Senior Growth Manager, Performance Marketing at OKX

<div data-page-id="PNNZdiw4Yo1ZOmx8btbucw8qsLG" data-lark-html-role="root" data-docx-has-block-data="false"> <div data-page-id="SPxkd4nTjoYMXUxdEcouDVTGsuh" data-lark-html-role="root" data-docx-has-block-data="false">&nbsp;</div> <h2 class="heading-2 ace-line old-record-id-ARMWdtKDIowwlyxaSOuuzEqssIf"><strong>Who We Are</strong></h2> <div class="ace-line ace-line old-record-id-QVdid8uopopw8HxPqJXuYeC7sHf"> <div class="ace-line ace-line old-record-id-RKOAdw3kVoh5EQxcr2juP3i0sTb"> <div data-page-id="SPxkd4nTjoYMXUxdEcouDVTGsuh" data-lark-html-role="root" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-BZOXd1qk6or9H8xOiGouBL10sbf">At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.</div> <div class="ace-line ace-line old-record-id-YVWBdFTauo9yMuxbrduuJRUMsjo">&nbsp;</div> <div class="ace-line ace-line old-record-id-OEJhdcY7loNBknxhEAEuFVwcsxm">OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.</div> <div class="ace-line ace-line old-record-id-T424dUgeQoZq4cxevjAuBaxBsSb">&nbsp;</div> <div class="ace-line ace-line old-record-id-FFLidDdsbo0jBmxLNmKuAA9asNe">Across our multiple offices globally, we are united by our core principles: <em>We Before Me</em>, <em>Do the Right Thing</em>, and <em>Get Things Done</em>. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.</div> <div class="ace-line ace-line old-record-id-WYpjdMdRNoC8E1x9f2ruCfApsrc">&nbsp;</div> <div class="ace-line ace-line old-record-id-Gkm1dHIWkoUQdjxTkILuLxavsZb">OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.</div> </div> </div> </div> <div data-page-id="Qc4NdVoHcoZ0jvxKGu0ukmlrsxe" data-lark-html-role="root" data-docx-has-block-data="false"> <div class=" old-record-id-PpmWdPEDUoDLXDxvqf3ug5f8sTf">&nbsp;</div> <div class=" old-record-id-PpmWdPEDUoDLXDxvqf3ug5f8sTf">&nbsp;</div> <div class=" old-record-id-PpmWdPEDUoDLXDxvqf3ug5f8sTf"> <h2 class="heading-1 ace-line old-record-id-WnXhdKYAIoHWdcxzpu2lulRVghb">About the Opportunity</h2> <div data-page-id="Mw3YdwAecoN3WwxN5PKlflSsgge" data-lark-html-role="root" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-N5N2dY2dnorfYexcM3hln5PXgCh">We’re looking for a hands-on growth leader to help us scale internationally <strong>beyond Google and Meta</strong>.</div> <div class="ace-line ace-line old-record-id-GLUDd6rIQoBU0ixSmmblbkeRg0f">This role is about unlocking <strong>under-the-radar, high-trust, high-ROI growth channels</strong> in overseas markets — from vertical communities and micro-influencers to offline partnerships and regional platforms — and turning them into sustainable acquisition engines.</div> <div class="ace-line ace-line old-record-id-JDMEdGkTEopLp7xN52HlT3LCgug">&nbsp;</div> <div class="ace-line ace-line old-record-id-doxlgs4eBX3dy2vpCaG7z9vmUtg">打破对 Google/Meta 等头部公域流量的依赖，通过挖掘海外目标市场的<strong>长尾流量（垂直社区、本土</strong><strong>KOL</strong><strong>/KOC、线下分销、小众联盟、地区性App等）</strong>，构建差异化的获客壁垒，实现低成本、高粘性的本土化增长。</div> <div class="ace-line ace-line old-record-id-doxlgs4eBX3dy2vpCaG7z9vmUtg">&nbsp;</div> </div> </div> <div class=" old-record-id-PpmWdPEDUoDLXDxvqf3ug5f8sTf"> <div data-page-id="PNNZdiw4Yo1ZOmx8btbucw8qsLG" data-lark-html-role="root" data-docx-has-block-data="false"> <h2 class="heading-2 ace-line old-record-id-HytwdMMd1o5PQtxqi9QudDSMsWV"><strong>What You’ll Be Doing&nbsp;</strong></h2> <div data-page-id="Qc4NdVoHcoZ0jvxKGu0ukmlrsxe" data-lark-html-role="root" data-docx-has-block-data="false"> <div data-page-id="Mw3YdwAecoN3WwxN5PKlflSsgge" data-lark-html-role="root" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-Vq26dQmZloHrOfx0NG9l1LWqgJf"><strong>Map growth channels</strong></div> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-LTiodOpKFoKodgxfdFslEUO5gXc" data-list="bullet"> <div>Deeply research target market (Australia) to identify high-conversion, non-mainstream channels such as forums, regional social apps, campus ambassador programs, and niche communities.