Marketing Ops & Lifecycle (Salesforce) at Trivelta

<h3>About Trivelta</h3> <p>Operators deserve more from their technology. More speed, more intelligence, and more control.<br><br>Trivelta is on a mission to provide the AI-native software infrastructure powering the next generation of sportsbook and gaming companies. Our platform combines true native apps on both the App Store and Google Play, AI-powered personalization and risk management, and built-in social features that help operators create world-class product experiences.<br><br>Today, Trivelta powers operators serving millions of users across global markets.<br><br>As we continue our rapid growth, two things are essential to our success: our people and our culture.<br>So far, we have built a global team working from our offices in Boston, Barcelona, Monterrey, and Indore, as well as remotely around the world, to help us achieve our mission. And we’re looking for more exceptional people. People who love building great products, redefining what is possible with AI, and turning complexity into elegant, scalable solutions.</p> <p data-start="241" data-end="492">As<span class="Apple-converted-space">&nbsp;</span><strong data-start="681" data-end="721">Marketing Ops &amp; Lifecycle Specialist</strong>, you will join a growing marketing team and work directly with the Head of Marketing to build and maintain the systems that keep the go-to-market engine running.</p> <h2 data-section-id="1f4ns8" data-start="885" data-end="896">The role</h2> <p data-start="898" data-end="1232">This is a<span class="Apple-converted-space">&nbsp;</span>generalist operations role in the best sense. You will work directly with the Head of Marketing to build and maintain the systems that keep the go-to-market engine running: including<span class="Apple-converted-space">&nbsp;</span>Salesforce CRM configuration, attribution and dashboards, lead lifecycle workflows, reporting, and the broader marketing tech stack.</p> <p data-start="1234" data-end="1302">You will<span class="Apple-converted-space">&nbsp;</span>not inherit a finished system. You will help build one.</p> <p data-start="1304" data-end="1498">The role is suited to someone who is comfortable<span class="Apple-converted-space">&nbsp;</span>owning tooling, has a clear head for data and process, and wants genuine scope to shape how a marketing function operates from the ground up.</p> <h2>Responsibilities</h2> <h3 data-section-id="1mpq1hp" data-start="1223" data-end="1264">Marketing Operations &amp; CRM Management</h3> <p data-start="1266" data-end="1311">Own and manage our Salesforce CRM, including:</p> <ul data-start="1313" data-end="1436"> <li data-section-id="16mfxsi" data-start="1313" data-end="1355"> <p data-start="1315" data-end="1355">Configuration and ongoing optimisation</p> </li> <li data-section-id="zzvu0y" data-start="1356" data-end="1398"> <p data-start="1358" data-end="1398">Data integrity and database management</p> </li> <li data-section-id="1vhhasd" data-start="1399" data-end="1436"> <p data-start="1401" data-end="1436">User access and system governance</p> </li> </ul> <p data-start="1438" data-end="1522">Design and implement scalable processes that support marketing and sales operations.</p> <p data-start="1524" data-end="1626">Develop and maintain CRM structures that ensure accurate tracking, reporting, and pipeline visibility.</p> <h3 data-section-id="1mmtudn" data-start="1633" data-end="1665">Lead Lifecycle &amp; Attribution</h3> <p data-start="1667" data-end="1747">Design and manage the<span class="Apple-converted-space">&nbsp;</span>lead lifecycle<span class="Apple-converted-space">&nbsp;</span>from first touch through sales handoff.</p> <p data-start="1749" data-end="1845">Build and maintain<span class="Apple-converted-space">&nbsp;</span>marketing attribution models<span class="Apple-converted-space">&nbsp;</span>to measure channel and campaign performance.</p> <p data-start="1847" data-end="1934">Define and enforce<span class="Apple-converted-space">&nbsp;</span>UTM frameworks and tracking standards<span class="Apple-converted-space">&nbsp;</span>across marketing channels.