Growth Marketing Manager, Paid Social at CookUnity

<div class="content-intro"><h3>About CookUnity:</h3> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);">Food has lost its soul to modern convenience. And with it, it has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 50 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul.</span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);">Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: <strong data-stringify-type="bold">empower Chefs to nourish the world.</strong></span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);">If that mission has you hungry in more ways than one, you’ve found the right job posting.</span></p></div><h2><span style="font-family: helvetica, arial, sans-serif;">About the Team:</span></h2> <p><span style="font-family: helvetica, arial, sans-serif;">Growth Marketing Team focuses on driving all new revenue for CookUnity's business. Our goal is to grow as fast as possible while maintaining a high level of efficiency. We are a test and learn team that rewards contrarian marketers.</span></p> <h2><span style="font-family: helvetica, arial, sans-serif;">The role:</span></h2> <p><span style="font-family: helvetica, arial, sans-serif;">As our Growth Marketing Manager, Paid Social you will take full ownership of CookUnity's paid social strategy and performance. You'll drive profitable growth across Meta, TikTok, Pinterest, and emerging platforms by blending hands-on campaign execution with strategic foresight. This is not a support role, it's a critical growth lever. You will be expected to run a highly efficient engine, make smart bets, and communicate clear performance insights at all levels of the business.</span></p> <h3><span style="font-family: helvetica, arial, sans-serif;"><strong>Responsibilities:</strong></span></h3> <ul> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Own and scale CookUnity's paid social program across Meta (Facebook, Instagram), TikTok, Pinterest, and Snapchat, ensuring all efforts are ROI-positive and aligned with CAC and ROAS goals</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Run day-to-day execution and optimization with ruthless precision from campaign setup to audience targeting, creative rotation, and algorithm optimization</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Develop and manage structured testing roadmaps across creative formats (video, static, UGC), audience segmentation, messaging angles, and catalog feed improvements</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Monitor budgets and pacing with rigor; identify performance risks early and take action without needing approval</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Deliver weekly, monthly, and annual forecasting in partnership with the Head of Growth, grounded in performance data and scenario modeling</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Stay on the frontier of paid social innovation surfacing platform changes, beta features, new formats (Reels, TikTok Shop, etc.), and tooling enhancements to keep us ahead of the curve</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Collaborate cross-functionally with SEO, product, lifecycle, and creative teams to close gaps in the funnel and extend paid social impact</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Lead the strategy and execution of dynamic product ads and retargeting programs that drive incremental conversion—not just impressions</span></li> </ul> <hr> <h3><span style="font-family: helvetica, arial, sans-serif;"><strong>Qualifications:</strong></span></h3> <ul> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">5+ years of experience managing paid social for direct-to-consumer or ecommerce brands, with demonstrated success at scale</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Expertise managing &gt;$20MM/year in paid social budgets with a strong command of efficiency metrics (ROAS, CAC, payback)</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Advanced fluency in Meta Ads Manager, TikTok Ads, and Pinterest Ads, including campaign architecture, audience targeting, algorithm optimization, and measurement</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Deep experience in dynamic product ads and catalog campaigns, including feed optimization, diagnostic tools, and testing frameworks</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Highly analytical thinker you're comfortable working with large, messy data sets and distilling complex inputs into clear, actionable insights</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Strong creative judgment you understand what makes thumb-stopping creative work and can brief, evaluate, and optimize creative performance at scale</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Operate with a high degree of autonomy and accountability you proactively flag risks, identify opportunities, and push for what you believe in</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Bias toward system-building over hacks: you use frameworks to scale yourself, and leave behind infrastructure that outlasts individual wins</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Detail-oriented with exceptional project management skills you juggle multiple campaigns, vendors, and stakeholders without dropping threads</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Intellectually curious and commercially sharp you think like a growth leader, not just a channel operator</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Deep interest in media industry trends, emerging channels, and measurement innovation (including AI-driven MMM and optimization tools)</span></li> </ul> <h3><span style="font-family: helvetica, arial, sans-serif;"><strong>Mindset that is successful for CookUnity’s Growth Team:</strong></span></h3> <ul> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Operates like an owner; consistently proactively sees around corners</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Highly adaptable, solution-oriented, and energized by rapid growth environments</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Low-ego collaborator who elevates teams and drives alignment</span></li> </ul> <hr> <h3><span style="font-family: helvetica, arial, sans-serif;"><strong>Learn More About CookUnity</strong></span></h3> <p><span style="font-family: helvetica, arial, sans-serif;">We believe great leadership starts with alignment on vision, values, and ways of working. To give you deeper insight into who we are and what we’re looking for, we invite you to explore:&nbsp;<a href="https://docs.google.com/presentation/d/1kohBYniUsiy3HwhxtPcTlrijSgESRxQJejy9rIY-lko/edit?usp=sharing"><strong>CookUnity's Leadership Principles</strong></a>&nbsp;– The values and behaviors that guide how we operate, collaborate, and scale.