Trade Marketing Executive at Hasbro

<div class="content-intro"><p>We&nbsp;take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination&nbsp;and drive&nbsp;to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.</p></div><p style="text-align: left;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">As the Trade Marketing Executive, you will support the Trade Marketing Function on BTL Executions (Customer and Vendor Facing), Promotions, Sales Development &amp; Sales Analytics.</span></p> <p style="text-align: left;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Additionally, this role will cover Key Account Management activities for distributor channels.</span></p> <p style="margin: 0.0in; line-height: normal; font-size: 12.0pt; font-family: Aptos, sans-serif; text-align: left;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>What You'll Do:</strong></span></p> <p style="margin: 0.0in; line-height: normal; font-size: 12.0pt; font-family: Aptos, sans-serif; text-align: left;">&nbsp;</p> <p style="margin: 0.0in; line-height: normal; font-size: 12.0pt; font-family: Aptos, sans-serif; text-align: left;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Trade Marketing</span></p> <ul style="text-align: left;"> <li style="line-height: normal; font-size: 12.0pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Execute end to end BTL A&amp;P plan basis aligned objectives with Marketing to drive synergies between ATL &amp; BTL plans</span></li> <li style="line-height: normal; font-size: 12.0pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Align and execute SOP for smooth A&amp;P processing for internal teams, vendors and key stake holders - ensuring minimum delays as per plan</span></li> <li style="line-height: normal; font-size: 12.0pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Anchor and drive monthly reconciliation of BTL A&amp;P spends against annual budget with finance team &amp; line manager.</span></li> <li style="line-height: normal; font-size: 12.0pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Build &amp; Drive mechanism to measure and evaluate all major BTL spends</span></li> <li style="line-height: normal; font-size: 12.0pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Evaluate various events driven by key accounts - collaborate with the events which will help to drive our larger plans</span></li> <li style="line-height: normal; font-size: 12.0pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Build strong communication pipeline for communicating all promotions and plans, through Trade Bulletin &amp; Marketing Decks.</span></li> <li style="line-height: normal; font-size: 12.0pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Anchor the sales MIS templates through Hasbro MIS team.</span></li> <li style="line-height: normal; font-size: 12.0pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Anchor successful execution of NPD plans and drive frequent reviews with the team to analyze and act on key sales agendas.</span></li> <li style="line-height: normal; font-size: 12.0pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Develop launch decks comprising of all products and initiatives to support launches across channels.</span></li> <li style="line-height: normal; font-size: 12.0pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Develop solutions to increase visibility for all key initiatives - the plans need to coincide with the larger marketing plans - to drive maximum visibility and generate recall</span></li> <li style="line-height: normal; font-size: 12.0pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Efficiently use available resources and invest in proven strategies to drive maximum impact through BTL campaigns within allocated budgets</span></li> </ul> <p style="line-height: normal; font-size: 12.0pt; font-family: Aptos, sans-serif; text-align: left;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Key Account Management</span></p> <ul style="text-align: left;"> <li style="line-height: normal; font-size: 12.0pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Key interface between the category buyers for the accounts handled and the internal stake holders.</span></li> <li style="line-height: normal; font-size: 12.0pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Analyze market needs and develop account plans.</span></li> <li style="line-height: normal; font-size: 12.0pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Liaise with the buyers/merchandising managers to negotiate ops to be run in the account nationally/regionally.</span></li> <li style="line-height: normal; font-size: 12.0pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Responsible for customer management, sales growth &amp; market share of for the account.</span></li> <li style="line-height: normal; font-size: 12.0pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Ensure on time NPD's, promotions, stocks ins and quick response to identified problems.</span></li> <li style="line-height: normal; font-size: 12.0pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Leverage understanding of the retailers / customers and their ways of working to drive Customer Delight.</span></li> <li style="line-height: normal; font-size: 12.0pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Responsible for secondary sales development for all assigned product categories, Distribution management.</span></li> <li style="line-height: normal; font-size: 12.0pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Create, implement, execute and manage marketing and promotional campaigns and activity through the partner.</span></li> <li style="line-height: normal; font-size: 12.0pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Regularly provide channel partner information and business activity to the internal team and deliver monthly sales forecast updates on a weekly basis.</span></li> <li style="line-height: normal; font-size: 12.0pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Work closely and maintain strong working relationship with Sales and Marketing Team to ensure greater channel sales development and sell through contribution.</span></li> <li style="line-height: normal; font-size: 12.0pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Maintain steady in-store visits to ensure implementation of brand presence and visibility for driving brand turns.</span></li> </ul> <p style="margin: 0.0in; line-height: normal; font-size: 12.0pt; font-family: Aptos, sans-serif; text-align: left;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><strong>What You'll Bring: </strong></span></p> <ul> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Prior experience in Key Account Management and/or Trade Marketing</span></li> <li style="line-height: 115%; font-size: 12.0pt; font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">In-depth Knowledge of operations of sales operations and channel dynamics</span></li> <li style="line-height: 115%; font-size: 12.0pt; font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Effective communication &amp; Negotiation skills</span></li> <li style="line-height: 115%; font-size: 12.0pt; font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Networking and influencing ability</span></li> <li style="line-height: 115%; font-size: 12.0pt; font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Planning &amp; Analytical Skills</span></li> <li style="line-height: 115%; font-size: 12.0pt; font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Microsoft Office / IT skills</span></li> <li style="line-height: 115%; font-size: 12.0pt; font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">High on initiative/bias for Action</span></li> <li style="line-height: 115%; font-size: 12.0pt; font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">People Skills</span></li> <li style="line-height: 115%; font-size: 12.0pt; font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Integrity &amp; Commitment</span></li> <li style="line-height: 115%; font-size: 12.0pt; font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Team Player.</span></li> <li style="line-height: 115%; font-size: 12.0pt; font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Achievement oriented</span></li> <li style="line-height: 115%; font-size: 12.0pt; font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Presentation Skills</span></li> <li style="line-height: 115%; font-size: 12.0pt; font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Attention to Detail</span></li> </ul> <p style="margin-bottom: 11px; margin-left: -1px; margin-right: -1px;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><strong>About Hasbro</strong></span></p> <div> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With 165 years of expertise, Hasbro delivers groundbreaking play experiences and reaches more than 1 billion fans annually around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more. </span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS &amp; DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen. </span></p> </div> <div> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit <a href="https://nam11.safelinks.protection.outlook.com/?url=https%3A%2F%2Fcorporate.hasbro.com%2F&amp;data=05%7C02%7CIzzul.Islam%40ap.hasbro.com%7C2465f68c35174121c9ab08de65c65304%7C701edd3ec7a84789b1ce8a243620d68f%7C0%7C0%7C639060099664477986%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=vP21vmXdFim9iigmsng%2BZVMuFY62sdhbRLD1ZZCx6FE%3D&amp;reserved=0">https://corporate.hasbro.com</a> or @Hasbro on LinkedIn.</span></p> </div><div class="content-conclusion"><p><span style="font-size: 12pt;">Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:</span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Health &amp; Wellness</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Time Off to Recharge</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Financial Well-being</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Life &amp; Family Support</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Volunteer and Community Initiatives</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Learning &amp; Development&nbsp;</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Exclusive Perks</span></li> </ul> <p>&nbsp;</p> <p>&nbsp;</p> <p><span style="font-size: 12pt;">Please review our&nbsp;<a href="https://docs.hasbro.com/en-us/legal/privacy">Applicant Privacy Notice</a> to learn how we collect, use, and protect your personal information in connection with the application process.</span></p></div>