Senior Manager, Retail Media Strategy & Growth (Clubs) at SharkNinja

New York, New York, United StatesFull-time25000 - CommercialPosted 10 days ago

About the Role

<div class="content-intro">About Us  SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.   </div>At SharkNinja, our purpose is simple: positively impact people’s lives every day in every home around the world. We are a product design and technology company driven by relentless innovation, bold thinking, and a passion for solving consumer problems better than anyone else.  We are seeking a high-impact, results-driven Senior Manager, Retail Media Strategy & Growth for Clubs to lead retail media strategy across our key warehouse club partners: Costco US, Costco Canada, Sam’s Club, and BJ’s Wholesale.  This role will sit at the intersection of Sales, Brand, and Performance Marketing — architecting high-return retail media strategies that unlock incremental growth across our most financially material accounts.  What You’ll Do  Own & Accelerate Club Retail Media Strategy  <ul> <li>Develop and execute full-funnel retail media strategies across Costco (US & CA), Sam’s Club, and BJ’s digital and in-club media platforms. Align media investment to new product launches, tent-poll promotional and seasonal events, and driving every-day regular price sales and pallet productivity </li> <li>Partner with Sales leadership to ensure retail media is strategically deployed to secure incremental placement, protect margin, and support high-velocity sell-through. </li> <li>Optimize a multimillion-dollar retail media budget across highly concentrated SKU portfolios. Maximize incremental sales, ROAS, and inventory productivity. </li> <li>Identify opportunities within emerging club media ecosystems (e.g., Member Access platforms, sponsored search, display, in-app placements, and data partnerships). </li> </ul> Drive Performance & Financial Accountability  <ul> <li>Own measurement across ROAS, conversion, share of search, incremental lift, and sell-through velocity. </li> <li>Build test-and-learn roadmaps specific to club dynamics (event-based spikes, buy-in periods, replenishment cycles). </li> <li>Translate campaign performance into actionable insights tied directly to POS, inventory flow, and merchant negotiations. </li> <li>Ensure media investments are disciplined, incremental, and aligned to long-term account economics — not simply layered on as added cost. </li> </ul> Lead Cross-Functional Integration  <ul> <li>Partner closely with multiple cros functional teams, including Demand Generation and Social teams, Strategic Sales, Brand Marketing, Finance, and Analytics to align retail media with joint business planning. </li> <li>Integrate national demand generation (social, influencer, PR, DTC signals) with club-specific amplification strategies. </li> <li>Collaborate with agency partners on setup, pacing, optimization, and reporting — while ensuring tight alignment to club event calendars. </li> <li>Act as the internal expert on the evolving club retail media landscape — identifying betas, new placements, and growth opportunities. </li> </ul> Influence at Senior Levels  <ul> <li>Present media strategy and performance updates to senior internal stakeholders and club merchant teams. </li> <li>Elevate retail media from a tactical activation tool to a strategic lever that supports placement, negotiation, and category expansion. </li> <li>Drive proactive alignment between media investment and long-term club growth strategy. </li> </ul> What You Bring  <ul> <li>5+ years of experience in retail media, performance marketing, or digital media strategy. </li> <li>Experience working with warehouse club accounts (Costco, Sam’s, BJ’s) strongly preferred. </li> <li>Proven track record managing multimillion-dollar media budgets. </li> <li>Strong analytical fluency in performance metrics and retail measurement frameworks. </li> <li>Deep understanding of high-volume, limited-SKU retail environments. </li> <li>Ability to operate with urgency, ownership, and accountability in a fast-paced organization. </li> <li>Comfort navigating ambiguity and building scalable structure. </li> <li>Exceptional communication skills with the ability to influence senior stakeholders internally and externally. </li> </ul><div class="content-pay-transparency"><div class="pay-input"><div class="description">  Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.  The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.   </div><div class="title">Pay Range</div><div class="pay-range">$142,600—$174,200 USD</div></div></div><div class="content-conclusion"><div> Our Culture At SharkNinja, we don’t just raise the bar—we push past it every single day.  Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home. What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.   At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.  Learn more about us:   <a href="https://sharkninja.com/dei"> </a><a href="https://www.instagram.com/sharkninja/">Life At SharkNinja</a>   <a href="https://www.youtube.com/playlist?list=PLmRfBxyGu_mKl9SF12lM1NAIx-z07uLNQ">Outrageously Extraordinary</a>  </div> <div> SharkNinja Candidate Privacy Notice <ul data-start="131" data-end="402"> <li data-start="131" data-end="224"> For candidates based in all regions, please refer to this <a href="https://www.sharkninja.com/candidate-privacy-notice.html">Candidate Privacy Notice</a>. </li> <li data-start="225" data-end="312"> For candidates based in China, please refer to this <a href="https://www.sharkninja.com/legal/candidate-privacy-notice-china.html">Candidate Privacy Notice</a>. </li> <li data-start="313" data-end="402"> For candidates based in Vietnam, please refer to this <a href="https://www.sharkninja.com/legal/candidate-privacy-notice-vietnam.html">Candidate Privacy Notice</a>. </li> </ul> </div> <div>   We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at <a href="mailto:[email protected]">[email protected]</a> </div></div>

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