Consumer Apps Division Lead (Product Focus) at Selkirk Sport - We Are Pickleball

<div class="content-intro"><p><a href="https://www.selkirk.com/pages/about-us" target="_blank"><strong>About</strong></a><strong> Selkirk Sport</strong></p> <p>At Selkirk Sport, we’re passionate about pushing the boundaries of pickleball innovation. Our mission is to <em>Fuel the Pickleball Obsession</em> by creating the sport’s premier products and ecosystem. As a leading global brand in premium pickleball equipment, we’re expanding our international presence and seeking top-tier talent to support our growth in the U.S. and abroad.</p> <p>We pride ourselves on a culture of excellence, collaboration, and continuous improvement. Selkirk applies first-principles thinking to design scalable, process-driven systems that create lasting operational advantage.</p></div><div> <p>We are looking for a <strong>Consumer Apps Division Lead</strong> not just to manage apps but also built the digital home for the pickleball community. It is a role who will own the strategy for <strong>PlayPickleball.com</strong>, <strong>PlayMore</strong>, and <strong>SelkirkTV</strong>, transforming them from standalone platforms into an integrated, AI-enhanced ecosystem.</p> <h3><strong>Key Responsibilities</strong></h3> <h3><strong>Ecosystem Vision &amp; Strategy</strong></h3> <ul> <li>Define and execute the long-term digital ecosystem roadmap</li> <li>Integrate <strong>PlayPickleball.com</strong> (community &amp; education), <strong>PlayMore</strong> (player engagement &amp; tools), and <strong>SelkirkTV</strong> (content &amp; streaming) into one cohesive experience</li> <li>Establish a unified data, identity, and personalization strategy</li> <li>Create a scalable architecture that supports growth across media, commerce, and community</li> </ul> <h3><strong>AI-Enhanced Personalization</strong></h3> <ul> <li>Implement AI-driven content recommendations across video, articles, and training</li> <li>Develop personalization engines for product discovery and player improvement</li> <li>Introduce AI-powered coaching, matchmaking, and community features</li> <li>Leverage first-party data to enhance retention and engagement</li> </ul> <h3><strong>Product &amp; Platform Leadership</strong></h3> <ul> <li>Oversee UX/UI evolution across web, mobile, and CTV</li> <li>Lead product lifecycle from concept through launch and optimization</li> <li>Prioritize feature development based on business impact and community needs</li> <li>Manage internal and external development teams</li> </ul> <h3><strong>Growth &amp; Monetization</strong></h3> <ul> <li>Drive user acquisition, retention, and lifetime value</li> <li>Integrate commerce natively into content and community touchpoints</li> <li>Develop new revenue models across subscriptions, ads, sponsorships, and premium features</li> <li>Define and monitor KPIs across engagement, conversion, and revenue</li> </ul> <h3><strong>Cross-Functional Integration</strong></h3> <ul> <li>Align marketing, content, eCommerce, and media teams under a shared digital strategy</li> <li>Ensure seamless data flow between platforms and CRM systems</li> <li>Collaborate with leadership on long-term digital transformation</li> </ul> <h3><strong>Qualifications</strong></h3> <ul> <li>5+ years in Product Management, ideally within consumer tech or sports platforms.</li> <li><strong>AI Enthusiast:</strong> Not just following AI trends but have to understand how to implement LLMs or Computer Vision to create tangible value for users.</li> <li>Proven track record of scaling mobile or web applications.</li> </ul> </div> <p><span style="font-size: 10pt;"><strong>Why Join Selkirk Sport?</strong></span></p> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Lead brand design for the #1 brand in pickleball</strong>—an industry on the rise.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Work on <strong>high-impact projects</strong> seen by millions.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Collaborate with a <strong>fast-moving, innovative</strong> brand design team.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Enjoy a <strong>high-energy work environment</strong> where your ideas shape the future of the sport.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Competitive salary, benefits, and opportunities for growth.</span></li> </ul> <p><br><br></p>