Senior Product Marketing Manager at Liberate

<p class="p1"><strong>Senior Product Marketing Manager</strong></p> <p class="p1"><strong>About Liberate</strong></p> <p class="p2">Liberate is the System of Action for Insurance—deploying insurance-native AI agents (Nicole)&nbsp;across sales, service, and claims. Unlike basic bots, Liberate orchestrates end-to-end workflows&nbsp;inside core insurance systems with built-in governance, safety controls, and full auditability for&nbsp;regulated, long-form customer interactions.</p> <p class="p1"><strong>The Role</strong></p> <p class="p2">As Senior Product Marketing Manager, you will own how Liberate is positioned, packaged, and&nbsp;explained to the market—and you’ll equip Sales and Customer Success to win and expand&nbsp;deals. This is a high-impact role spanning messaging, narrative, GTM plays, enablement,&nbsp;proof/ROI, launches, and competitive intelligence.</p> <p class="p2">Reporting: This role reports to the VP of Marketing (initially), and partners closely with Product,&nbsp;Sales, Customer Success, Demand Gen/Growth, Events, and RevOps.</p> <p class="p1"><strong>What you’ll own</strong></p> <p class="p2"><strong>1) Messaging, positioning, and category narrative</strong></p> <ul> <li class="p3">Own the messaging system: core narrative + persona/use-case adaptations (CIO/CISO,</li> <li class="p3">Claims, Service/Contact Center, COO/CFO, Distribution)</li> <li class="p3">Evolve the “System of Action for Insurance” category POV, including how we talk about&nbsp;governance, safety, and auditability</li> <li class="p3">Maintain a living messaging framework used across website, decks, outbound copy, and&nbsp;campaigns</li> </ul> <p class="p2"><strong>2) Use-case GTM plays (Sales, Servicing, Claims)</strong></p> <ul> <li class="p3">Build and maintain 2–3 core plays with: <ul> <li class="p3">target buyers and pain points</li> <li class="p3">talk tracks and objection handling</li> <li class="p3">proof points and customer stories</li> <li class="p3">recommended assets by stage (discovery → POV → security → procurement)</li> </ul> </li> <li class="p3">Ensure campaigns/events align to the plays with consistent language</li> </ul> <p><span class="s2"><strong>3) Sales enablement &amp; deal acceleration</strong></span></p> <ul> <li class="p3">Create and maintain the enterprise “deal kit,” including: <ul> <li class="p3">corporate overview + 1-pagers</li> <li class="p3">decks and story flows for exec meetings</li> <li class="p3">security/governance narrative assets for CIO/CISO stakeholders</li> <li class="p3">ROI model / business case templates (procurement-ready)</li> <li class="p3">objection-handling and discovery guides</li> </ul> </li> <li class="p3">Partner with Sales/SDRs on readiness: onboarding, training, and content adoption</li> </ul> <p class="p2"><strong>4) Proof, ROI, and customer storytelling</strong></p> <ul> <li class="p3">Build a proof library: <ul> <li class="p3">1-slide and 1-page proof cards</li> <li class="p3">case studies (written + video + quotes)</li> <li class="p3">benchmark and ROI narrative support</li> </ul> </li> <li class="p3">Standardize how we express outcomes (revenue lift, cost reduction, CX improvements&nbsp;surge readiness)</li> </ul> <p class="p2"><strong>5) Product GTM and launches</strong></p> <ul> <li class="p3">Own launch planning for new product capabilities and solutions: <ul> <li class="p3">internal enablement + external rollout</li> <li class="p3">value framing, packaging, and messaging</li> <li class="p3">customer-facing content and release narrative</li> </ul> </li> </ul> <p class="p2"><strong>6) Competitive intelligence (formal owner)</strong></p> <ul> <li class="p3">Be the internal owner of competitive intel and win/loss insight: <ul> <li class="p3">competitor tracking (positioning, product changes, pricing, messaging)</li> <li class="p3">battlecards and “how we win” guidance</li> <li class="p3">ongoing win/loss feedback loops with Sales</li> <li class="p3">quarterly market landscape updates for exec team</li> </ul> </li> <li class="p3">Maintain a single source of truth that Sales trusts and actually uses</li> </ul> <p class="p1"><strong>What success looks like (first 90–180 days)</strong></p> <ul> <li class="p1">A crisp messaging framework adopted across Sales + Marketing</li> <li class="p1">2–3 complete plays (Sales / Servicing / Claims) with proof + ROI + objections</li> <li class="p1">A standardized deal acceleration kit used in active opps</li> <li class="p1">Competitive battlecards shipped and embedded into the sales motion</li> <li class="p1">A proof engine with a steady cadence of publishable stories and metrics</li> </ul> <p class="p1"><strong>How we’ll measure impact</strong></p> <ul> <li class="p1">Adoption: enablement usage, training completion, seller feedback</li> <li class="p1">Conversion lift: SQL→SQO and SQO→Closed improvements (in partnership with Sales)</li> <li class="p1">Velocity: reduced stall time in security/procurement steps</li> <li class="p1">Competitive readiness: battlecard usage + win/loss themes and improvements</li> <li class="p1">Proof output: # proof cards/case studies shipped and used in pipeline</li> </ul> <p class="p1"><strong>Who you are</strong></p> <ul> <li class="p2">6–10+ years of Product Marketing experience in B2B SaaS (enterprise preferred)</li> <li class="p2">Strong narrative builder: can simplify technical workflows and make value obvious</li> <li class="p2">Comfortable marketing to regulated buyers (security, compliance, integrations,</li> <li class="p2">procurement)</li> <li class="p2">Excellent writer and content crafter (decks, 1-pagers, talk tracks)</li> <li class="p2">Analytical and commercially minded: can build credible ROI stories and value narratives</li> <li class="p2">Strong cross-functional operator: can drive alignment across Product, Sales, CS, and Marketing</li> <li class="p2">Experience in vertical SaaS, workflow automation, contact center tech, insurance tech, or AI platforms is a plus</li> </ul> <p class="p1"><strong>Tools / working style</strong></p> <ul> <li class="p2">Comfortable in modern GTM stack environments (HubSpot familiarity helpful)</li> <li class="p2">Strong project management and stakeholder alignment skills</li> <li class="p2">Occasional travel for key events and customer references</li> </ul> <p class="p1"><strong>Why this role</strong></p> <ul> <li class="p2">Define a category and narrative in a fast-changing market</li> <li class="p2">Direct impact on pipeline conversion, win rate, and deal velocity</li> <li class="p2">Build the proof + enablement engine that makes enterprise selling easier</li> </ul> <p>&nbsp;</p> <p></p> <div class="job__description body"> <div> <p>Compensation information: $150,000- 200,000 + Equity</p> </div> </div> <div class="job-alert job-alert--margin"> <div>&nbsp;</div> </div> <p></p>