Manager, Growth Marketing at Syndio

<div class="content-intro"><p>Do you want to empower organizations to build smarter compensation strategies while ensuring fair pay for all employees?</p> <p>Syndio is a Series C technology company leveraging advanced technology and responsible AI to accelerate decision-making, streamline compliance, and democratize insights for consistent, equitable compensation practices at scale. Backed by $83M in investments from Bessemer Venture Partners, Voyager Capital, and Emerson Collective, we are expanding our team and products to help companies align their rewards strategies with their business goals.</p> <p>Our customers are our greatest asset. Syndio partners with many of the world’s most recognized and respected enterprises, helping them implement leading-edge compensation solutions with expert guidance. We analyze pay for over 10 million employees across dozens of countries, ensuring fair, defensible rewards that drive better business outcomes.</p> <p>Join us in our mission to help companies make smarter pay decisions they can trust!</p></div><div class="p-rich_text_section"><strong data-stringify-type="bold">About the role</strong></div> <div class="p-rich_text_section">The Manager, Growth Marketing owns the execution of digital demand generation programs that drive new pipeline and support customer expansion. This role is responsible for the day-to-day operation of paid media, SEO/AEO tactics, and nurture programs — building and running the channels that move prospects and customers through the funnel.</div> <div class="p-rich_text_section"><br>This role works within the Revenue Marketing team. Strategy, account prioritization, and program sequencing are set by the Sr. Director of Revenue Marketing; the Manager, Growth Marketing executes the digital and programmatic programs that bring that strategy to life.<strong data-stringify-type="bold"><br></strong></div> <div class="p-rich_text_section">&nbsp;</div> <div class="p-rich_text_section"><strong data-stringify-type="bold">Why this job is exciting</strong></div> <div class="p-rich_text_section"> <p><em>Digital demand generation</em></p> <ul> <li>Execute paid search, paid social, display/retargeting, and content syndication programs in support of pipeline targets set by Revenue Marketing</li> <li>Implement SEO and AEO tactics in partnership with the SVP of Marketing and Content team</li> <li>Run A/B testing and conversion rate optimization across landing pages, forms, and CTAs</li> <li>Track and report on conversion from lead to qualified pipeline, including MQL-to-SQL rates and channel-level performance</li> </ul> <p><em>Nurture and lifecycle programs</em></p> <ul> <li>Build and manage nurture sequences, lead scoring logic, and lifecycle email programs within the marketing automation platform</li> <li>Support programmatic customer growth through automated adoption sequences, expansion triggers, and engagement programs</li> <li>Partner with CS and Revenue Marketing on lifecycle and expansion program execution</li> </ul> <p><em>Marketing operations collaboration</em></p> <ul> <li>Work with the marketing ops function on Salesforce/HubSpot reporting, attribution, and data hygiene</li> <li>Coordinate on lead management, routing, and lead scoring optimization</li> <li>Serve as a day-to-day point of contact with marketing ops, flagging issues and keeping programs running cleanly</li> </ul> </div> <div class="p-rich_text_section"><strong data-stringify-type="bold">About you</strong></div> <div class="p-rich_text_section"> <ul> <li>4–6 years of experience in demand generation, growth marketing, or digital marketing in B2B SaaS</li> <li>Hands-on experience with CRM and marketing automation platforms (HubSpot preferred)</li> <li>Comfortable owning paid media execution across search, social, and display</li> <li>Familiarity with multi-touch attribution models and pipeline reporting</li> <li>Experience building or maintaining nurture and lifecycle programs</li> <li>Analytical and detail-oriented, with a bias toward action over analysis</li> <li>Experience with intent signal platforms (6sense, Demandbase) is a plus</li> <li>Comfortable operating with some ambiguity and building programs without a lot of pre-existing infrastructure</li> </ul> <p><strong>What success looks like</strong></p> <ul> <li>Paid media campaigns are live, optimized, and tied to clear pipeline targets within 30 days of start</li> <li>AEO tactics are implemented and Syndio appears in top results on ChatGPT, Perplexity, and other AI search tools for target queries</li> <li>Nurture programs are running with measurable conversion rates and clear visibility into where leads qualify or fall out</li> <li>Reporting is clean and attribution is reliable — pipeline reviews are grounded in numbers the team trusts</li> </ul> </div> <div class="p-rich_text_section"><strong data-stringify-type="bold">Why you'll love it here:</strong></div> <ul class="p-rich_text_list p-rich_text_list__bullet" data-stringify-type="unordered-list" data-indent="0" data-border="false" data-border-radius-top-cap="false" data-border-radius-bottom-cap="false"> <li data-stringify-indent="0" data-stringify-border="0">💰 Competitive Compensation. For this role our salary is targeted at $146,000 -$176,000 per year. Final offer amounts are determined by factors such as experience and expertise. We take a geo neutral approach to compensation within the US, meaning that we pay based on job function and level, not location.&nbsp;</li> <li data-stringify-indent="0" data-stringify-border="0">🏆&nbsp; Syndio Equity. So you can share in Syndio’s success.</li> <li data-stringify-indent="0" data-stringify-border="0">🏝&nbsp; Flexible Vacation Policy. We encourage our team to recharge when they need to, plus paid sick &amp; safe time, compassion leave, and voting leave.&nbsp;</li> <li data-stringify-indent="0" data-stringify-border="0"><span class="c-emoji c-emoji__medium c-emoji--inline" data-qa="emoji" data-sk="tooltip_parent"><img style="max-width: 100%;" src="https://a.slack-edge.com/production-standard-emoji-assets/13.0/apple-medium/[email protected]" alt=":hatching_chick:" width="17" data-stringify-type="emoji" data-stringify-emoji=":hatching_chick:"> P</span>aid parental leave</li> <li data-stringify-indent="0" data-stringify-border="0">🩺&nbsp; Medical, Dental, Vision. Syndio pays 90% of employee premiums, and 50% for dependents.</li> <li data-stringify-indent="0" data-stringify-border="0">🏥&nbsp; Life Insurance &amp; Disability. Syndio covers the full premium.</li> <li data-stringify-indent="0" data-stringify-border="0">🏦 401(k). To help you save for your future</li> <li data-stringify-indent="0" data-stringify-border="0">Fully remote model - #LI-Remote&nbsp;</li> </ul> <p><strong>The interview overview</strong></p> <p>Below you'll find an outline of the interview plan for our Manager, Growth Marketing position. Please note that this is what we expect the process to look like; we may ask you for supplemental information or require an additional step before making a final decision.</p> <ul> <li>30 min interview with a member of our Talent Team</li> <li>45 minute zoom interview with the Hiring Manager</li> <li>Three video interviews with several team members - 2.5 hours</li> <li>Final interviews with SVP Marketing - 30 min</li> </ul><div class="content-conclusion"><p><span style="font-weight: 400;">At Syndio, we're building a diverse team that values candor, curiosity, and community. If you share these values and are interested in joining us, we'd love to talk with you even if you don't 100% meet the "about you" listed here. We don't expect anyone to have all the answers, as long as you're willing to learn and grow with us.</span></p> <p>Syndio is an Equal Opportunity Employer. We are building an inclusive and collaborative workplace as we grow, and we welcome team members regardless of gender/identity, sexual orientation, race or cultural background, religion, physical disability and age.&nbsp;</p></div>