</p> <p data-start="1936" data-end="2051">Develop and iterate on<span class="Apple-converted-space">&nbsp;</span>lead scoring models<span class="Apple-converted-space">&nbsp;</span>within Salesforce to support sales qualification and prioritisation.</p> <h3 data-section-id="11z1vks" data-start="2058" data-end="2097">Reporting &amp; Performance Measurement</h3> <p data-start="2099" data-end="2168">Build and maintain<span class="Apple-converted-space">&nbsp;</span>marketing dashboards and reporting frameworks.</p> <p data-start="2170" data-end="2257">Produce weekly and monthly<span class="Apple-converted-space">&nbsp;</span>marketing performance reports<span class="Apple-converted-space">&nbsp;</span>for internal stakeholders.</p> <p data-start="2259" data-end="2360">Support campaign measurement, performance analysis, and<span class="Apple-converted-space">&nbsp;</span>ROI tracking<span class="Apple-converted-space">&nbsp;</span>across the marketing funnel.</p> <p data-start="2362" data-end="2466">Ensure reporting structures provide<span class="Apple-converted-space">&nbsp;</span>clear visibility into pipeline development and marketing impact.</p> <h3 data-section-id="19ort9t" data-start="2473" data-end="2530">Marketing Technology &amp; Cross-Functional Collaboration</h3> <p data-start="2532" data-end="2646">Manage integrations across the<span class="Apple-converted-space">&nbsp;</span>marketing technology stack, including marketing automation and analytics tools.</p> <p data-start="2648" data-end="2769">Collaborate closely with<span class="Apple-converted-space">&nbsp;</span>sales, marketing, and operations teams<span class="Apple-converted-space">&nbsp;</span>to align reporting standards and pipeline visibility.</p> <p data-start="2771" data-end="2852">Support vendor relationships and ensure systems operate efficiently and reliably.</p> <p data-start="2854" data-end="2961">Work with internal stakeholders to continuously improve<span class="Apple-converted-space">&nbsp;</span>marketing processes, tooling, and data quality.</p> <h2>Qualifications</h2> <ul data-start="2987" data-end="3731"> <li data-section-id="1dvgfge" data-start="2987" data-end="3051"> <p data-start="2989" data-end="3051">Bachelor’s degree in Marketing, Business, or a related field</p> </li> <li data-section-id="1gh3dbd" data-start="3052" data-end="3149"> <p data-start="3054" data-end="3149">3–5 years of experience<span class="Apple-converted-space">&nbsp;</span>in marketing operations, revenue operations, or CRM-focused roles</p> </li> <li data-section-id="jgtife" data-start="3150" data-end="3232"> <p data-start="3152" data-end="3232">Hands-on<span class="Apple-converted-space">&nbsp;</span>Salesforce experience; admin-level proficiency strongly preferred</p> </li> <li data-section-id="1yjkbqm" data-start="3233" data-end="3333"> <p data-start="3235" data-end="3333">Strong understanding of<span class="Apple-converted-space">&nbsp;</span>marketing attribution, funnel reporting, and performance measurement</p> </li> <li data-section-id="1wk2ss9" data-start="3334" data-end="3418"> <p data-start="3336" data-end="3418">Experience configuring<span class="Apple-converted-space">&nbsp;</span>marketing automation platforms and campaign workflows</p> </li> <li data-section-id="1695yhn" data-start="3419" data-end="3497"> <p data-start="3421" data-end="3497">Analytical, detail-oriented, and comfortable working with complex datasets</p> </li> <li data-section-id="13jqey6" data-start="3498" data-end="3601"> <p data-start="3500" data-end="3601">Experience in a<span class="Apple-converted-space">&nbsp;</span>B2B environment required; SaaS or technology sector experience is a strong plus</p> </li> <li data-section-id="sq9xxd" data-start="3602" data-end="3654"> <p data-start="3604" data-end="3654">Based in or willing to relocate to<span class="Apple-converted-space">&nbsp;</span>Barcelona</p> </li> <li data-section-id="1nq02sw" data-start="3655" data-end="3731"> <p data-start="3657" data-end="3731">English fluency required; Spanish or additional languages are a plus</p> </li> </ul> <p data-start="3738" data-end="3831">&nbsp;</p>