VP, Brand & Narrative Marketing at Formlabs

<p><strong>Opportunity:</strong></p> <p>We're looking for a VP of Brand &amp; Narrative Marketing — the Chief Storyteller and narrative steward of the Formlabs company and brand.<strong> </strong>You will define who we are, how our identity is expressed, and how that story is consistently carried into the world.</p> <p>Your mission is to synthesize the essence of Formlabs, cultivate it internally, and connect us to the external currents that matter — earning long-term recognition, trust, and mindshare. This role owns the core narrative of how Formlabs explains its mission, products, and future to employees, customers, partners, press, and prospective investors.</p> <p><a href="https://www.youtube.com/watch?v=GpYRJFa9hhc"><strong>See the Narrative in Action: The Race to 1,000 Parts</strong></a></p> <p><strong>Key Pillars of the Role</strong></p> <ul> <li class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Executive Communications.</strong> You will shape and align how the CEO and leadership team communicate — internally and externally — so Formlabs presents a clear, confident, and consistent point of view. This means drafting CEO speeches, keynotes, presentations, and long-form strategy pieces; collaborating on company-level messaging; preparing leadership for high-stakes events and interviews; and developing internal communications that align the organization around a motivating vision.</li> <li class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Strategic PR &amp; Global Communications.</strong> You will direct the global PR engine to earn disproportionate mindshare and establish Formlabs as the definitive voice in digital fabrication. You'll identify and manage Tier-1 media opportunities, manage the company narrative during complex or sensitive moments, and develop the communication strategy for key launches and milestones — ensuring a clear, consistent voice at every inflection point.</li> <li class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Overarching Brand Strategy &amp; Architecture.</strong> You will define and govern the long-term structure and language of the Formlabs brand so every product and message fits within a unified global story. This includes maintaining naming systems, product families, and messaging frameworks; setting tone, voice, and narrative guidelines across all functional teams; and designing brand continuity that endures across market cycles and product generations.</li> <li class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Pre-IPO Narrative &amp; Strategic Investor Relations.</strong> You will establish the narrative discipline required of a public-ready company. Working closely with Finance, you'll develop foundational investor and banker materials, script and execute high-impact narrative videos and roadshow content, and shape the narrative around revenue mix, product economics, and long-term direction.</li> <li class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Special Projects &amp; the Zeitgeist.</strong> You will quarterback critical, high-visibility projects and tie Formlabs to real-world trends to maximize external mindshare — managing top-tier customer stories, monitoring manufacturing communities and maker culture, and identifying global shifts to leverage for owned and earned content.</li> </ul> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>What Success Looks Like:</strong></p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">You will translate the "digital vs. analog" fabrication shift into a dominant market narrative, solve complex communication challenges unique to hardware, and act as a high-bandwidth partner to the CEO — ensuring Formlabs speaks with one clear, authoritative voice</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>You:</strong></p> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="font-claude-response-body whitespace-normal break-words pl-2">10+ years of experience in brand, narrative, or executive communications at a high-growth technology company</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Proven ability to take complex hardware/software concepts and turn them into a clear, compelling point of view</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Experience developing foundational narrative and materials required for institutional investors and public markets</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Are a talent magnet who can recruit and rally high-performing teams while managing complex, sensitive narrative moments</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Thrives in high-pressure environments with an uncompromising bar for creative and editorial quality</li> </ul> <p><strong>Our Perks &amp; Benefits:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Robust equity program to build future wealth through RSUs</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Comprehensive healthcare coverage (Medical, Dental, Vision)</span></li> <li style="font-weight: 400;">401K matching and access to financial advisors</li> <li style="font-weight: 400;"><span style="font-weight: 400;">Generous paid Parental Leave (up to 16 weeks)</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Tenure-based paid Sabbatical Leave (up to 6 weeks)</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Flexible Out of Office Plan – Take time when you need it</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Ample on-site parking &amp; pre-tax commuter benefits</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Healthy on-site lunches, snacks, beverages, &amp; treats</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Regular sponsored professional development opportunities</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Many opt-in culture events across our diverse community</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">And of course… unlimited 3D prints</span></li> </ul> <p><span style="font-weight: 400;">We are an equal opportunity employer and value diversity at our company.&nbsp; We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.&nbsp;</span></p><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p><span style="font-size: 16px;"><strong>Compensation</strong></span></p> <p><span style="font-size: 16px;">We are all owners of Formlabs and direct beneficiaries of our success. We believe that equity is a critical component of compensation at Formlabs, and we want our newest team members to understand the potential value of their equity compensation. Full time employees receive equity, in the form of RSUs. Your financial investment will grow with us in accordance to your impact.</span></p> <p><br><span style="font-size: 16px;">At Formlabs, base pay is one part of our total compensation package and is determined within a range. Your base pay will depend on your skills, qualifications, experience, location and expected impact on the organization.</span></p></div><div class="title">The annual base pay range for this role is:</div><div class="pay-range"><span>$160,000</span><span class="divider">&mdash;</span><span>$210,000 USD</span></div></div></div>