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Paid Ads BD Manager at OKX

Australia; Sydney, New South Wales, AustraliaFull-timeGlobal Paid AdsPosted about 1 month ago

About the Role

<div class="ace-line ace-line old-record-id-doxuseysYUio6Qia64JLLAwE7dh"> <div data-page-id="doxusokjWsaOkSCIjzixAfRM3sd" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-doxusaUYeCmu82WSkkm5KDd00db"> <div data-page-id="AEW3d0Y2noLuIcxROuFubTLpsZd" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-doxuseysYUio6Qia64JLLAwE7dh"> <div data-page-id="doxusokjWsaOkSCIjzixAfRM3sd" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-doxusaUYeCmu82WSkkm5KDd00db"> <div data-page-id="AEW3d0Y2noLuIcxROuFubTLpsZd" data-docx-has-block-data="false"> <div data-page-id="AEW3d0Y2noLuIcxROuFubTLpsZd" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-doxuseysYUio6Qia64JLLAwE7dh"> <div data-page-id="doxusokjWsaOkSCIjzixAfRM3sd" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-doxusaUYeCmu82WSkkm5KDd00db"> <div data-page-id="AEW3d0Y2noLuIcxROuFubTLpsZd" data-docx-has-block-data="false"> <div data-page-id="AEW3d0Y2noLuIcxROuFubTLpsZd" data-docx-has-block-data="false"><br> <div data-page-id="Kpucdjv7JoAcSZxSf7PuRl5Yscb" data-lark-html-role="root" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-Cfb8dvi9voxFkWxhNcmuJX50sZb"> <div data-page-id="PNNZdiw4Yo1ZOmx8btbucw8qsLG" data-lark-html-role="root" data-docx-has-block-data="false"> <h2 class="heading-2 ace-line old-record-id-ARMWdtKDIowwlyxaSOuuzEqssIf"><strong>Who We Are</strong></h2> </div> </div> <div class="ace-line ace-line old-record-id-Cfb8dvi9voxFkWxhNcmuJX50sZb"> <div data-page-id="Kpucdjv7JoAcSZxSf7PuRl5Yscb" data-lark-html-role="root" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-doxusxfrenHjJKtgnorBrzgGFPb">At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.</div> <div class="ace-line ace-line old-record-id-doxusxfrenHjJKtgnorBrzgGFPb">OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.</div> <div class="ace-line ace-line old-record-id-doxusxfrenHjJKtgnorBrzgGFPb">Across our multiple offices globally, we are united by our core principles: <em>We Before Me</em>, <em>Do the Right Thing</em>, and <em>Get Things Done</em>. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.</div> </div> </div> <div class="ace-line ace-line old-record-id-Cfb8dvi9voxFkWxhNcmuJX50sZb"> <div data-page-id="PNNZdiw4Yo1ZOmx8btbucw8qsLG" data-lark-html-role="root" data-docx-has-block-data="false"> <h2 class="heading-2 ace-line old-record-id-PiRwdXFmiomeQDxx0RUuDGJ1sag"><strong>About the Opportunity</strong></h2> <div class="ace-line ace-line old-record-id-NrSYd8kjeoNTrexRDNsuNpZOsMd"> <div data-page-id="UZ81dtA0uolDubxHgDcl3tQAgrg" data-lark-html-role="root" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-NlSRdONmyox8xmxkCqFlNF9zgnb">We’re looking for a hands-on growth leader to help us scale internationally <strong>beyond Google and Meta</strong>.</div> <div class="ace-line ace-line old-record-id-Tl8ldq34Vopxgpx7gxrlVRZ8gae"><br>This role is about unlocking <strong>under-the-radar, high-trust, high-ROI growth channels</strong> in overseas markets — from vertical communities and micro-influencers to offline partnerships and regional platforms — and turning them into sustainable acquisition engines.</div> </div> </div> <h2 class="heading-2 ace-line old-record-id-HytwdMMd1o5PQtxqi9QudDSMsWV"><strong>What You’ll Be Doing</strong><strong> </strong></h2> <div data-page-id="UZ81dtA0uolDubxHgDcl3tQAgrg" data-lark-html-role="root" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-OvcMdRaJho2FDqxKViulN12zgxb"><strong>Map growth channels</strong></div> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-FF45dtRGPoCOx3xwGVMluJ6Vg7g" data-list="bullet"> <div>Deeply research target markets (SEA, LATAM, Middle East, or specific regions in Europe/North America) to identify high-conversion, non-mainstream channels such as forums, regional social apps, campus ambassador programs, and niche communities.</div> </li> </ul> <div class="ace-line ace-line old-record-id-V60bdPiQzotMD9xcjJdlOgntgJh"><strong>Build micro-influencer &amp; KOC networks</strong></div> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-MDR0dCWPMoBn4LxSO7LlINtSgyg" data-list="bullet"> <div>Source and collaborate with overseas grassroots creators and KOCs, building long-term partnerships that drive authentic word-of-mouth and brand trust.</div> </li> </ul> <div class="ace-line ace-line old-record-id-HE3idpuaKoHPOrx3DPalTzB9gud"><strong>Drive partnerships</strong></div> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-VNFDd2cQRoDCgJxfFYdlrFikgIg" data-list="bullet"> <div>Identify and execute co-marketing initiatives with partners (e.g. retail stores, lifestyle apps, service platforms) that provide unique traffic entry points.