Director, Health System Marketing at Freenome

<p><strong>About this opportunity:</strong><strong><br></strong></p> <p><span style="font-weight: 300;">Freenome is seeking a strategic, collaborative Director of Health System Marketing to lead engagement strategies that support the adoption and integration of our blood-based cancer screening solutions within health systems and organized provider networks. This role will serve as a key connector between Freenome’s clinical innovation and the operational, clinical, and executive stakeholders responsible for advancing population health and preventive care initiatives.</span></p> <p><span style="font-weight: 300;">This leader will shape and execute integrated marketing and engagement strategies designed to support health system partnerships, strengthen customer relationships, and align cross-functional commercial priorities.&nbsp;</span></p> <p><span style="font-weight: 300;">This role reports to the VP of Marketing and is available as a remote or hybrid/onsite position with minimal travel requirements.</span></p> <p><strong>What you’ll do:</strong></p> <ul> <li style="font-weight: 300;"><span style="font-weight: 300;">Health System Engagement Strategy: Develop and execute marketing strategies that support health system engagement, partnership growth, and adoption initiatives. Create compelling narratives and programs that align Freenome’s solutions with health system priorities including population health, preventive care, operational efficiency, quality metrics, and patient access. Partner with Strategic Accounts, Medical Affairs, Market Access, Product, and Commercial leadership to translate clinical value into compelling, system-level narratives that resonate with healthcare executives, clinical leaders, and care delivery organizations.</span><span style="font-weight: 300;"><br></span></li> <li style="font-weight: 300;"><span style="font-weight: 300;">Go-to-Market Collaboration: Operates as a highly collaborative leader across Commercial, Medical Affairs, Market Access, Product, and Executive teams to align priorities and support organizational goals tied to health system growth and customer success, support go-to-market planning and execution for new products, indications, and market expansion initiatives. Ensure consistent messaging and coordinated stakeholder engagement across customer touchpoints.</span></li> <li style="font-weight: 300;"><span style="font-weight: 300;">Executive &amp; Clinical Stakeholder Communications: Develop high-impact presentations, customer-facing materials, and engagement tools tailored to health system executives, clinical leadership, care teams, and other key stakeholders. Translate complex clinical and operational concepts into clear, concise, and relevant value propositions.<br></span></li> <li style="font-weight: 300;"><span style="font-weight: 300;">Strategic Account Enablement: Serve as a strategic marketing partner to the Strategic Accounts team by developing customized content, engagement strategies, and account-based initiatives that support relationship development and long-term partnership success.</span></li> <li style="font-weight: 300;"><span style="font-weight: 300;">Brand &amp; Market Positioning: Help shape Freenome’s market positioning within the evolving cancer screening and diagnostics landscape. Ensure a consistent, credible, and differentiated brand presence across health system and provider-facing channels.</span></li> <li style="font-weight: 300;"><span style="font-weight: 300;">Market &amp; Customer Insights: Gather and synthesize insights from customers, industry trends, competitive activity, and market dynamics to inform messaging, engagement strategies, and cross-functional decision-making.</span></li> <li style="font-weight: 300;"><span style="font-weight: 300;">Agency &amp; Program Management: Manage external agency and vendor relationships to support the development of high-quality campaigns, materials, and strategic initiatives while maintaining budget discipline and operational efficiency.<br></span></li> </ul> <p><strong>Must haves:</strong></p> <ul> <li style="font-weight: 300;"><span style="font-weight: 300;">Bachelor’s degree in business, life sciences, healthcare administration, marketing, or a related field.</span></li> <li style="font-weight: 300;"><span style="font-weight: 300;">10+ years of experience in healthcare, diagnostics, biotech, medical device, or health system-focused marketing roles.</span></li> <li style="font-weight: 300;"><span style="font-weight: 300;">Experience developing strategies and messaging for health systems, provider organizations, or enterprise healthcare stakeholders.</span></li> <li style="font-weight: 300;"><span style="font-weight: 300;">Strong ability to translate complex clinical and operational concepts into concise, compelling communications for executive and clinical audiences.</span></li> <li style="font-weight: 300;"><span style="font-weight: 300;">Demonstrated success working cross-functionally with commercial, medical, and strategic account teams in a highly matrixed environment.</span></li> <li style="font-weight: 300;"><span style="font-weight: 300;">Strong strategic thinking, communication, and stakeholder engagement skills.</span></li> <li style="font-weight: 300;"><span style="font-weight: 300;">Data-driven mindset with experience using market insights and performance metrics to guide decision-making and optimize engagement strategies.<br></span></li> </ul> <p><strong>Nice to haves:</strong></p> <ul> <li><span style="font-weight: 300;">Experience supporting commercialization efforts in diagnostics, oncology, preventive health, or population health.</span></li> <li><span style="font-weight: 300;">Familiarity with health system decision-making processes, value-based care initiatives, and healthcare operations.</span></li> <li><span style="font-weight: 300;">Experience with account-based engagement strategies and enterprise customer marketing.</span></li> <li><span style="font-weight: 300;">MBA, MPH, or advanced degree in life sciences or healthcare-related field preferred.</span><span style="font-weight: 300;"><br></span></li> </ul> <p><strong>Benefits and additional information:</strong></p> <p><span style="font-weight: 300;">The US target range of our</span><span style="font-weight: 300;"> base salary</span><span style="font-weight: 300;"> for new hires is $197,200 - $281,400.</span><span style="font-weight: 300;">&nbsp;You will also be eligible to receive equity, cash bonuses, and a full range of medical, financial, and other benefits depending on the position offered.&nbsp; Please note that individual total compensation for this position will be determined at the Company’s sole discretion and may vary based on several factors, including but not limited to, location, skill level, years and depth of relevant experience, and education. We invite you to check out our career page @ <span style="font-weight: 300;"><em><a href="http://freenome.com/job-openings/" target="_blank" data-saferedirecturl="https://www.google.com/url?q=http://freenome.com/job-openings/&amp;source=gmail&amp;ust=1708620295766000&amp;usg=AOvVaw0K-a4lTJ0RquYagpqS-yp4">freenome.com/job-openings/</a></em></span></span><span style="font-weight: 300;">&nbsp;for additional company information.&nbsp;&nbsp;</span></p> <p><span style="font-weight: 300;">Freenome is proud to be an equal-opportunity employer, and we value diversity. Freenome does not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local </span><span style="font-weight: 300;">law.</span></p> <p><em><span style="font-weight: 300;">Applicants have rights under Federal Employment Laws.&nbsp;&nbsp;</span></em></p> <ul> <li><a href="https://www.dol.gov/agencies/whd/posters/fmla" target="_blank"><em><span style="font-weight: 300;">Family &amp; Medical Leave Act (FMLA)</span></em></a></li> <li><a href="https://www.dol.gov/agencies/ofccp/posters" target="_blank"><em><span style="font-weight: 300;">Equal Employment Opportunity (EEO)</span></em></a></li> <li><a href="https://www.dol.gov/agencies/whd/posters/employee-polygraph-protection-act" target="_blank"><em><span style="font-weight: 300;">Employee Polygraph Protection Act (EPPA)</span></em></a></li> </ul> <p><span style="color: #ecf0f1;"><em><span style="font-weight: 300;">#LI-REMOTE</span></em></span></p>