Head of Growth at Frontera

<div class="content-intro"><p>Frontera is reimagining how children with autism and other behavioral health needs get the care they deserve. We bring together world-class clinicians, technologists, and autism specialists to build cutting-edge AI tools that help care teams work smarter and spend more time with the children and families who need them most.</p> <p>Our platform is HIPAA-compliant and designed for the real-world needs of behavioral health teams - from psychologists to ABA therapists. By combining evidence-based care with powerful technology, we’re expanding access to high-quality services for families everywhere.</p> <p><strong><br></strong><strong>Our Mission</strong></p> <p>Frontera exists to close the care gap: every child, no matter where they live, should be able to access effective behavioral healthcare.<strong><br><br></strong></p></div><p><strong>Role Overview</strong></p> <p>Frontera is hiring a Head of Growth (Marketing) to build and scale our growth and marketing function at a pivotal stage of company expansion.</p> <p>This is not a narrow performance role. It is a senior leadership role responsible for the full marketing surface area. This means growth, demand generation, lifecycle, positioning, and trust-building, with accountability for measurable outcomes.</p> <p>Reporting to the Chief Commercial Officer, you will own how Frontera goes to market across providers, enterprise partners, and an emerging direct-to-parent motion. You will be responsible for building the systems, team foundation, and growth architecture that compounds over time.</p> <p>Success in this role means combining analytical rigor and experimentation with strong marketing instincts: building trust in a regulated category while driving adoption, pipeline, and long-term brand pull.</p> <p><strong>What You’ll Own</strong></p> <p><strong>Growth Strategy and GTM Architecture</strong></p> <ul> <li>Own Frontera’s end-to-end growth strategy across B2B, B2B2C, and consumer entry points</li> <li>Build and scale performance marketing and lifecycle systems across acquisition, retention, and reactivation</li> <li>Design experimentation frameworks that increase learning velocity and improve CAC/ROI over time</li> <li>Develop funnel forecasting and growth models to guide prioritization, resourcing, and GTM decisions</li> <li>Align Product, Sales, Clinical, and Ops around activation, adoption, and conversion through clear growth metrics</li> <li>Build repeatable demand generation systems across inbound, outbound support, lifecycle, and community-driven channels<br><br></li> </ul> <p><strong>Marketing Foundations: Positioning, Brand, and Trust</strong></p> <ul> <li>Own Frontera’s positioning and messaging across both enterprise and parent audiences</li> <li>Establish Frontera as the trusted platform for families and clinicians&nbsp;</li> <li>Build content and narrative systems that drive adoption, credibility, and long-term pull<br>Develop partner and ecosystem strategies that expand reach and reinforce trust</li> <li>Ensure brand, product storytelling, and growth execution stay tightly integrated as we scale<br><br></li> </ul> <p><strong>Build the Function From Zero to One</strong><strong><br><br></strong></p> <ul> <li>Build the growth and marketing function from the ground up: operating cadence, tooling, early hires, and execution systems</li> <li>Lead early GTM tests directly where needed, then scale through process and team</li> <li>Implement modern marketing and analytics infrastructure with a bias toward speed, automation, and clarity</li> <li>Leverage AI-enabled workflows to increase execution leverage and insight generation</li> <li>Communicate growth performance, learnings, and priorities to executive leadership and the board</li> <li>Lay the foundation for durable marketing systems that support long-term scale<br><br></li> </ul> <p><strong>What We’re Looking For</strong></p> <p><strong>Required Experience</strong></p> <ul> <li>10+ years of experience across growth marketing, demand generation, and broader marketing leadership in high-growth environments</li> <li>Track record of building marketing and growth systems at early-stage companies (zero-to-one or one-to-scale)</li> <li>Deep fluency in experimentation, funnel analytics, lifecycle marketing, and ROI-driven execution</li> <li>Strong marketing instincts around positioning, messaging, and trust-building in sensitive categories</li> <li>Experience partnering closely with Product and Sales to define and scale GTM motions</li> <li>Systems mindset: able to reduce chaos, increase clarity, and scale what works<br><br></li> </ul> <p><strong>Preferred</strong></p> <ul> <li>Experience in healthcare, behavioral health, or other trust-driven regulated markets</li> <li>Exposure to B2B2C models (consumer wedge + enterprise or payer expansion)</li> <li>Hands-on experience using AI and automation to increase marketing velocity<br><br></li> </ul> <p><strong>Traits That Matter Here</strong></p> <ul> <li>Builder mentality with a strong bias toward action, learning, and iteration</li> <li>Analytical rigor and discipline around measurement, forecasting, and ROI</li> <li>Deep customer empathy paired with sharp execution</li> <li>Comfortable operating without a predefined playbook</li> <li>High ownership and comfort being accountable in ambiguous environments<br><br></li> </ul> <p><strong>Why This Role Matters</strong></p> <p>Marketing and growth will be foundational to how Frontera scales trust, adoption, and impact.</p> <p>This role will define how families, clinicians, and partners discover Frontera, engage with our platform, and become long-term advocates. You will shape both how Frontera grows — and how trust is built at scale in pediatric behavioral health.</p> <p>This is a rare opportunity to build the growth and marketing DNA of a category-defining healthcare company.</p> <p>&nbsp;</p> <p>We have determined a salary range for this position that takes into account several factors including experience, knowledge, education, skills, and abilities. Please note that the salary information is a general guideline and the exact salary will be determined based on the individual’s qualifications and experience, with consideration given to the factors listed above. All full time employee benefits include a stake in shared success through stock options, health benefits, 401(k) plan, and responsible PTO.</p> <p><em>Expected Salary Range in Denver:</em><br><em>$180,000-$220,000</em></p> <p><em>Expected Salary Range in San Francisco:</em><br><em>$240,000-$270,000</em></p><div class="content-conclusion"><p><strong>Why Frontera?</strong></p> <ul> <li>Opportunity to be at the forefront of innovation in pediatric healthcare.</li> <li>Work on challenging and impactful projects that leverage cutting-edge technologies.</li> <li>Collaborate with a talented and passionate team in a fast-paced and dynamic environment.</li> <li>Make a real difference in the lives of children and families in rural communities.</li> <li>Competitive salary and benefits package.</li> </ul> <div><strong>Our Denver Office &amp; Perks</strong></div> <ul data-list-tree="true" data-indent="0" data-border="0"> <li>Dog-friendly office.</li> <li>Catered lunch from local Denver restaurants five days a week, plus occasional breakfasts and dinners.</li> <li>Robust snack program and great coffee options (including cappuccino machine and cold brew cans).</li> <li>Regular team events and low-key socials.</li> <li>Up to $150/month commuter stipend, discounted nearby parking, and a discounted Colorado Athletic Club membership.</li> <li>Thoughtfully designed space for focus, collaboration, and connection.</li> <li>Competitive health benefits, stock options, 401(k), and generous PTO.</li> </ul> <p><strong>Join us in building the future of behavioral healthcare!</strong></p></div>