SEM & Paid Media Manager at Selkirk Sport - We Are Pickleball

<div class="content-intro"><p><a href="https://www.selkirk.com/pages/about-us" target="_blank"><strong>About</strong></a><strong> Selkirk Sport</strong></p> <p>At Selkirk Sport, we’re passionate about pushing the boundaries of pickleball innovation. Our mission is to <em>Fuel the Pickleball Obsession</em> by creating the sport’s premier products and ecosystem. As a leading global brand in premium pickleball equipment, we’re expanding our international presence and seeking top-tier talent to support our growth in the U.S. and abroad.</p> <p>We pride ourselves on a culture of excellence, collaboration, and continuous improvement. Selkirk applies first-principles thinking to design scalable, process-driven systems that create lasting operational advantage.</p></div><div> <p>The SEM &amp; Paid Media Manager will own and optimize Selkirk Sport’s paid digital advertising across Google Ads, Meta, TikTok Ads, Xiao Hong Shu, LinkedIn and programmatic platforms, with a focus on Malaysia while supporting broader Asia growth. This role combines strategic media buying, audience targeting and conversion optimization to maximize ROI across paid channels.</p> <p>The ideal candidate is a hands-on performance marketer, analytical thinker and platform expert who thrives on turning data into revenue.</p> <h3><strong>Key Responsibilities:</strong></h3> <h4><strong>Strategic Planning &amp; Execution</strong></h4> <ul> <li> <p>Develop and execute multi-platform paid media strategies for Google Search, Shopping Display, Meta, TikTok, Xiao Hong Shu, LinkedIn, YouTube across Asia.&nbsp;</p> </li> <li> <p>Localize strategies for Malaysia, Philippines, and Vietnam, adapting to regional trends and consumer behavior.</p> </li> </ul> <p><strong>Budget Management &amp; Optimization</strong></p> <ul> <li> <p>Manage and allocate six-figure USD monthly budgets, ensuring efficient spend across platforms to meet ROAS and CAC targets.</p> </li> <li> <p>Identify cost-saving opportunities through bid adjustments, audience refinement and platform testing.</p> </li> </ul> <h4><strong>Platform Mastery &amp; Technical Execution</strong></h4> <ul> <li> <p>Leverage advanced tools: Google Ads (Search, PMax, Display), Meta Ads Manager, TikTok Ads, LinkedIn Campaigns.</p> </li> <li> <p>Implement tracking setups (GA4, GTM, Conversion API) and troubleshoot discrepancies.</p> </li> <li> <p>Optimize landing pages and post-click experiences through A/B testing and UX best practices.</p> </li> </ul> <h4><strong>Data Analysis &amp; Reporting</strong></h4> <ul> <li> <p>Track and analyze KPIs (CPC, CAC, CPO, ROAS, CTR), translating data into actionable insights.</p> </li> <li> <p>Deliver weekly/monthly performance reports to stakeholders with clear recommendations.</p> </li> <li> <p>Use Google Analytics 4, Looker Studio, and pivot tables to uncover growth opportunities.</p> </li> </ul> <h4><strong>Cross-Functional Collaboration</strong></h4> <ul> <li> <p>Partner with creative teams to develop high-converting ad assets (video, static, carousel).</p> </li> <li> <p>Align with SEO, organic social, and sales teams for integrated campaigns.</p> </li> <li> <p>Manage regional agency partners (if applicable) to ensure brand consistency and local market expertise.</p> </li> </ul> <h3><strong>Qualifications:</strong></h3> <ul> <li>Bachelor’s degree in Marketing, Data Analytics, or related field.</li> <li>5+ years of hands-on experience managing SEM/paid social campaigns (Google Ads, Meta, TikTok) with e-commerce or DTC brands.</li> <li>Certified in Google Ads, Meta Blueprint or TikTok Ads (preferred).</li> <li>Analytical prowess - expert in Google Analytics, Looker Studio and pivot tables.</li> <li>Platform mastery - can navigate Meta Ads Manager, Google Ads and TikTok Business Suite blindfolded.</li> <li>Local market knowledge - understanding of consumer behavior in Malaysia/SEA.</li> <li>Fluent in English; proficiency in Bahasa Malaysia, Chinese, Tagalog, or Vietnamese is a plus.</li> <li>Passion for sports marketing (pickleball knowledge is a bonus!)</li> </ul> </div> <p><span style="font-size: 10pt;"><strong>Why Join Selkirk Sport?</strong></span></p> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Lead brand design for the #1 brand in pickleball</strong>—an industry on the rise.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Work on <strong>high-impact projects</strong> seen by millions.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Collaborate with a <strong>fast-moving, innovative</strong> brand design team.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Enjoy a <strong>high-energy work environment</strong> where your ideas shape the future of the sport.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Competitive salary, benefits, and opportunities for growth.</span></li> </ul> <p><br><br></p>