Digital Marketing Specialist at GeoStabilization International

<div class="content-intro"><p>GeoStabilization International (GSI), Access Limited, and RoadGuard together form a leading infrastructure solutions platform dedicated to protecting people and strengthening critical infrastructure across North America and New Zealand.&nbsp;</p> <p>GSI is the premier geohazard mitigation firm specializing in emergency slope stabilization, landslide repair, grouting, and micropiles through innovative design-build delivery. Access Limited brings over a century of steep-slope expertise and operates North America’s largest fleet of spider excavators, delivering complex rockfall and geotechnical solutions in the most challenging environments. RoadGuard, founded in 2024, unites industry-leading roadway safety companies providing guardrail, bridge railing, highway signage, fencing, and specialty fabrication services.</p> <p>Across all our businesses, we are driven by innovation, extreme ownership, technical excellence, and a relentless commitment to measurable results that improve safety and infrastructure resilience.&nbsp;</p></div><div class="iCIMS_InfoMsg iCIMS_InfoMsg_Job"> <div class="iCIMS_Expandable_Container"> <div class="iCIMS_Expandable_Text"> <p><span style="font-size: 10pt;">Our content requires translating complex geotechnical concepts for engineers, DOT project managers, and infrastructure owners. Candidates who thrive here are genuinely curious about how things work — and skilled at making technical subject matter compelling and accessible.</span></p> </div> </div> </div> <h2 class="iCIMS_InfoMsg iCIMS_InfoField_Job"><span style="font-size: 10pt;">Essential Responsibilities</span></h2> <div class="iCIMS_InfoMsg iCIMS_InfoMsg_Job"> <div class="iCIMS_Expandable_Container"> <div class="iCIMS_Expandable_Text"> <h1><span style="font-size: 10pt;">Social Media Responsibilities</span></h1> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Develop social media content plans that are consistent with GSI's, Access Limited's, RoadGuard's, and other brands' identities and overall digital marketing strategies.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Create consistent, meaningful content on all social media platforms for all brands, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns — using AI-assisted tools where appropriate to accelerate content production.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Prepare content for engineers to share/repost company updates on their personal social media accounts.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Communicate with social media followers, including responding to queries in a timely manner.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Stay up-to-date with emerging social media platforms, trends, and AI capabilities to identify new opportunities.</span></li> </ul> <h1><span style="font-size: 10pt;">Email Marketing Responsibilities</span></h1> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Conceptualize marketing campaigns that speak directly to the pain points of existing and prospective clientele — including DOTs, general contractors, engineers, and infrastructure asset owners.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Create well-written copy that is free from mistakes, utilizing AI writing tools to improve efficiency without sacrificing brand voice or quality.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Distribute emails through the use of automation software.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Monitor and report on the performance of each campaign.</span></li> </ul> <h1><span style="font-size: 10pt;">Collaboration and Reporting</span></h1> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Collaborate with the marketing team to align digital content strategies with broader marketing goals and campaigns.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Coordinate with graphic designers, copywriters, Product Development Engineers (PDEs), and other stakeholders to ensure timely and accurate content delivery.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Generate regular reports on key metrics, such as email performance, social media engagement, and resulting website traffic.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Provide insights and recommendations based on data analysis to optimize digital content strategies.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Support broader marketing initiatives as needed, including campaign development, content production for multiple brands, and marketing operations.</span></li> </ul> </div> </div> </div> <div class="iCIMS_InfoMsg iCIMS_InfoMsg_Job"> <div class="iCIMS_Expandable_Container"> <div class="iCIMS_Expandable_Text"> <h1><span style="font-size: 10pt;">Basic Qualifications</span></h1> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Excellent written and verbal communication skills and must have a proficient understanding of email marketing and social media management and strategy.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Outstanding copywriting and copyediting abilities with a keen eye for detail, including the ability to review and refine AI-generated content.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Demonstrated ability to learn and accurately represent highly technical subject matter; experience in construction, engineering, infrastructure, or industrial industries strongly preferred.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Multi-tasking and time-management skills, with the ability to prioritize tasks.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Creative mindset and ability to think outside the box to develop engaging content.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Analytical skills to measure campaign performance and derive actionable insights.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Ability to work in a fast-paced environment and meet tight deadlines.</span></li> </ul> <h1><span style="font-size: 10pt;">Preferred Qualifications</span></h1> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Bachelor's degree in marketing, advertising, communications, business, journalism, or a related field.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Proven experience in email marketing, social media management, and content creation.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Proficient in email marketing automation tools and social media management platforms.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Comfortable utilizing a variety of digital marketing software to report on analytics, as well as utilizing AI tools to produce and optimize content more efficiently.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Experience with AI content generation platforms (e.g., ChatGPT, Claude, Jasper, or similar) is a plus.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Certifications in Marketing Automation &amp; Social Media Management Tools.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Familiarity with B2B marketing to technical or professional audiences (engineering, construction, infrastructure, or adjacent industries).</span></li> </ul> </div> </div> </div> <p>&nbsp;</p><div class="content-pay-transparency"><div class="pay-input"><div class="title">US pay range for this role. </div><div class="pay-range"><span>$66,000</span><span class="divider">&mdash;</span><span>$89,000 USD</span></div></div></div><div class="content-conclusion"><p><em>Soil Nail Holdings and its subsidiaries are equal opportunity employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.</em></p></div>