
Trade Marketing Manager - Germany at SharkNinja
Frankfurt am Main, GermanyFull-time25000 - CommercialPosted 10 days ago
About the Role
<div class="content-intro"><p><strong><span data-contrast="auto">About Us</span></strong><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":280}"> </span></p>
<p>SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. <strong>Powered by two trusted, global brands, Shark and Ninja</strong>, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. </p>
<p> </p></div><p><span data-contrast="auto">As we continue to grow, we are looking to recruit a new Trade & Shopper Marketing Manager into our German Team. <strong>Position based in our Frankfurt</strong> offices (3 days a week in the office). </span></p>
<p><span data-contrast="auto">The Trade & Shopper Marketing Manager is responsible for implementing and executing the channel-specific Trade and Shopper Marketing strategy across Germany, with a strong focus on the Shark and Shark Beauty categories. The role drives consumer engagement at retail, strengthens brand presence in-store, and creates impactful shopper experiences across key retail partners including Media-Saturn Group, Buying Groups, and Beauty retailers.</span><span data-ccp-props="{}"> </span></p>
<p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 2">Key Responsibilities</span></span></strong><span data-ccp-props="{"134245418":true,"134245529":true,"335559738":200,"335559739":0}"> </span></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":360,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"singleLevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto"><span data-ccp-parastyle="List Bullet">Implement and execute the channel-specific Trade & Shopper Marketing strategy for Central Europe, ensuring strong alignment with overall brand and commercial </span><span data-ccp-parastyle="List Bullet">objectives</span><span data-ccp-parastyle="List Bullet"> for Shark and Shark Beauty.</span></span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":360,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"singleLevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto"><span data-ccp-parastyle="List Bullet">Develop creative and impactful ATL and BTL campaigns tailored to key retail customers, in close collaboration with Brand Marketing and Sales teams, to drive consumer awareness, shopper engagement, and conversion at the point of sale.</span></span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":360,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"singleLevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto"><span data-ccp-parastyle="List Bullet">Conceptualize and deliver compelling, activation-driven POS solutions for retail partners, including displays, in-store concepts, and shopper communication tools that elevate visibility and reinforce the premium positioning of the Shark product portfolio.</span></span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":360,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"singleLevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto"><span data-ccp-parastyle="List Bullet">Ensure best-in-class in-store presentation of consumer electronics products, fully aligned with international brand guidelines and positioning.</span></span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":360,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"singleLevel"}" data-aria-posinset="5" data-aria-level="1"><span data-contrast="auto"><span data-ccp-parastyle="List Bullet">Plan, manage, and execute trade shows, retailer events, and shopper activation initiatives across Central Europe.</span></span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":360,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"singleLevel"}" data-aria-posinset="6" data-aria-level="1"><span data-contrast="auto"><span data-ccp-parastyle="List Bullet">Develop and </span><span data-ccp-parastyle="List Bullet">maintain</span><span data-ccp-parastyle="List Bullet"> high-quality sales presentations, retail storytelling materials, and promotional assets that support commercial success at retail.</span></span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":360,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"singleLevel"}" data-aria-posinset="7" data-aria-level="1"><span data-contrast="auto"><span data-ccp-parastyle="List Bullet">Establish and </span><span data-ccp-parastyle="List Bullet">monitor</span><span data-ccp-parastyle="List Bullet"> a consistent reporting framework to evaluate campaign effectiveness, retail execution quality, and shopper engagement performance.</span></span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":360,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"singleLevel"}" data-aria-posinset="8" data-aria-level="1"><span data-contrast="auto"><span data-ccp-parastyle="List Bullet">Collaborate closely with Visual Merchandising teams, field force, and external agencies to ensure </span><span data-ccp-parastyle="List Bullet">optimal</span><span data-ccp-parastyle="List Bullet"> retail placement, execution excellence, and strong in-store visibility of the Shark and Shark Beauty portfolio.</span></span><span data-ccp-props="{}"> </span></li>
</ul>
<p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 2">Qualifications & Experience</span></span></strong><span data-ccp-props="{"134245418":true,"134245529":true,"335559738":200,"335559739":0}"> </span></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":360,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"singleLevel"}" data-aria-posinset="9" data-aria-level="1"><span data-contrast="auto"><span data-ccp-parastyle="List Bullet">Bachelor’s degree in Marketing</span><span data-ccp-parastyle="List Bullet">, Business Administration, Communications, or </span><span data-ccp-parastyle="List Bullet">a related</span><span data-ccp-parastyle="List Bullet"> field.</span></span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li style="font-weight: bold;" data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":360,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"singleLevel"}" data-aria-posinset="10" data-aria-level="1"><strong><span data-contrast="auto"><span data-ccp-parastyle="List Bullet">Fluent in German and English (written and spoken).