Email Marketing Coordinator at Selkirk Sport - We Are Pickleball

<div class="content-intro"><p><a href="https://www.selkirk.com/pages/about-us" target="_blank"><strong>About</strong></a><strong> Selkirk Sport</strong></p> <p>At Selkirk Sport, we’re passionate about pushing the boundaries of pickleball innovation. Our mission is to <em>Fuel the Pickleball Obsession</em> by creating the sport’s premier products and ecosystem. As a leading global brand in premium pickleball equipment, we’re expanding our international presence and seeking top-tier talent to support our growth in the U.S. and abroad.</p> <p>We pride ourselves on a culture of excellence, collaboration, and continuous improvement. Selkirk applies first-principles thinking to design scalable, process-driven systems that create lasting operational advantage.</p></div><div> <p>The Email Marketing Coordinator is responsible for executing and optimizing email and SMS marketing programs to drive customer engagement and revenue growth. The role focuses on delivering lifecycle and promotional campaigns that align with broader brand initiatives and product launches. Key functions include campaign building, list segmentation, performance tracking, and cross-functional coordination to ensure high-impact, mobile-optimized communications.</p> <p><span style="font-size: 10pt;"><strong>Why Join Selkirk Sport?</strong></span></p> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Lead brand design for the #1 brand in pickleball</strong>—an industry on the rise.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Work on <strong>high-impact projects</strong> seen by millions.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Collaborate with a <strong>fast-moving, innovative</strong> brand design team.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Enjoy a <strong>high-energy work environment</strong> where your ideas shape the future of the sport.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Competitive salary, benefits, and opportunities for growth.</span></li> </ul> <p>&nbsp;</p> <h2><span style="font-size: 10pt;"><strong>Key Responsibilities</strong></span></h2> <h3><span style="font-size: 10pt;"><strong>Campaign Management &amp; Execution</strong></span></h3> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Build and execute email and SMS marketing campaigns focused on engagement, conversions, and brand loyalty.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Develop and refine automated lifecycle flows, including welcome, post-purchase, win-back, and replenishment sequences.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Execute customer list segmentation to ensure targeted and personalized messaging.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Ensure all messaging aligns with established product launch timelines and brand initiatives.</span></li> </ul> <h3><span style="font-size: 10pt;"><strong>Performance Optimization &amp; Analysis</strong></span></h3> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Track and report on key campaign metrics, including engagement, deliverability, and revenue contribution.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Conduct A/B testing on subject lines, creative assets, calls-to-action (CTAs), and audience segments to optimize performance.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Use data-driven insights to identify opportunities for improvements in personalization and retention strategies.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Maintain compliance with email marketing regulations and industry best practices for deliverability.</span></li> </ul> <h3><span style="font-size: 10pt;"><strong>Platform &amp; Technology Management</strong></span></h3> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Manage campaign builds within marketing automation platforms such as Maestra, Bloomreach, or similar tools.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Utilize Google Analytics, Looker Studio, or related reporting tools to monitor and share performance insights.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Work with Customer Data Platforms (CDPs) and e-commerce integrations to enhance targeting and personalization capabilities.</span></li> </ul> <h3><span style="font-size: 10pt;"><strong>Cross-Functional Collaboration</strong></span></h3> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Partner with Creative and Content teams to produce visually engaging and mobile-optimized communications.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Coordinate with Analytics and Paid Media teams to maintain consistent brand messaging across all channels.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Support the maintenance of internal documentation and the development of updated marketing processes.</span></li> </ul> <h2><span style="font-size: 10pt;"><strong>Qualifications</strong></span></h2> <h3><span style="font-size: 10pt;"><strong>Required:</strong></span></h3> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">2+ years of experience in email marketing, lifecycle marketing, or marketing automation.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Proficiency with email marketing platforms (e.g., Maestra, Bloomreach, Klaviyo) and automated workflows.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Strong understanding of SMS marketing, A/B testing, and deliverability fundamentals.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Analytical skills with the ability to interpret performance data and apply insights.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Professional communication skills and high attention to detail.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Ability to manage multiple projects simultaneously in a fast-paced environment.</span></li> </ul> <h3><span style="font-size: 10pt;"><strong>Preferred:</strong></span></h3> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Bachelor’s degree in Marketing, Business, Communications, or a related field.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Experience with Customer Data Platforms (CDPs).</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Familiarity with e-commerce, consumer products, or the sporting goods industry.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Experience with Google Analytics or Looker Studio reporting.</span></li> </ul> </div> <p>&nbsp;</p> <p><br><br></p>