</div> </li> </ul> <div class="ace-line ace-line old-record-id-NWu0dfr21oowr9xVd4vl5uNxgje"><strong>Build micro-influencer &amp; KOC networks</strong></div> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-ZrridcgDYo13qyxbzWVlzbzZgxh" data-list="bullet"> <div>Source and collaborate with overseas grassroots creators and KOCs, building long-term partnerships that drive authentic word-of-mouth and brand trust.</div> </li> </ul> <div class="ace-line ace-line old-record-id-SSO4dJeQJoq5PcxgtFrlU868gTc"><strong>Drive partnerships</strong></div> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-E67bdj73xoL6vUxFzz5lVAFdgdh" data-list="bullet"> <div>Identify and execute co-marketing initiatives with partners (e.g. retail stores, lifestyle apps, service platforms) that provide unique traffic entry points.</div> </li> </ul> <div class="ace-line ace-line old-record-id-TFHndZBCdoTdqhxSz9XlRsjsgxg"><strong>Operate channels with precision</strong></div> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-KPCZdnomzoxMRqxCa29loa15gQg" data-list="bullet"> <div>Tailor content and messaging to each channel’s cultural and contextual nuances, and continuously optimize acquisition funnels using performance data.</div> </li> </ul> <div class="ace-line ace-line old-record-id-QcvIdWR8ZobYz0xAsMIlFSjFgId"><strong>Identify competitive white spaces</strong></div> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-U7xYdYlCaoQaFkxJY1LlNOxGgBb" data-list="bullet"> <div>Monitor competitors’ activities in less visible channels and move quickly to capture untapped traffic opportunities.</div> </li> </ul> <div class="ace-line ace-line old-record-id-CdSrd934woRDp7xExa8l9EgZg7g">&nbsp;</div> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-doxlgbiiYiZG53bVoEz4UA4m1Bd" data-list="bullet"> <div><strong>渠道地图绘制：</strong> 深入调研目标市场（如<span class="text-only" data-eleid="15">澳洲</span>），识别并梳理非主流但高转化的长尾渠道，包括但不限于地区性垂直论坛、社交软件群组、校园大使网络等。</div> </li> <li class="ace-line ace-line old-record-id-doxlg5km4RvlrLIiFxVHf2AF8cE" data-list="bullet"> <div><strong>KOC/微型影响力矩阵构建：</strong> 负责海外“毛细血管”级达人的触达与合作，建立长期合作体系，利用高信任度的本土口碑实现品牌渗透。</div> </li> <li class="ace-line ace-line old-record-id-doxlgt9dx7nTycWfaKFM0qn6sjc" data-list="bullet"> <div><strong>异业合作与资源整合：</strong> 寻找海外具备流量入口的合作伙伴（如当地零售店、生活服务类App），策划并执行跨界联合营销活动。</div> </li> <li class="ace-line ace-line old-record-id-doxlgCrpkOU9E8q9tCelwbpuExe" data-list="bullet"> <div><strong>渠道精细化运营：</strong> 针对不同长尾渠道的特性，定制符合当地文化语境的内容素材，并根据数据反馈持续优化投放策略与链路。</div> </li> <li class="ace-line ace-line old-record-id-doxlgBx3ZP8qdJRMgKLwYCtVzdg" data-list="bullet"> <div><strong>竞争壁垒挖掘：</strong> 监控竞品在市场的非公开渠道动态，快速响应并抢占未被大规模开发的空白流量池。</div> </li> </ul> </div> <hr> <p>&nbsp;</p> <div data-page-id="PNNZdiw4Yo1ZOmx8btbucw8qsLG" data-lark-html-role="root" data-docx-has-block-data="false"> <h2 class="heading-2 ace-line old-record-id-ZvAmdvgIGoKyiHxjBTiu68Kcs9d"><strong>What We Look For In You </strong></h2> <div data-page-id="Qc4NdVoHcoZ0jvxKGu0ukmlrsxe" data-lark-html-role="root" data-docx-has-block-data="false"> <div data-page-id="Mw3YdwAecoN3WwxN5PKlflSsgge" data-lark-html-role="root" data-docx-has-block-data="false"> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-B50Od1QTzowGOKxRTWWlLSkugBd" data-list="bullet"> <div><strong>3+ years of international growth experience -</strong> ideally supporting Chinese companies going global, with proven results in deep market penetration.