Marketing Automation Engineer (Braze) at inKind

<p><span style="font-size: 10pt;"><strong>Job Title: </strong>Marketing Automation Engineer (Braze)</span></p> <p><span style="font-size: 10pt;"><strong>Build the infrastructure powering the future of restaurant payments</strong></span></p> <p><span style="font-size: 10pt;">At inKind, we’re building a new way to drive customers to restaurants. We power the relationship between millions of users and thousands of restaurants.&nbsp;</span></p> <p><span style="font-size: 10pt;">We are looking for a Marketing Automation Engineer at inKind who can optimize the consumer relationship with a mix of marketing best-practices, strong understanding of data flow, and the ability to translate it to genuine personalization while technically executing on them at scale. You’ll collaborate closely with business and marketing teams to build systems that directly impact the restaurants and users who rely on inKind.</span></p> <p><span style="font-size: 10pt;">As a Marketing Automation Engineer at inKind, you will be responsible for implementing marketing campaigns. You will receive creative briefs and project plans, and be responsible for drafting technical implementation docs and building them. Much of this building will be done dashboard-side in Braze Canvases. Optimizing platform usage, data-based triggering, and understanding user journeys are all key aspects of this role.</span></p> <p><span style="font-size: 10pt;">Our team has a builder-first mindset, leveraging modern Consumer Engagement Platform (CEP) tools such as Braze and data warehouses like Snowflake, to power rich datasets of user information to use for personalization and customer lifecycle management. We are looking for&nbsp; someone who can turn that data into dynamic, well-timed, high-relevance communication across email, SMS, and push — at scale. This role would have the opportunity to create genuine personalization engines using best-in-class tooling and data models.</span></p> <p><span style="font-size: 10pt;"><strong>What You’ll Work On</strong></span></p> <p><span style="font-size: 10pt;"><strong>Platform Execution</strong><strong>&nbsp;</strong></span></p> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Architect and build complex journey flows - multi-branch, behavior-triggered, time-delayed - that respond dynamically to what users do in the app</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Create sophisticated email, SMS, and push templates using dynamic templating (in Liquid): conditional content blocks, personalized variables, abort conditions, and live data pulls</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Manage subscription and compliance workflows for SMS opt-in/opt-out, email unsubscribe, and push permission states and follow TCR regulations</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">QA <em>(Verify)</em> every campaign before launch and own responsibility post-launch: audience spot-checks, template rendering validation, link tracking, SMS encoding, and cross-client email rendering</span></li> </ul> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Translate high-level marketing briefs into well-defined audience definitions, validating logic against actual user data before launch</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Understand CEP best practices to inform cadence of messaging, frequency capping, and prioritizing of marketing communications across lifecycle and ad-hoc campaigns</span></li> </ul> <p><span style="font-size: 10pt;"><strong>Technical Rigor</strong></span></p> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Write, understand, and document Liquid code to build dynamic content blocks</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Query our data warehouse (Snowflake) using SQL or review API payloads to validate that events and attributes match expected values, QA before launch, as well as triage potential issues.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Use platform-native diagnostic tools (message logs, user lookup, event streams) to diagnose issues without needing an engineer to triage alongside you</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Understand technical limitations of campaigns and recommend well-scoped solutions</span></li> </ul> <p><span style="font-size: 10pt;"><strong>Segmentation &amp; Personalization</strong></span></p> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Build precise, multi-condition audience segments using a full range of segmentation capabilities&nbsp;</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Maintain a clean, documented segment library — consolidating redundant definitions and flagging when underlying data changes affect targeting</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Partner with the cross-functional teams to define and action on lifecycle stages (active, lapsing, high-value, etc.) and build reusable and trackable segments that reflect those definitions reliably</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Build and maintain a reusable component library: shared content blocks, brand-compliant modules, and snippet logic the team can use without rebuilding from scratch</span></li> </ul> <p><span style="font-size: 10pt;"><strong>Minimum Qualifications</strong></span></p> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">4+ years of experience with a major CEP/CRM or marketing automation platform (Braze, Shopify, Iterable, Klaviyo, or equivalent)</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">2+ years of experience with Braze</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Deep expertise in journey/canvas building — multi-step, behavior-triggered flows with branching logic, delays, and channel mixing</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Dynamic templating skills: conditional blocks, variable logic, and live data integrations</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Experience with audience segmentation using behavioral data, custom attributes, and event properties</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Solid understanding of contact data models — user profiles, identified vs. anonymous users, subscription and consent management</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Ability to read API responses and event payloads to self-diagnose data issues without engineering support</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Liquid code proficiency</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Deep understanding of email deliverability fundamentals: list hygiene, bounce handling, unsubscribe management, and sender reputation</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Understanding of email domains/behavior and record management</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">SMS compliance knowledge: opt-in/opt-out mechanics, quiet hours, carrier filtering, and message encoding</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Familiarity with TCR rules and regulations</span></li> </ul> <p><span style="font-size: 10pt;"><strong>Preferred Qualifications</strong></span></p> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">SQL proficiency and experience working with a cloud data warehouse (Snowflake, Redshift, or BigQuery) for CRM analytics or audience building</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Background in consumer apps, marketplaces, or loyalty/rewards programs where lifecycle marketing directly drives repeat behavior</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Familiarity with how CRM data flows from a backend application via REST API or event streaming</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Experience with in-app messaging, content cards, or push notification strategy beyond transactional sends</span></li> </ul> <p><span style="font-size: 10pt;"><strong>Some of Our Benefits</strong></span></p> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Generous PTO and company holiday policy + company-paid Short Term Disability</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">100% employer-covered health and dental insurance; higher-tier and dependent coverage options available</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Vision plan available at employee cost</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Child care benefits and generous parental leave</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Dog-friendly Austin office with great views of downtown</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Daily lunches and snacks for in-office team members</span></li> </ul> <p>&nbsp;</p><div class="content-conclusion"><p><strong>Who we are:<br><br></strong>inKind connects passionate diners with exceptional restaurants across the country. inKind partners with thousands of restaurants and has millions of users who want to discover great places, dine confidently, and earn meaningful rewards.</p> <p>Through the inKind app, guests earn 20% back every time they dine, turning everyday meals into something more rewarding. From celebrated restaurant groups like José Andres and Michael Mina to beloved neighborhood favorites, inKind helps diners explore the best restaurants in town while supporting the restaurants and chefs who shape how their cities eat.</p> <p>Rooted in hospitality and built on a win-win philosophy, inKind exists to help great restaurants thrive while inspiring guests to dine out more often. Every meal creates value on both sides of the table, empowering diners to savor more while strengthening the restaurant community.<br><br><em><br><br>inKind is an Equal Opportunity Employer. We believe that diversity is vital to inKind's ability to provide our clients with the best recommendations and are committed to fostering a varied and inclusive work environment. Your race, color, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability status, veteran status, or any other protected category have no bearing on our hiring decisions.<br><br>By submitting this application, you acknowledge that inKind Cards, Inc. may share the information you provide with trusted third-party service providers, including fraud detection and application processing partners, to evaluate your application and ensure the integrity of our hiring process. Your information will be handled in accordance with our <u><a href="http://inkind.com/privacy" target="_blank">Privacy Policy</a></u>. For California residents and others with applicable rights, please review our privacy notice for information about your rights regarding your personal data.</em></p></div>