Performance Marketing Manager at IANS
Boston, MAFull-timeMarketingPosted 30 days ago
Apply with PipelineAbout the Role
<p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 2">Performance Marketing Manager</span></span></strong><span data-ccp-props="{"134245418":true,"134245529":true,"201341983":0,"335559738":261,"335559739":261,"335559740":300}"> </span></p>
<p><em>This role requires at least 2 days on-site in the Boston, MA office</em></p>
<p>$88,000 - $110,000 + bonus</p>
<p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 3">About the Role</span></span></strong><span data-ccp-props="{"134245418":true,"134245529":true,"201341983":0,"335559738":246,"335559739":246,"335559740":300}"> </span></p>
<p><span data-contrast="auto">We’re looking for a B2B </span><strong><span data-contrast="auto">Performance Marketing Manager</span></strong><span data-contrast="auto"> to own and optimize our paid marketing programs with a focus on </span><strong><span data-contrast="auto">net-new lead generation and pipeline impact</span></strong><span data-contrast="auto">. This role will manage paid media budgets across key channels including paid search, paid social, and third party. They will partner closely with Demand Generation, Content, and Revenue Operations to support integrated campaigns that drive measurable business outcomes.</span><span data-ccp-props="{"201341983":0,"335559738":210,"335559739":210,"335559740":300}"> </span></p>
<p><span data-contrast="auto">This is a hands-on role for a data-driven marketer who is comfortable balancing day-to-day optimization with strategic planning and performance reporting—especially within a </span><strong><span data-contrast="auto">HubSpot-centric marketing environment</span></strong><span data-contrast="auto">.</span><span data-ccp-props="{"201341983":0,"335559738":210,"335559739":210,"335559740":300}"> </span></p>
<p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 3">Key Responsibilities</span></span></strong><span data-ccp-props="{"134245418":true,"134245529":true,"201341983":0,"335559738":246,"335559739":246,"335559740":300}"> </span></p>
<p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 4">Paid Media & Budget Management</span></span></strong><span data-ccp-props="{"134245418":true,"134245529":true,"201341983":0,"335559738":279,"335559739":279,"335559740":300}"> </span></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="6" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Own and manage the paid marketing budget across channels such as search, paid social, display, retargeting, and 3</span><span data-contrast="auto"><span data-fontsize="10.5">rd</span></span><span data-contrast="auto"> party channels such as content syndication and engagement with industry affiliation groups.</span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":300}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="6" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Develop and execute performance-driven paid media strategies aligned to quarterly and annual pipeline goals</span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":300}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="6" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Continuously optimize campaigns to improve CPL, CAC, conversion rates, and overall ROI</span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":300}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="6" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Test and scale new channels, audiences, and formats based on performance insights</span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":300}"> </span></li>
</ul>
<p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 4">Lead Generation & Pipeline Support</span></span></strong><span data-ccp-props="{"134245418":true,"134245529":true,"201341983":0,"335559738":279,"335559739":279,"335559740":300}"> </span></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Drive net-new lead volume and qualified demand through paid acquisition programs</span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":300}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Align paid media efforts to lifecycle stages (top-of-funnel through opportunity creation)</span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":300}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Partner with Demand Generation, Events and Product Marketing to support integrated campaign launches, webinars, events, and ABM initiatives</span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":300}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Ensure paid programs support both short-term lead goals and long-term pipeline health</span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":300}"> </span></li>
</ul>
<p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 4">Demand Generation & Campaign Collaboration</span></span></strong><span data-ccp-props="{"134245418":true,"134245529":true,"201341983":0,"335559738":279,"335559739":279,"335559740":300}"> </span></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Act as a key contributor within the campaign team, supporting multi-channel demand generation initiatives</span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":300}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Translate campaign goals into paid media tactics that reinforce broader messaging and positioning</span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":300}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Collaborate with content and creative teams on ad copy, landing pages, and gating strategies</span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":300}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Support experimentation and ongoing improvement of campaign performance</span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":300}"> </span></li>
</ul>
<p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 4">Analytics, Reporting & Optimization</span></span></strong><span data-ccp-props="{"134245418":true,"134245529":true,"201341983":0,"335559738":279,"335559739":279,"335559740":300}"> </span></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Own performance tracking and reporting for paid programs using HubSpot, Zoominfo and connected ad platforms</span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":300}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Analyze funnel metrics (lead quality, MQL-to-SQL conversion, attribution, pipeline influence)</span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":300}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Share clear insights and recommendations with marketing and revenue stakeholders</span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":300}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Maintain strong data hygiene and ensure accurate tracking, attribution, and reporting</span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":300}"> </span></li>
</ul>
<p><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":300}"> </span></p>
<p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 3">Required Qualifications</span></span></strong><span data-ccp-props="{"134245418":true,"134245529":true,"201341983":0,"335559738":246,"335559739":246,"335559740":300}"> </span></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">4–7 years of experience in performance marketing, paid media, or demand generation (B2B preferred)</span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":300}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Hands-on experience managing paid budgets and optimizing paid campaigns at scale</span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":300}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Strong familiarity with </span><strong><span data-contrast="auto">HubSpot</span></strong><span data-contrast="auto"> for campaign management, reporting, and lead tracking</span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":300}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Experience working cross-functionally within a Demand Generation or Revenue Marketing team</span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":300}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1"><span data-contrast="auto">Analytical mindset with the ability to turn performance data into actionable insights</span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":300}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="6" data-aria-level="1"><span data-contrast="auto">Proven ability to manage multiple campaigns and priorities simultaneously</span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":300}"> </span></li>
</ul>
<p><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":300}"> </span></p>
<p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 3">Preferred Qualifications</span></span></strong><span data-ccp-props="{"134245418":true,"134245529":true,"201341983":0,"335559738":246,"335559739":246,"335559740":300}"> </span></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Experience marketing to mid-market or enterprise buyers</span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":300}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Familiarity with lifecycle marketing, lead scoring, and attribution models</span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":300}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Exposure to ABM or verticalized campaign strategies</span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":300}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Comfortable partnering with Sales and RevOps teams on pipeline reporting and alignment</span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":300}"> </span></li>
</ul>
<p><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":300}"> </span></p>
<p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 3">Why This Role Matters</span></span></strong><span data-ccp-props="{"134245418":true,"134245529":true,"201341983":0,"335559738":246,"335559739":246,"335559740":300}"> </span></p>
<p><span data-contrast="auto">This role plays a critical part in fueling our demand engine—</span><strong><span data-contrast="auto">turning paid media investment into predictable, scalable pipeline</span></strong><span data-contrast="auto">. You’ll have ownership, visibility, and the opportunity to meaningfully impact growth while working alongside a collaborative, results-oriented marketing team.</span><span data-ccp-props="{"201341983":0,"335559738":210,"335559739":210,"335559740":300}"> </span></p>