</div> </li> <li class="ace-line ace-line old-record-id-A37zdyzHroBDthxPCS3ld1aqgtg" data-list="bullet"> <div><strong>Strong instinct for long-tail channels - </strong>you’re comfortable finding opportunities in Reddit threads, Telegram groups, communities, or even offline markets — not just dashboards.</div> </li> <li class="ace-line ace-line old-record-id-V7jpdKF7doZRWzx4jELlkDiugdg" data-list="bullet"> <div><strong>Cross-cultural fluency - </strong>strong English or other language skills, with the cultural sensitivity to adapt strategies authentically</div> </li> <li class="ace-line ace-line old-record-id-FvWwdzM4Mo108gxZIknlrfjhgFg" data-list="bullet"> <div><strong>High ownership &amp; resilience -</strong> you thrive in ambiguity and are comfortable building from 0→1 in fragmented, early-stage channels.</div> </li> <li class="ace-line ace-line old-record-id-V6FfdOjxio8YfqxcjMAl5MYIgXd" data-list="bullet"> <div><strong>Data-driven execution - </strong>able to evaluate ROI across scattered traffic sources and build sustainable acquisition models.</div> </li> </ul> <div class="ace-line ace-line old-record-id-doxlgBZXgWJLrK0Iwvc3JzwXQfc">&nbsp;</div> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-doxlgKHdnhOuZKwqa7QXxf30Sj3" data-list="bullet"> <div><strong>出海实战经验：</strong> 3年以上中国企业出海相关经验，有成功“深入当地市场”实现业务增长的案例。</div> </li> <li class="ace-line ace-line old-record-id-doxlgUNHonMRlil6yW0Dlf8wjsd" data-list="bullet"> <div><strong>渠道嗅觉敏锐：</strong> 不迷信大样数据，具备极强的调研能力，能从 Reddit 评论区、Telegram 频道或当地线下市集中发现商业机会。</div> </li> <li class="ace-line ace-line old-record-id-doxlg4FPbln92WrY5ynIcXIGl1d" data-list="bullet"> <div><strong>跨文化共情力：</strong> 具备优秀的英语或目标市场小语种能力，能够理解并尊重当地文化差异，避免“中式思维”的生搬硬套。</div> </li> <li class="ace-line ace-line old-record-id-doxlgd2EdawiD79UkYQXGiZPA4g" data-list="bullet"> <div><strong>自驱与韧性：</strong> 长尾渠道的开拓初期通常效率低、琐碎且充满不确定性，需要具备极强的抗压能力和从 0 到 1 的执行力。</div> </li> <li class="ace-line ace-line old-record-id-doxlgGAZcrJeQHpAnDphi6NFpEc" data-list="bullet"> <div><strong>数据驱动：</strong> 能够建立科学的归因模型，对零散的长尾流量进行ROI评估，确保获客的可持续性。</div> </li> </ul> <hr> <div data-page-id="Mw3YdwAecoN3WwxN5PKlflSsgge" data-lark-html-role="root" data-docx-has-block-data="false"> <h1 class="heading-1 ace-line old-record-id-doxlgCsA846IwoA2AjmKgWAz7Cd">Nice to have</h1> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-Tw04daiSQoi7UKx8D2HljjEUgNb" data-list="bullet"> <div>Overseas experience, not limited to living, studying, or working aboard</div> </li> <li class="ace-line ace-line old-record-id-IgiJdTptTor5HixdikelAzy5guc" data-list="bullet"> <div>Experience managing overseas field marketing teams or affiliate programs</div> </li> </ul> <div class="ace-line ace-line old-record-id-KLpud6gA6oMFn4xMFhwl5ISPgqb">&nbsp;</div> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-doxlg27mKsYnmKkFi8jULgjBUBc" data-list="bullet"> <div>曾在海外当地生活、留学或工作 2 年以上，对当地民俗、文化、消费习惯有深度感知。</div> </li> <li class="ace-line ace-line old-record-id-doxlgxREeWsOPmlGNlUkKmHCSdb" data-list="bullet"> <div>有成熟的海外地推团队管理经验或海外联盟营销（Affiliate Marketing）深度操作经验。