Media Planner, Performance at CookUnity

<div class="content-intro"><h3>About CookUnity:</h3> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);">Food has lost its soul to modern convenience. And with it, it has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 50 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul.</span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);">Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: <strong data-stringify-type="bold">empower Chefs to nourish the world.</strong></span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);">If that mission has you hungry in more ways than one, you’ve found the right job posting.</span></p></div><h3><span style="font-family: helvetica, arial, sans-serif;">About the Team:</span></h3> <p><span style="font-family: helvetica, arial, sans-serif;">Growth Marketing Team focuses on driving all new revenue for CookUnity's business. Our goal is to grow as fast as possible while maintaining a high level of efficiency. We are a test and learn team that rewards contrarian marketers.</span></p> <h3><span style="font-family: helvetica, arial, sans-serif;">The role:</span></h3> <p><span style="font-family: helvetica, arial, sans-serif;">As our Media Planner/ Growth Associate for Offline Channels, you will be a critical execution partner in building CookUnity's brand-building and upper-funnel acquisition strategy across traditional and emerging broadcast media. You'll support campaign execution and optimization across Linear TV, CTV, Online Video, Radio, Streaming Audio, and Podcasts while developing deep expertise in offline media planning and measurement. This is a high-growth role designed for someone hungry to learn the full stack of offline media from campaign mechanics to sophisticated measurement frameworks. You will work closely with senior growth leaders to run efficient campaigns, develop analytical rigor, and build the skills to eventually own entire channel strategies.</span></p> <h3><span style="font-family: helvetica, arial, sans-serif;"><strong>Responsibilities:</strong></span></h3> <ul> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Execute day-to-day campaign management across CookUnity's offline media channels including Linear TV, CTV, Online Video, Radio, Streaming Audio, and Podcasts</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Support media planning, budget allocation, and pacing oversight; monitoring performance daily and flagging risks or opportunities to senior leadership</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Own campaign trafficking, creative asset management, and quality assurance to ensure campaigns launch correctly and run smoothly</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Build and maintain performance dashboards that track key metrics (impressions, CPM, CPV, reach, frequency, brand lift) with accuracy and clarity</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Execute structured testing plans developed by senior team members from creative rotation to daypart optimization to audience targeting experiments</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Collaborate with agency partners on campaign setup, optimization requests, and performance reporting</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Support development of media recommendations by conducting competitive analysis, audience research, and channel performance deep-dives</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Help build measurement frameworks by pulling data, reconciling discrepancies, and contributing to weekly/monthly reporting cycles</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Stay current on offline media industry trends, platform updates, and emerging channels bringing fresh ideas and learning opportunities to the team</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Work cross-functionally with Creative, Analytics, and other channel teams to ensure brand consistency and accurate tracking</span></li> </ul> <hr> <h3><span style="font-family: helvetica, arial, sans-serif;"><strong>Qualifications:</strong></span></h3> <ul> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">2-4 years of experience in media planning, digital marketing, or growth marketing roles ideally with some exposure to offline channels (TV, CTV, Audio, Podcasts)</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Advanced English skills</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Analytical foundation with strong Excel skills and comfort working with data you can build clean dashboards, spot trends, and diagnose performance issues</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Demonstrated interest in media measurement and attribution you may not have deep MMM experience yet, but you're eager to learn how brand campaigns drive business outcomes</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Detail-oriented and organized you manage multiple campaigns and vendors without dropping threads, and you proactively flag issues before they become problems</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Comfortable with ambiguity and fast-paced environments you thrive when given ownership of discrete projects and can figure things out independently</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Strong communication skills you can synthesize complex data into clear insights for both technical and non-technical stakeholders</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Intellectually curious and commercially minded you want to understand not just what happened, but why it happened and what to do next</span></li> </ul> <h3><span style="font-family: helvetica, arial, sans-serif;"><strong>Mindset that is successful for CookUnity’s Growth Team:</strong></span></h3> <ul> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Operates like an owner; consistently proactively sees around corners</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Highly adaptable, solution-oriented, and energized by rapid growth environments</span></li> </ul> <hr> <h3><span style="font-family: helvetica, arial, sans-serif;"><strong>Learn More About CookUnity</strong></span></h3> <p><span style="font-family: helvetica, arial, sans-serif;">We believe great leadership starts with alignment on vision, values, and ways of working. To give you deeper insight into who we are and what we’re looking for, we invite you to explore:&nbsp;<a href="https://docs.google.com/presentation/d/1kohBYniUsiy3HwhxtPcTlrijSgESRxQJejy9rIY-lko/edit?usp=sharing"><strong>CookUnity's Leadership Principles</strong></a>&nbsp;– The values and behaviors that guide how we operate, collaborate, and scale.