VP Marketing (wellness) at Plexus Worldwide

<p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"><strong>* Please note this role requires experience in the network marketing/direct sales industry.</strong></span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"><strong>The Role</strong></span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">We are seeking a <strong>results-driven Vice President of Marketing</strong> to drive the global brand strategy, execution, and performance outcomes. This executive will own brand differentiation in a competitive international landscape and drive marketing outcomes aligned with business growth, customer engagement, and field performance. Success will be measured by strategic execution, campaign performance, team enablement, and the ability to deliver meaningful, quantifiable results.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"><strong>Employee Value Proposition</strong></span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">This is a high-impact leadership role offering:</span></p> <ul> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>End-to-end campaign ownership</strong> from idea to execution with measurable results.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Strategic autonomy</strong> with the authority to test, optimize, and scale ideas quickly.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">A <strong>fast-paced, high-growth environment</strong> that values speed, learning, and cross-functional collaboration.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">A culture of <strong>accountability and continuous improvement</strong>—we learn fast and move faster.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">A strong partnership with executive leadership and a <strong>direct influence on the company's trajectory</strong>.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Opportunity to <strong>grow and develop as a full-spectrum business leader</strong>.</span></li> </ul> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"><strong>Key Performance Objectives (KPOs)</strong></span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Global Brand Strategy Execution</strong></span></p> <ul> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Deliver a clear, differentiated brand presence</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Achieve brand consistency across markets with localized relevance</span></li> </ul> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Strategic Alignment with CMO</strong></span></p> <ul> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Collaborate and align with the Chief Marketing Officer on the overarching strategic vision, translating it into a clearly defined, measurable marketing roadmap.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Support the roadmap and ensure it stays aligned with business objectives.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Establish regular checkpoints with the CMO to assess progress, measure outcomes against KPIs, and refine strategy as needed.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Demonstrate marketing excellence through defined metrics such as campaign ROI, brand engagement lift, channel performance, and speed-to-market benchmarks.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Lead implementation with clear OKRs (Objectives and Key Results) across marketing functions to ensure strategic focus and executional alignment.</span></li> </ul> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Marketing Operations and Team Performance</strong></span></p> <ul> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Manage and evolve the existing marketing calendar, and build it out for the future.</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Achieve a lift in team productivity through structured project management and accountability.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Build and lead a high-performing team with measurable KPIs (e.g., project delivery SLAs, campaign execution quality scores).</span></li> </ul> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"><strong>Essential Responsibilities</strong></span></p> <ul> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Global Brand Stewardship</strong>: Define and execute the brand's voice, visuals, and positioning globally.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Customer-First Strategy</strong>: Use data to guide segmentation, messaging, and design that resonates with target personas.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Campaign Leadership</strong>: Lead ideation, creative development, and execution of brand campaigns that drive revenue and engagement.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Innovation Partnership</strong>: Collaborate with the Product Team to ensure alignment with brand and business goals.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Channel Cohesion</strong>: Own and optimize brand presentation across all marketing channels and digital platforms.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Field Enablement</strong>: Align brand marketing with field incentives and behavior drivers rooted in the compensation model.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Strategic Planning</strong>: Translate company-level priorities into actionable marketing plans and dashboards.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Creative Oversight</strong>: Supervise and guide internal creative teams to produce best-in-class, brand-aligned content.</span></li> </ul> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Performance-Based Qualifications</strong></span></p> <ul> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Education</strong>: Bachelor's in marketing required; MBA or advanced degree preferred.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Experience</strong>: 15+ years in brand marketing (beauty, wellness, or lifestyle industries preferred), including team leadership and campaign execution.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Performance History</strong>: Demonstrated history of driving measurable campaign ROI, brand growth, and team KPIs.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Creative Leadership</strong>: Strong design and storytelling instinct with the ability to lead high-performance creative teams.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Strategic Thinker</strong>: Proven ability to translate brand strategy into tangible business results.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Operational Discipline</strong>: Skilled in using marketing tech stacks, performance dashboards, and PM systems to manage delivery.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Collaborative Driver</strong>: Strong cross-functional leadership and influence across global teams.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Agility &amp; Execution</strong>: Able to make informed decisions quickly, iterate on strategy, and pivot in fast-moving environments.</span></li> </ul> <p><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif;"><strong>About Plexus</strong></span></p> <p><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif;">Founded in gut health. Experts in microbiome. Plexus Worldwide®, headquartered in Scottsdale, Arizona, is a renowned direct-selling company recognized as a top employer. Over the past 18 years, Plexus has dedicated itself to promoting hope, health, and happiness through its scientifically backed, innovative dietary supplements, weight management products, and personal care products, sold primarily through Plexus Brand Ambassadors. As a six-time Best Places to Work awardee, Blue Zone-approved employer, and an AZ Most Admired Company, Plexus prides itself on its robust organizational culture and commitment to community support and philanthropy. Our team is driven by a shared mission to empower individuals to achieve their health and wellness goals while offering additional income through the sale of products. Join us to be part of a team that values people, innovation, wellness, and community impact.</span></p> <p><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif;"><strong>Our Core Values</strong></span></p> <p><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif;">We contribute to the overall growth and success of Plexus by embracing the Plexus core values:</span></p> <ul> <li style="font-size: 10pt; font-family: verdana, geneva, sans-serif;"><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif;">We are One Plexus.</span></li> <li style="font-size: 10pt; font-family: verdana, geneva, sans-serif;"><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif;">We are accountable.</span></li> <li style="font-size: 10pt; font-family: verdana, geneva, sans-serif;"><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif;">We get the job done right.</span></li> <li style="font-size: 10pt; font-family: verdana, geneva, sans-serif;"><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif;">We empower others.</span></li> </ul> <p><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif;"><strong>Benefits</strong></span></p> <ul class="p-rich_text_list p-rich_text_list__bullet p-rich_text_list--nested" data-stringify-type="unordered-list" data-list-tree="true" data-indent="0" data-border="0"> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;" data-stringify-indent="0" data-stringify-border="0"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Highly rated and competitive medical plans.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;" data-stringify-indent="0" data-stringify-border="0"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">401 (k) with company match and immediate vesting.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;" data-stringify-indent="0" data-stringify-border="0"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">1-on-1, personalized health coaching.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;" data-stringify-indent="0" data-stringify-border="0"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Many other voluntary benefits.</span></li> </ul> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">To learn more about Plexus Worldwide, please review our careers page at www.plexusworldwide.com/careers.</span></p> <p><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif;">Thank you for taking the time to apply for an opportunity with our One Plexus team! If you had any issues during the application process, please get in touch with us directly at <a href="mailto:[email protected]">[email protected]</a>.</span></p> <p><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif;"><em><span class="ui-provider br bzk azo ceq cer ces cet ceu cev cew cex cey cez cfa cfb cfc cfd cfe cff cfg cfh cfi cfj cfk cfl cfm cfn cfo cfp cfq cfr cfs cft cfu cfv">We are committed to protecting the privacy and security of your information. Visit our <a class="fui-Link ___1eya986 f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1x7u7e9 f10aw75t fsle3fq f17ae5zn" href="https://static.plexusworldwide.com/image/upload/v1676500873/cdn/Candidate-Privacy-Notice.pdf?_gl=1*rw8qoq*_ga*MTAwNDA2NjY2My4xNjYwODYwMzg2*_ga_DKYGGM0Y9Y*MTY5NDc5OTc0Ni41Mi4xLjE2OTQ4MDAwNjcuNjAuMC4w" target="_blank">Candidate Privacy Notice</a> for additional information.</span></em></span></p> <p>#LI-HK1 #onsite</p>