</div> </li> </ul> <hr></div> </div> <div data-page-id="PNNZdiw4Yo1ZOmx8btbucw8qsLG" data-lark-html-role="root" data-docx-has-block-data="false"> <h2 class="heading-2 ace-line old-record-id-CmqsdZ2GTo6Z9VxuHx4ugzRRsm3"><strong>Perks &amp; Benefits </strong></h2> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-XvQudJ7z0ouSnuxOibouMkKzsCc" data-list="bullet"> <div>Competitive total compensation package</div> </li> <li class="ace-line ace-line old-record-id-GAzBdJXxLo291PxrthXurPeds4g" data-list="bullet"> <div>L&amp;D programs and Education subsidy for employees' growth and development</div> </li> <li class="ace-line ace-line old-record-id-CKPxdgHeoosenzxCpV2uV32ysz0" data-list="bullet"> <div>Various team building programs and company events</div> </li> <li class="ace-line ace-line old-record-id-XjPSdIa92oGeLox9Qo9uejVEs4c" data-list="bullet"> <div>Wellness and meal allowances</div> </li> <li class="ace-line ace-line old-record-id-CS34dAJCDoMDHxx95pZu43yjsxB" data-list="bullet"> <div>Comprehensive healthcare schemes for employees and dependants</div> </li> <li class="ace-line ace-line old-record-id-Uqtsd4bN8oaHt7xyPlYuxmfcsob" data-list="bullet"> <div>More that we love to tell you along the process!</div> </li> </ul> <p>&nbsp;</p> <p><span class="text-only" data-eleid="30"><span class="text-only">Disclaimer</span></span><strong><span class="text-only" data-eleid="30"><span class="text-only">:</span></span></strong><span class="text-only" data-eleid="31"><span class="text-only">&nbsp;</span></span><span class="text-only text-font-italic" data-eleid="32"><span class="text-only">Please note that Hong Kong is a group-level service hub, and </span><span class="text-only text-with-abbreviation text-with-abbreviation-bottomline">OKX</span><span class="text-only"> does not carry on a business of operating a virtual asset trading platform in Hong Kong.</span></span></p> <div data-page-id="SPxkd4nTjoYMXUxdEcouDVTGsuh" data-lark-html-role="root" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-CpgRdN6NSomBpAxPKSmuzgTcsIg">#LI-KW1&nbsp; <div data-page-id="SPxkd4nTjoYMXUxdEcouDVTGsuh" data-lark-html-role="root" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-H8l3dl2iao88yGxsrVqu7eHlshc">#LI-ONSITE</div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div><div class="content-conclusion"><div data-lark-html-role="root"><span class="text-only" data-eleid="18"><span class="text-only"><span class="text-only" data-eleid="6">Notice:<br></span></span></span> <div data-lark-html-role="root"><span class="text-only" data-eleid="26"><span class="text-only">All official </span><span class="text-only text-with-abbreviation text-with-abbreviation-bottomline">OKX</span><span class="text-only"> vacancies are published on this website.</span></span> <span class="text-only" data-eleid="28"><span class="text-only">While roles may appear on selected third-party platforms from time to time, information on other sites may be inaccurate or outdated. </span></span><strong><span class="text-only" data-eleid="29"><span class="text-only">If in doubt, please apply directly through our official careers website.</span></span></strong></div> </div> <div data-lark-html-role="root"><span class="text-only" data-eleid="18"><span class="text-only">Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to&nbsp;</span><span class="text-only text-with-abbreviation text-with-abbreviation-bottomline">OKX</span><span class="text-only">'s </span></span><a class="link rich-text-anchor __anchor-intercept-flag__ text-content-link" href="https://www.okx.com/en-eu/help/okx-candidate-privacy-notice" target="_blank" data-eleid="19" data-lark-is-custom="true" data-lark-link="true">Candidate Privacy Notice</a><span class="text-only" data-eleid="20"><span class="text-only">.</span></span></div></div>