</span></p> <p><span style="font-family: helvetica, arial, sans-serif;">We hope this provides valuable insight into our culture and product vision. If this excites you, we’d love to connect!</span></p> <hr> <h3><span style="font-family: helvetica, arial, sans-serif;">Benefits</span></h3> <p><span style="font-family: helvetica, arial, sans-serif;">💸 Get paid in USD</span></p> <p><span style="font-family: helvetica, arial, sans-serif;">🗺&nbsp;Work remotely: design the life that you want</span></p> <p><span style="font-family: helvetica, arial, sans-serif;">⛱&nbsp;Enjoy 15 days of vacation each year from the start date</span></p> <p><span style="font-family: helvetica, arial, sans-serif;">🎄&nbsp;16 fully paid Argentinean holidays</span></p> <p><span style="font-family: helvetica, arial, sans-serif;">🩺&nbsp;Healthcare Benefit: Monthly stipend to use in your preferred healthcare provider</span></p> <p><span style="font-family: helvetica, arial, sans-serif;">🗓️&nbsp;5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical</span></p> <p><span style="font-family: helvetica, arial, sans-serif;">🐣&nbsp;Paid Family leave</span></p> <p><span style="font-family: helvetica, arial, sans-serif;">🕯&nbsp;Compassionate Leave: 3-5 days each time the need arises</span></p> <p><span style="font-family: helvetica, arial, sans-serif;">🧘🏽‍♀️ Customize the benefits that suit your needs! Access a range of perks tailored to you, including learning opportunities, wellness memberships, delivery apps, and more through our comprehensive benefit platform</span></p> <p><span style="font-family: helvetica, arial, sans-serif;">🧑‍🏫&nbsp;Personalized English coach</span></p> <p>&nbsp;</p><div class="content-conclusion"><p><span style="font-size: 10pt;">If you’re interested in this role, please submit your application, and if we think you might be a fit, we'll get in touch with you.&nbsp;<strong>Thank you for your time!</strong></span></p> <p>&nbsp;</p> <p><em><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><strong>CookUnity is an Equal Opportunity Employer</strong>. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability.</span></em></p> <p class="p-rich_text_section"><em><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><strong>A quick note for all candidates</strong></span></em><br><em><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">We’ve recently seen an increase in recruitment scams across the industry, and we want to make sure you (and your data)&nbsp;<strong data-stringify-type="bold">stay safe while applying to CookUnity.</strong>&nbsp;We also want you to know that we take this seriously — sometimes, as part of our process, we may ask for a brief&nbsp;<strong data-stringify-type="bold">“proof of humanity”</strong> to confirm that we’re connecting with a real person, not an impersonator. </span></em><em><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Here are a few tips to help you protect yourself and know what to expect from us:</span></em></p> <ul class="p-rich_text_list p-rich_text_list__bullet p-rich_text_list--nested" data-stringify-type="unordered-list" data-list-tree="true" data-indent="0" data-border="0"> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt; font-style: italic;" data-stringify-indent="0" data-stringify-border="0"><em><span style="font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif;"><strong data-stringify-type="bold">Apply only through our official channels. </strong></span><span style="font-family: helvetica, arial, sans-serif;">All open roles are listed on our official careers page:&nbsp;<a class="c-link" href="http://careers.cookunity.com/" target="_blank" data-stringify-link="http://careers.cookunity.com" data-sk="tooltip_parent">careers.cookunity.com</a></span></span></em></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt; font-style: italic;" data-stringify-indent="0" data-stringify-border="0"><em><span style="font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif;"><strong data-stringify-type="bold">Our recruiters are real people — and easy to verify. </strong></span><span style="font-family: helvetica, arial, sans-serif;">You can always find them on LinkedIn with verified profiles. If you’re unsure, feel free to reach out to us on our official&nbsp;<a class="c-link" href="https://www.linkedin.com/company/cookunity/" target="_blank" data-stringify-link="https://www.linkedin.com/company/cookunity/" data-sk="tooltip_parent">LinkedIn Company Page</a>.</span></span></em></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt; font-style: italic;" data-stringify-indent="0" data-stringify-border="0"><em><span style="font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif;"><strong data-stringify-type="bold">We only communicate through official CookUnity channels. </strong></span><span style="font-family: helvetica, arial, sans-serif;">That means emails ending in&nbsp;<code class="c-mrkdwn__code" data-stringify-type="code">@cookunity.com</code>&nbsp;and interviews held through official company platforms (Google Meet or Zoom) — never WhatsApp, Telegram, or SMS.</span></span></em></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt; font-style: italic;" data-stringify-indent="0" data-stringify-border="0"><em><span style="font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif;"><strong data-stringify-type="bold">We’ll never ask for payment or personal financial details. </strong></span><span style="font-family: helvetica, arial, sans-serif;">If anyone does, please don’t share any information and let us know right away.</span></span></em></li> </ul> <p class="p-rich_text_section"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><em>If something ever feels off or you’re unsure about a message, we’d much rather you double-check with us. You can always contact us directly through any of our social media channels. We appreciate your interest in joining CookUnity — and <strong>we care about keeping your experience (and safety) as genuine as possible.</strong></em></span></p></div>