</span></span><span data-ccp-props="{}"> </span></strong></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":360,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"singleLevel"}" data-aria-posinset="11" data-aria-level="1"><span data-contrast="auto"><span data-ccp-parastyle="List Bullet">Minimum</span><span data-ccp-parastyle="List Bullet"> </span><span data-ccp-parastyle="List Bullet">4+ </span><span data-ccp-parastyle="List Bullet">years of professional experience in Trade Marketing, Shopper Marketing, or a comparable commercial marketing role.</span></span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":360,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"singleLevel"}" data-aria-posinset="12" data-aria-level="1"><span data-contrast="auto"><span data-ccp-parastyle="List Bullet">Proven experience in Consumer Electronics and/or FMCG environments is </span><span data-ccp-parastyle="List Bullet">required</span><span data-ccp-parastyle="List Bullet">.</span></span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":360,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"singleLevel"}" data-aria-posinset="13" data-aria-level="1"><span data-contrast="auto"><span data-ccp-parastyle="List Bullet">Strong understanding of retail environments and shopper behavior.</span></span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":360,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"singleLevel"}" data-aria-posinset="14" data-aria-level="1"><span data-contrast="auto"><span data-ccp-parastyle="List Bullet">Creative mindset with the ability to develop innovative and commercially effective activation concepts.</span></span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":360,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"singleLevel"}" data-aria-posinset="15" data-aria-level="1"><span data-contrast="auto"><span data-ccp-parastyle="List Bullet">Excellent presentation and communication skills.</span></span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":360,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"singleLevel"}" data-aria-posinset="16" data-aria-level="1"><span data-contrast="auto"><span data-ccp-parastyle="List Bullet">Ability to thrive in a fast-paced, dynamic, and international organization.</span></span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":360,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"singleLevel"}" data-aria-posinset="17" data-aria-level="1"><span data-contrast="auto"><span data-ccp-parastyle="List Bullet">Strong collaboration skills and understanding of global structures, roles, and cross-functional teamwork.</span></span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":360,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"singleLevel"}" data-aria-posinset="18" data-aria-level="1"><span data-contrast="auto"><span data-ccp-parastyle="List Bullet">Willingness to travel within Central Europe.</span></span><span data-ccp-props="{}"> </span></li>
</ul><div class="content-conclusion"><div>
<p><strong><span data-contrast="auto">Our Culture</span></strong></p>
<p><span data-contrast="auto">At SharkNinja, we don’t just raise the bar—we push past it every single day. </span><strong><span data-contrast="auto">Our Outrageously Extraordinary mindset</span></strong><span data-contrast="auto"> drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.</span></p>
<p><strong><span data-contrast="auto">What We Offer</span></strong></p>
<p><span data-contrast="auto">We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. </span><strong><span data-contrast="auto">We empower your personal and professional growth </span></strong><span data-contrast="auto">with high impact Learning Programs featuring bold voices redefining what’s possible. </span><strong><span data-contrast="auto">When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. </span></strong><span data-contrast="auto">To</span><span data-contrast="auto">gether, we won’t just launch products—</span><strong><span data-contrast="auto">we’ll disrupt entire markets.</span></strong><span data-contrast="auto"> </span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":240}"> </span></p>
<p><span data-contrast="none">At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":240}"> </span></p>
<p><span data-contrast="none">Learn more about us:</span><span data-contrast="none"> </span> <br><a href="https://sharkninja.com/dei"> </a><a href="https://www.instagram.com/sharkninja/"><span data-contrast="none"><span data-ccp-charstyle="Hyperlink">Life At SharkNinja</span></span></a> <br><a href="https://www.youtube.com/playlist?list=PLmRfBxyGu_mKl9SF12lM1NAIx-z07uLNQ"><strong><span data-contrast="none"><span data-ccp-charstyle="Hyperlink">Outrageously Extraordinary</span></span></strong></a><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":120,"335559739":120,"335559740":336}"> </span></p>
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<p data-start="88" data-end="129"><strong data-start="88" data-end="127">SharkNinja Candidate Privacy Notice</strong></p>
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<p data-start="133" data-end="224">For candidates based in <strong data-start="157" data-end="172">all regions</strong>, please refer to this <a href="https://www.sharkninja.com/candidate-privacy-notice.html">Candidate Privacy Notice</a>.</p>
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<p data-start="227" data-end="312">For candidates based in <strong data-start="251" data-end="260">China</strong>, please refer to this <a href="https://www.sharkninja.com/legal/candidate-privacy-notice-china.html">Candidate Privacy Notice</a>.</p>
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<p data-start="315" data-end="402">For candidates based in <strong data-start="339" data-end="350">Vietnam</strong>, please refer to this <a href="https://www.sharkninja.com/legal/candidate-privacy-notice-vietnam.html">Candidate Privacy Notice</a>.</p>
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<p> </p>
<p><span style="font-size: 8pt;"><em>We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at <a href="mailto:[email protected]">[email protected]</a></em></span></p>
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