</span></p> <p><span style="font-family: helvetica, arial, sans-serif;">We hope this provides valuable insight into our culture and product vision. If this excites you, we’d love to connect!</span></p> <hr> <h2><span style="font-family: helvetica, arial, sans-serif;">Benefits</span></h2> <p><span style="font-family: helvetica, arial, sans-serif;">🩺&nbsp;&nbsp;Health Insurance coverage</span></p> <p><span style="font-family: helvetica, arial, sans-serif;">🌅&nbsp;401k Plan</span></p> <p><span style="font-family: helvetica, arial, sans-serif;">🌟&nbsp;Eligible for a bi-annual performance bonus</span></p> <p><span style="font-family: helvetica, arial, sans-serif;">⛱&nbsp;Unlimited PTO</span></p> <p><span style="font-family: helvetica, arial, sans-serif;">🗓️&nbsp;5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical</span></p> <p><span style="font-family: helvetica, arial, sans-serif;">🐣&nbsp;Paid Family leave</span></p> <p><span style="font-family: helvetica, arial, sans-serif;">🕯&nbsp;Compassionate Leave: 3-5 days each time the need arises</span></p> <p><span style="font-family: helvetica, arial, sans-serif;">🥘&nbsp;A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly</span></p> <p><span style="font-family: helvetica, arial, sans-serif;">🧘🏽‍♀️&nbsp;Wellness perks: access to fitness subsidies to build a healthy lifestyle</span></p> <p><span style="font-family: helvetica, arial, sans-serif;">👩🏾‍🏫&nbsp;Personalized Spanish coach</span></p> <p><span style="font-family: helvetica, arial, sans-serif;">🚀&nbsp;Awesome opportunity to join a company that is looking to change how we eat and how chefs work!</span></p> <p>&nbsp;</p><div class="content-pay-transparency"><div class="pay-input"><div class="description"><h3>Compensation</h3> All final pay rates will be determined by candidates experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.</div><div class="title">Pay Range for this position</div><div class="pay-range"><span>$120,000</span><span class="divider">&mdash;</span><span>$140,000 USD</span></div></div></div><div class="content-conclusion"><p><span style="font-size: 10pt;">If you’re interested in this role, please submit your application, and if we think you might be a fit, we'll get in touch with you.&nbsp;<strong>Thank you for your time!</strong></span></p> <p>&nbsp;</p> <p><em><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><strong>CookUnity is an Equal Opportunity Employer</strong>. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability.</span></em></p> <p class="p-rich_text_section"><em><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><strong>A quick note for all candidates</strong></span></em><br><em><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">We’ve recently seen an increase in recruitment scams across the industry, and we want to make sure you (and your data)&nbsp;<strong data-stringify-type="bold">stay safe while applying to CookUnity.</strong>&nbsp;We also want you to know that we take this seriously — sometimes, as part of our process, we may ask for a brief&nbsp;<strong data-stringify-type="bold">“proof of humanity”</strong> to confirm that we’re connecting with a real person, not an impersonator. </span></em><em><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Here are a few tips to help you protect yourself and know what to expect from us:</span></em></p> <ul class="p-rich_text_list p-rich_text_list__bullet p-rich_text_list--nested" data-stringify-type="unordered-list" data-list-tree="true" data-indent="0" data-border="0"> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt; font-style: italic;" data-stringify-indent="0" data-stringify-border="0"><em><span style="font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif;"><strong data-stringify-type="bold">Apply only through our official channels. </strong></span><span style="font-family: helvetica, arial, sans-serif;">All open roles are listed on our official careers page:&nbsp;<a class="c-link" href="http://careers.cookunity.com/" target="_blank" data-stringify-link="http://careers.cookunity.com" data-sk="tooltip_parent">careers.cookunity.com</a></span></span></em></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt; font-style: italic;" data-stringify-indent="0" data-stringify-border="0"><em><span style="font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif;"><strong data-stringify-type="bold">Our recruiters are real people — and easy to verify. </strong></span><span style="font-family: helvetica, arial, sans-serif;">You can always find them on LinkedIn with verified profiles. If you’re unsure, feel free to reach out to us on our official&nbsp;<a class="c-link" href="https://www.linkedin.com/company/cookunity/" target="_blank" data-stringify-link="https://www.linkedin.com/company/cookunity/" data-sk="tooltip_parent">LinkedIn Company Page</a>.</span></span></em></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt; font-style: italic;" data-stringify-indent="0" data-stringify-border="0"><em><span style="font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif;"><strong data-stringify-type="bold">We only communicate through official CookUnity channels. </strong></span><span style="font-family: helvetica, arial, sans-serif;">That means emails ending in&nbsp;<code class="c-mrkdwn__code" data-stringify-type="code">@cookunity.com</code>&nbsp;and interviews held through official company platforms (Google Meet or Zoom) — never WhatsApp, Telegram, or SMS.</span></span></em></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt; font-style: italic;" data-stringify-indent="0" data-stringify-border="0"><em><span style="font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif;"><strong data-stringify-type="bold">We’ll never ask for payment or personal financial details. </strong></span><span style="font-family: helvetica, arial, sans-serif;">If anyone does, please don’t share any information and let us know right away.</span></span></em></li> </ul> <p class="p-rich_text_section"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><em>If something ever feels off or you’re unsure about a message, we’d much rather you double-check with us. You can always contact us directly through any of our social media channels. We appreciate your interest in joining CookUnity — and <strong>we care about keeping your experience (and safety) as genuine as possible.</strong></em></span></p></div>