Client Success, and Leadership</span></li>
</ul>
<p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><u>What You Bring</u></span></p>
<ul>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">10+ years of marketing leadership experience in high-growth or VC-backed environments</span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Proven track record building marketing functions from early-stage to scalable growth engines</span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Experience transitioning from sales rep led sales to structured, repeatable systems powered by marketing efforts</span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Deep expertise in:</span></li>
<ul>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Demand generation and pipeline ownership</span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Product marketing and commercialization</span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Customer/member engagement and lifecycle marketing</span></li>
</ul>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Experience in broker or employer channels (strongly preferred)</span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Hands-on experience with modern GTM tech stacks (Salesforce, Mailchimp, Heymarket , AI tools, etc.)</span></li>
</ul>
<p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>Core Competencies</strong></span></p>
<ul>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Builder Mentality: Bias for action; thrives in ambiguity and builds from zero</span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Data-Driven Operator<strong>:</strong> Connects marketing and sales into one growth system</span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Strategic Storyteller: Translates customer insight into differentiated positioning</span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Ownership Mindset<strong>:</strong> Takes accountability for results and drives solutions</span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Player-Coach Leadership: Balances strategy with hands-on execution</span></li>
</ul>
<p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>What We Offer</strong></span></p>
<ul>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Competitive base salary commensurate with experience</span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Opportunity to build and shape company culture from day one</span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Direct impact on improving financial wellness for thousands of employees</span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Flexible benefits package</span></li>
</ul>
<p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">W<strong>hy Join Us?</strong></span></p>
<ul>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>Impactful Growth:</strong> Lead the expansion of specialized services that provide critical support to members during complex life events.</span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>Collaborative Environment:</strong> Work closely with a supportive team across Sales, Client Success, Product, and Marketing.</span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>Strategic Leadership:</strong> Shape the go-to-market strategy and future evolution of TouchCare’s specialized portfolio.</span></li>
</ul>
<p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>Location: </strong>This position will be in-person, 5 days a week in the Stamford office.</span></p>
<p> </p>