Lead Marketing Manager - UK & Ireland at Fivetran

<div class="content-intro"><p>From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.</p></div><p><span style="font-size: 10pt;"><strong><strong>About the Role</strong></strong></span></p> <p><span style="font-size: 10pt;">The UKI region represents one of Fivetran’s most strategic growth markets in EMEA. We are looking for a senior regional marketing leader to build a scalable, predictable pipeline engine that fuels enterprise and commercial revenue growth across the UK and Ireland.</span></p> <p><span style="font-size: 10pt;">We’re seeking a dynamic and strategic marketing leader to own and scale our UK and Ireland regional marketing motion.</span></p> <p><span style="font-size: 10pt;">As the Lead Marketing Manager, UKI, you will be responsible for building high-quality, predictable pipeline for the regional sales team, with field marketing and demand generation as your primary focus. You will be accountable for regional sourced and influenced pipeline targets, with clear visibility into conversion performance and revenue outcomes.</span></p> <p><span style="font-size: 10pt;">You will define and execute the UKI go-to-market strategy in alignment with regional revenue targets, territory priorities, and segment strategy. You will develop and execute the UKI marketing strategy in close partnership with Sales leadership, Account Executives, SDRs, Partner teams, ABM, and Global Marketing. This role requires both strategic thinking and hands-on execution. You will own the regional marketing plan end to end, from annual planning and budget allocation through program delivery and pipeline handoff to Sales.</span></p> <p><span style="font-size: 10pt;">This role demands strong cross-functional alignment, operational discipline, and a clear focus on revenue impact. You will serve as the regional marketing quarterback, ensuring programs are aligned to territory priorities and that follow-up processes are tightly executed.</span></p> <p><span style="font-size: 10pt;">This is a full-time, hybrid position based out of our London or Dublin offices.</span></p> <p><span style="font-size: 10pt;"><strong><strong>Technologies You’ll Use</strong></strong></span></p> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Marketo, Google Suite, Outreach, Salesforce, Looker, Coupa, Jira, webinar and event platforms as required</span></li> </ul> <p><span style="font-size: 10pt;"><strong><strong>What You’ll Do</strong></strong></span></p> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Own the UKI integrated marketing strategy with a strong emphasis on field marketing and demand generation</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Build and scale a repeatable regional marketing engine that consistently delivers high-quality sales pipeline</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Partner closely with Sales leadership, Account Executives, and SDR teams to align marketing programs to territory and account priorities</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Plan and execute high-impact field programs including conferences, executive dinners, roundtables, and community events</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Shape and execute Account-Based Marketing and integrated multi-channel demand generation initiatives in collaboration with EMEA-based and global ABM and marketing teams, as well as the regional Sales team</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Own pipeline performance through qualification and handoff, ensuring strong follow-up processes and closed-loop alignment with Sales</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Develop regional customer stories in partnership with Sales and Customer Success</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Align with Technology and SI partners to execute joint marketing initiatives and partner-led pipeline programs</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Manage regional budget planning, vendor sourcing, procurement, and program timelines</span></li> </ul> <p><span style="font-size: 10pt;"><strong><strong>Skills We’re Looking For</strong></strong></span></p> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">6+ years of experience in B2B marketing, preferably in high-growth SaaS or enterprise technology</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Strong field marketing experience with proven ability to drive measurable pipeline impact</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Deep understanding of demand generation strategy and full-funnel marketing execution</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Experience owning a regional pipeline target</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Strong cross-functional collaboration skills with experience partnering closely with Sales and Business Development teams</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Strategic mindset combined with a hands-on execution approach</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Experience working with Salesforce and Marketo or similar tools</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Excellent communication and stakeholder management skills</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Highly organized and able to manage multiple high-priority initiatives simultaneously</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Entrepreneurial spirit and ability to operate independently in a fast-growing environment</span></li> </ul> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">#LI-LA1<br>#LI-HYBRID</span></p><div class="content-conclusion"><p>&nbsp;</p> <p class="p-rich_text_section" style="line-height: 1.3;"><strong data-stringify-type="bold">Perks and Benefits</strong></p> <ul> <li>100% employer-paid medical insurance<strong>*</strong></li> <li>Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off</li> <li>RSU stock grants*</li> <li>Professional development and training opportunities</li> <li>Company virtual happy hours, free food, and fun team-building activities</li> <li>Monthly cell phone stipend</li> <li>Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents.</li> </ul> <p style="line-height: 1.3;"><em><strong>*</strong>May vary by country and worker type - please reach out to your recruiter for more information</em></p> <p style="line-height: 1.3;"><em>Click <a href="https://drive.google.com/drive/folders/1CdawUwjo1Q1B7ghZJ_owdmmHB8VtqhBu?usp=sharing" target="_blank">here</a> to learn more about Fivetran's Benefits by Region.</em></p> <hr> <p style="line-height: 1.3;">We’re honored to be <a class="c-link" href="https://fivetran.com/blog/hvr-acquisition-series-d" target="_blank" data-stringify-link="https://fivetran.com/blog/hvr-acquisition-series-d" data-sk="tooltip_parent">valued at over $5.6 billion</a>, but more importantly, we’re proud of our&nbsp;<a class="c-link" href="https://fivetran.com/culture" target="_blank" data-stringify-link="https://fivetran.com/culture" data-sk="tooltip_parent">core values of Get Stuck In, Do the Right Thing, and One Team, One Dream</a>. Read about us in&nbsp;<a class="c-link" href="https://fivetran-com.s3.amazonaws.com/news/forbes-aug-sept-2022-digital-reprint-10-21-22.pdf" target="_blank" data-stringify-link="https://fivetran-com.s3.amazonaws.com/news/forbes-aug-sept-2022-digital-reprint-10-21-22.pdf" data-sk="tooltip_parent">Forbes</a>.&nbsp; &nbsp; &nbsp;</p> <p style="line-height: 1.3;">Fivetran brings together high-quality talent across the globe to make data access as easy and reliable as electricity for our customers. We value and recognize that our customers benefit from having innovative teams made of people from many backgrounds, experiences, and identities. Fivetran promotes diversity, equity, inclusion &amp; belonging through attracting, recruiting, developing, and retaining a diverse workforce, not only because it is the right thing to do, but because it helps us build a world-class company to better serve our customers, our people and our communities.</p> <p style="line-height: 1.3;">To learn more about Fivetran’s culture and what it’s like to be part of the team, <a href="https://www.youtube.com/watch?v=xlhtp4dGh8o" target="_blank">click here</a> and enjoy our video.</p> <p style="line-height: 1.3;">To learn more about our candidate privacy policy, you can <a href="https://fivetran.com/candidate-privacy" target="_blank">read our statement here</a>.</p> <hr> <p style="line-height: 1.3;"><em>We are committed to ensuring that all candidates have an equal opportunity to participate in our interview process. If you require accommodations at any stage of the process due to a disability, medical condition, or any other circumstance, please don't hesitate to submit your request by filling out this <a href="https://forms.gle/V7k3t4u9j523XkEt6">form</a>. We will work with you to provide reasonable accommodations to facilitate your participation and ensure a fair and accessible interview experience. Your request and any information provided will be kept confidential and will not impact your candidacy. We look forward to hearing from you and accommodating your needs to the best of our ability.</em></p></div>