
Paid Ads BD Manager at OKX
Australia; Sydney, New South Wales, AustraliaFull-timeGlobal Paid AdsPosted about 1 month ago
About the Role
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<h2 class="heading-2 ace-line old-record-id-ARMWdtKDIowwlyxaSOuuzEqssIf"><strong>Who We Are</strong></h2>
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<div class="ace-line ace-line old-record-id-doxusxfrenHjJKtgnorBrzgGFPb">At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.</div>
<div class="ace-line ace-line old-record-id-doxusxfrenHjJKtgnorBrzgGFPb">OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.</div>
<div class="ace-line ace-line old-record-id-doxusxfrenHjJKtgnorBrzgGFPb">Across our multiple offices globally, we are united by our core principles: <em>We Before Me</em>, <em>Do the Right Thing</em>, and <em>Get Things Done</em>. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.</div>
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<h2 class="heading-2 ace-line old-record-id-PiRwdXFmiomeQDxx0RUuDGJ1sag"><strong>About the Opportunity</strong></h2>
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<div class="ace-line ace-line old-record-id-NlSRdONmyox8xmxkCqFlNF9zgnb">We’re looking for a hands-on growth leader to help us scale internationally <strong>beyond Google and Meta</strong>.</div>
<div class="ace-line ace-line old-record-id-Tl8ldq34Vopxgpx7gxrlVRZ8gae"><br>This role is about unlocking <strong>under-the-radar, high-trust, high-ROI growth channels</strong> in overseas markets — from vertical communities and micro-influencers to offline partnerships and regional platforms — and turning them into sustainable acquisition engines.</div>
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<h2 class="heading-2 ace-line old-record-id-HytwdMMd1o5PQtxqi9QudDSMsWV"><strong>What You’ll Be Doing</strong><strong> </strong></h2>
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<div class="ace-line ace-line old-record-id-OvcMdRaJho2FDqxKViulN12zgxb"><strong>Map growth channels</strong></div>
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<div>Deeply research target markets (SEA, LATAM, Middle East, or specific regions in Europe/North America) to identify high-conversion, non-mainstream channels such as forums, regional social apps, campus ambassador programs, and niche communities.</div>
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<div class="ace-line ace-line old-record-id-V60bdPiQzotMD9xcjJdlOgntgJh"><strong>Build micro-influencer & KOC networks</strong></div>
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<div>Source and collaborate with overseas grassroots creators and KOCs, building long-term partnerships that drive authentic word-of-mouth and brand trust.</div>
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<div class="ace-line ace-line old-record-id-HE3idpuaKoHPOrx3DPalTzB9gud"><strong>Drive partnerships</strong></div>
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<div>Identify and execute co-marketing initiatives with partners (e.g. retail stores, lifestyle apps, service platforms) that provide unique traffic entry points.</div>
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<div class="ace-line ace-line old-record-id-S7D0dexMjo8KqyxMREdlCcrVgHh"><strong>Operate channels with precision</strong></div>
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<div>Tailor content and messaging to each channel’s cultural and contextual nuances, and continuously optimize acquisition funnels using performance data.</div>
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<div class="ace-line ace-line old-record-id-BLtBdSeJSovTbwxjqIhl7ojMgue"><strong>Identify competitive white spaces</strong></div>
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<div>Monitor competitors’ activities in less visible channels and move quickly to capture untapped traffic opportunities.</div>
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<h2 class="heading-2 ace-line old-record-id-ZvAmdvgIGoKyiHxjBTiu68Kcs9d"><strong>What We Look For In You</strong> </h2>
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<div><strong>3+ years of international growth experience -</strong> ideally supporting Chinese companies going global, with proven results in deep market penetration.</div>
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<div><strong>Strong instinct for long-tail channels - </strong>you’re comfortable finding opportunities in Reddit threads, Telegram groups,communities, or even offline markets — not just dashboards.</div>
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<div><strong>Cross-cultural fluency - </strong>strong English or other language skills, with the cultural sensitivity to adapt strategies authentically</div>
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<div><strong>High ownership & resilience -</strong> you thrive in ambiguity and are comfortable building from 0→1 in fragmented, early-stage channels.</div>
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<div><strong>Data-driven execution - </strong>able to evaluate ROI across scattered traffic sources and build sustainable acquisition models.<br><br></div>
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<div class="ace-line ace-line old-record-id-TICxdZqZDopQLHxJ1P3ulxyisBd"><em>OKX is an equal employment opportunity employer, and encourages all people from all diverse backgrounds to apply.</em></div>
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<div class="ace-line ace-line old-record-id-TICxdZqZDopQLHxJ1P3ulxyisBd"><em><span style="color: rgb(255, 255, 255);">#LI-SM1 #LI-HYBRID</span></em></div>
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</div><div class="content-conclusion"><div data-lark-html-role="root"><span class="text-only" data-eleid="18"><span class="text-only"><span class="text-only" data-eleid="6">Notice:<br></span></span></span>
<div data-lark-html-role="root"><span class="text-only" data-eleid="26"><span class="text-only">All official </span><span class="text-only text-with-abbreviation text-with-abbreviation-bottomline">OKX</span><span class="text-only"> vacancies are published on this website.</span></span> <span class="text-only" data-eleid="28"><span class="text-only">While roles may appear on selected third-party platforms from time to time, information on other sites may be inaccurate or outdated. </span></span><strong><span class="text-only" data-eleid="29"><span class="text-only">If in doubt, please apply directly through our official careers website.</span></span></strong></div>
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<div data-lark-html-role="root"><span class="text-only" data-eleid="18"><span class="text-only">Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to </span><span class="text-only text-with-abbreviation text-with-abbreviation-bottomline">OKX</span><span class="text-only">'s </span></span><a class="link rich-text-anchor __anchor-intercept-flag__ text-content-link" href="https://www.okx.com/en-eu/help/okx-candidate-privacy-notice" target="_blank" data-eleid="19" data-lark-is-custom="true" data-lark-link="true">Candidate Privacy Notice</a><span class="text-only" data-eleid="20"><span class="text-only">.</span></span></div></div>
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