</div> </li> </ul> <div class="ace-line ace-line old-record-id-S7D0dexMjo8KqyxMREdlCcrVgHh"><strong>Operate channels with precision</strong></div> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-WelvduX14ouAC8xHyBhlJEdygpg" data-list="bullet"> <div>Tailor content and messaging to each channel’s cultural and contextual nuances, and continuously optimize acquisition funnels using performance data.</div> </li> </ul> <div class="ace-line ace-line old-record-id-BLtBdSeJSovTbwxjqIhl7ojMgue"><strong>Identify competitive white spaces</strong></div> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-RRIadB3SIoQqRUxLjpwl3uH6gqc" data-list="bullet"> <div>Monitor competitors’ activities in less visible channels and move quickly to capture untapped traffic opportunities.</div> </li> </ul> </div> <h2 class="heading-2 ace-line old-record-id-ZvAmdvgIGoKyiHxjBTiu68Kcs9d"><strong>What We Look For In You</strong>&nbsp;</h2> <div data-page-id="UZ81dtA0uolDubxHgDcl3tQAgrg" data-lark-html-role="root" data-docx-has-block-data="false"> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-Jn0qdJNrQoFhYXxSuajlqV7Qgxh" data-list="bullet"> <div><strong>3+ years of international growth experience -</strong> ideally supporting Chinese companies going global, with proven results in deep market penetration.</div> </li> <li class="ace-line ace-line old-record-id-Y4fJdZR6SoaOpQxa4mBll8vAg4c" data-list="bullet"> <div><strong>Strong instinct for long-tail channels - </strong>you’re comfortable finding opportunities in Reddit threads, Telegram groups,communities, or even offline markets — not just dashboards.</div> </li> <li class="ace-line ace-line old-record-id-HEbmdGeQtoB2KRxNkC9l5nqcgwh" data-list="bullet"> <div><strong>Cross-cultural fluency - </strong>strong English or other language skills, with the cultural sensitivity to adapt strategies authentically</div> </li> <li class="ace-line ace-line old-record-id-GAQ4ddCKzoaMvmxx3Z0lAIqPg3f" data-list="bullet"> <div><strong>High ownership &amp; resilience -</strong> you thrive in ambiguity and are comfortable building from 0→1 in fragmented, early-stage channels.</div> </li> <li class="ace-line ace-line old-record-id-JFEmdl3WnojAgrxhWBclJmJ8g6d" data-list="bullet"> <div><strong>Data-driven execution - </strong>able to evaluate ROI across scattered traffic sources and build sustainable acquisition models.<br><br></div> </li> </ul> <div class="ace-line ace-line old-record-id-TICxdZqZDopQLHxJ1P3ulxyisBd"><em>OKX is an equal employment opportunity employer, and encourages all people from all diverse backgrounds to apply.</em></div> <div class="ace-line ace-line old-record-id-TICxdZqZDopQLHxJ1P3ulxyisBd">&nbsp;</div> <div class="ace-line ace-line old-record-id-TICxdZqZDopQLHxJ1P3ulxyisBd"><em><span style="color: rgb(255, 255, 255);">#LI-SM1 #LI-HYBRID</span></em></div> </div> <div class="ace-line ace-line old-record-id-JGIsdeznCo2qpfxJAqkuViMfsHS"> <div> <div class="job__description body"> <div data-page-id="AEW3d0Y2noLuIcxROuFubTLpsZd" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-doxuseysYUio6Qia64JLLAwE7dh"> <div data-page-id="doxusokjWsaOkSCIjzixAfRM3sd" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-doxusaUYeCmu82WSkkm5KDd00db"> <div data-page-id="AEW3d0Y2noLuIcxROuFubTLpsZd" data-docx-has-block-data="false"> <div data-page-id="Zrp2dGhcIo3UFmxud3WuQirssDb" data-lark-html-role="root" data-docx-has-block-data="false"> <div data-page-id="I1Zud8CYtoGHccx0MImuyRU4s2c" data-lark-html-role="root" data-docx-has-block-data="false">&nbsp;</div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div><div class="content-conclusion"><div data-lark-html-role="root"><span class="text-only" data-eleid="18"><span class="text-only"><span class="text-only" data-eleid="6">Notice:<br></span></span></span> <div data-lark-html-role="root"><span class="text-only" data-eleid="26"><span class="text-only">All official </span><span class="text-only text-with-abbreviation text-with-abbreviation-bottomline">OKX</span><span class="text-only"> vacancies are published on this website.</span></span> <span class="text-only" data-eleid="28"><span class="text-only">While roles may appear on selected third-party platforms from time to time, information on other sites may be inaccurate or outdated. </span></span><strong><span class="text-only" data-eleid="29"><span class="text-only">If in doubt, please apply directly through our official careers website.</span></span></strong></div> </div> <div data-lark-html-role="root"><span class="text-only" data-eleid="18"><span class="text-only">Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to&nbsp;</span><span class="text-only text-with-abbreviation text-with-abbreviation-bottomline">OKX</span><span class="text-only">'s </span></span><a class="link rich-text-anchor __anchor-intercept-flag__ text-content-link" href="https://www.okx.com/en-eu/help/okx-candidate-privacy-notice" target="_blank" data-eleid="19" data-lark-is-custom="true" data-lark-link="true">Candidate Privacy Notice</a><span class="text-only" data-eleid="20"><span class="text-only">.</span></span></div></div>