Director, Brand Strategy at Eltropy

<p><strong>Location: Santa Clara, CA</strong><br><strong>Total Compensation: $180,000-$300,000&nbsp;</strong></p> <p>Role Overview</p> <p>The Director, Brand Strategy will lead the evolution and stewardship of the company’s strategic brand narrative. This role sits at the intersection of executive positioning, market perception, and long-term brand architecture.</p> <p>This is a high-impact, hands-on strategic role responsible for elevating narrative clarity, strengthening executive messaging, shaping external brand perception, and ensuring governance across all brand touchpoints.</p> <p>This role reports to the VP of Marketing and works closely with Product, and GTM leadership.</p> <p><br>What This Role Owns</p> <p><strong>Narrative &amp; Positioning</strong></p> <ul> <li>Help evolve the company’s master brand narrative in the rapidly shifting AI and fintech landscape</li> <li>Steward long-term evolution of the Human × AI positioning</li> <li>Develop frameworks and templates that empower the broader marketing team to create on-brand content at scale</li> <li>Ensure consistency of brand message across product marketing, demand gen, events, and PR</li> <li>Conduct ongoing share of voice analysis—tracking how competitors position, message, and evolve</li> <li>Build deep expertise in the credit union industry—understanding member needs, operational pain points, regulatory environment, and cultural values</li> <li>Monitor industry trends, emerging narratives, and cultural shifts that impact how we position<br><br></li> </ul> <p><strong>Executive Messaging &amp; Thought Leadership</strong></p> <ul> <li>Partner closely with executive team on:</li> <ul> <li>Keynotes</li> <li>All-hands messaging</li> <li>External speaking engagements</li> <li>Industry commentary&nbsp;</li> </ul> <li>Public Relations &amp; External Influence</li> <li>Own PR strategy and agency management</li> <li>Define story angles, press priorities, and announcement sequencing</li> <li>Measure share of voice and narrative penetration</li> </ul> <p><strong>Brand Governance</strong></p> <ul> <li>Establish and maintain brand guardrails</li> <li>Define messaging frameworks used by PMM, Demand, and Field teams</li> <li>Educate and enable internal teams (Sales, Customer Success, Product) to be effective brand ambassadors</li> <li>Own brand’s visual identity in partnership with Principal Designer&nbsp;</li> <li>Protect conceptual and visual&nbsp; integrity of strategic brand pillars</li> </ul> <p><strong>Measurement &amp; Brand Performance Accountability</strong></p> <ul> <li>Define and track brand health metrics (share of voice, customer surveys, brand visibility across earned and owned channels)</li> <li>Partner with RevOps and Demand Gen to connect brand initiatives to pipeline influence and revenue contribution</li> <li>Track executive share of voice, sentiment, and engagement across key industry platforms</li> <li>Conduct competitive narrative audits to assess differentiation over time</li> </ul> <p><strong>Creative Direction &amp; Asset Production Ownership</strong></p> <ul> <li>Own creative direction for major brand moments (product launches, events, rebrands, campaign themes) across video, graphic and experiential elements&nbsp;</li> <li>Partner closely with the Principal Designer to ensure visual identity aligns with narrative evolution</li> <li>Oversee end-to-end creative production workflows—from brief to final delivery</li> <li>Maintain quality standards across internal and agency-produced assets</li> <li>Manage external creative partners where applicable</li> <li>Ensure timelines, budgets, and output quality meet enterprise standards<br><br></li> </ul> <p><strong>Ideal Profile</strong></p> <ul> <li>8+ years in brand strategy, narrative architecture, or executive communications</li> <li>Experience in B2B SaaS or enterprise tech positioning</li> <li>Strong executive presence and creative writing capability</li> <li>Ability to operate both conceptually and hands-on</li> <li>Comfortable partnering closely with executive-level stakeholders</li> <li>Structured thinker with strong governance discipline<br><br></li> </ul> <p><strong>Why This Role Matters Now</strong></p> <p>As the company scales, brand maturity must evolve from execution excellence to narrative precision and executive influence. This role ensures the company’s strategic voice remains differentiated, cohesive, and market-leading. This isn't a logo-and-colors role. This is strategic brand leadership at the intersection of positioning, messaging, competitive intelligence, and go-to-market execution.<br><br></p> <p><strong>Our Values&nbsp;</strong></p> <ul> <li>Human × AI Thinking – We believe the future is human AND AI working together, not one replacing the other</li> <li>Mission Driven – We exist to help credit unions and community banks serve their members better; everything leads to our mission of Financial Access for All: Anytime Anywhere&nbsp;</li> <li>Move Fast, Build Trust – Speed matters, but not at the expense of security, compliance, or doing right by our clients and their customers&nbsp;</li> <li>Curiosity Over Assumptions – We listen more than we talk; we test more than we guess</li> <li>Better Together – We win as a team; we leave egos at the door; we elevate each other</li> <li>Craft Matters – We take pride in quality work—whether it's code, design, writing, or customer interactions</li> </ul>