Product Marketing Director, US at OKX

<h2 class="heading-2 ace-line old-record-id-doxusq6FPsxNi5OMEKoPsNuaWJf"><strong>Who We Are</strong></h2> <div class="ace-line ace-line old-record-id-doxusPlWZChQ7KJz59fNrIKfDTh"> <div data-page-id="Kpucdjv7JoAcSZxSf7PuRl5Yscb" data-lark-html-role="root" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-Cfb8dvi9voxFkWxhNcmuJX50sZb"> <div data-page-id="Kpucdjv7JoAcSZxSf7PuRl5Yscb" data-lark-html-role="root" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-doxusxfrenHjJKtgnorBrzgGFPb">At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: <em>We Before Me</em>, <em>Do the Right Thing</em>, and <em>Get Things Done</em>. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.</div> </div> </div> </div> </div> <div class="ace-line ace-line old-record-id-doxuskkOgCz4RVAddFUkT1nNGIe"> <div data-page-id="OxLDd3iTkouYNXx5DrfuAXbSsYf" data-lark-html-role="root" data-docx-has-block-data="false">&nbsp;</div> </div> <div class="ace-line ace-line old-record-id-doxuslXw5pPNPqEpYlaInjN8C1d"> <div data-page-id="B8HvdXObZoPFClx471GuZgWJsNe" data-lark-html-role="root" data-docx-has-block-data="false"> <h2 class="heading-2 ace-line old-record-id-doxusqprvpPR2Z6DlgTx46IMUKf"><strong>About the Opportunity</strong></h2> <div class="ace-line ace-line old-record-id-doxust5vpSsDGCei6MkJ4oYJ23g">Imagine being at the forefront of the future of crypto, enabling individuals to seamlessly enter the crypto economy. As a marketing leader, you'll have the opportunity to craft the narrative, value proposition, and go-to-market strategy for trading products and tools at a world-leading crypto exchange. It's an exciting time to be in the industry, and your work will play a role in driving the growth and adoption of decentralized technology.</div> <div class="ace-line ace-line old-record-id-doxusKYYdrVnJbLWRYqk7IClY9f">&nbsp;</div> <div class="ace-line ace-line old-record-id-doxusbDIqN3HwCy0tdyUdqw1ilc"><strong>About the team:</strong></div> <div class="ace-line ace-line old-record-id-HYERdr6RWoC8scxoW9BuTMxOstg">The Product Marketing Director, US for the Americas will play a critical role in shaping OKX’s go-to-market strategy across North and South America, driving community-led expansion and ensuring our CeFi and Web3 product narratives resonate with users in these key regions.</div> <div class="ace-line ace-line old-record-id-Lf93dwvJ5oVpdPxX2lFuKfl7sUe">This role requires a deep understanding of the US and LATAM crypto landscapes, strong expertise in regional growth marketing, and the ability to work closely with local General Managers (GMs), product teams, and global marketing stakeholders. You will act as the voice of the customer in the region—both externally, to create awareness and adoption, and internally, to inform product and marketing strategies based on local market insights.</div> <div class="ace-line ace-line old-record-id-doxus7wESgE1o9byLMDMdu7b8Dg">&nbsp;</div> <h2 class="heading-2 ace-line old-record-id-doxus1eFNNG5kxjNVpGwNo1ERAg"><strong>What You’ll Be Doing</strong></h2> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-NC5WdAQSQohdjWxz9w3uQQo7sgh" data-list="bullet"> <div>Develop frameworks and execute a comprehensive product marketing strategy for the Americas (US &amp; LATAM), aligning with OKX’s global vision while adapting to regional market dynamics, regulatory requirements, and user needs across CeFi and Web3 trading products.</div> </li> <li class="ace-line ace-line old-record-id-ToSMdv2IHor3YtxsFUyuAPN6syc" data-list="bullet"> <div>Drive growth in community engagement and product adoption by fostering relationships with crypto-native communities, influencers, and industry stakeholders across the region.</div> </li> <li class="ace-line ace-line old-record-id-H3PfdgmB1ohb47x3t2vuKIp1s9B" data-list="bullet"> <div>Coordinate and expand global community programs in the Americas, including hosting events, meetups, and hackathons that bring together high-value crypto-native users, developers, and thought leaders.</div> </li> <li class="ace-line ace-line old-record-id-FBZwduQupoWgwtx49HHurqZJsng" data-list="bullet"> <div>Establish a strong brand presence across crypto industry events, media, and social platforms in the US and LATAM, amplifying OKX’s visibility and market position.</div> </li> <li class="ace-line ace-line old-record-id-Mhild43nCoEBfHx7fC2uTIsSsOE" data-list="bullet"> <div>Work closely with local General Managers (GMs) and market teams to adapt global product messaging to regional nuances, ensuring clarity and relevance across different markets.</div> </li> <li class="ace-line ace-line old-record-id-PIqUdMTAJoIqq7xvX8KuMvMRseg" data-list="bullet"> <div>Develop region-specific narratives that align with user needs, trading behaviors, and market trends while reinforcing OKX’s leadership in CeFi, Web3, and trading products.</div> </li> <li class="ace-line ace-line old-record-id-KxrjdmeNko0sgGxUmStuuSnRsCo" data-list="bullet"> <div>Act as the voice of the US and LATAM customer, gathering and analyzing market insights to inform both product development and marketing strategies.</div> </li> <li class="ace-line ace-line old-record-id-DBnpdE4IdoshTtxAvWEujOPwseg" data-list="bullet"> <div>Establish a structured feedback loop between American users and global product teams, ensuring that customer pain points, preferences, and opportunities are continuously addressed.</div> </li> </ul> <div class="ace-line ace-line old-record-id-doxusS3EGtffRX8ycj7W0wkLkig">&nbsp;</div> <h2 class="heading-2 ace-line old-record-id-doxus3zVs1E0eX2jEp5oloNLDLf"><strong>What We Look For In You</strong></h2> <div class="ace-line ace-line old-record-id-doxusOpyFSaJ7PDBoxDJMirdxrg"><strong>At least 10 years of product marketing experience</strong>, with a significant portion in consumer tech, fintech, or the crypto industry. Direct trading experience in crypto markets is highly desirable.</div> <div class="ace-line ace-line old-record-id-doxusiRLey15xg2oyjZXlyM0XSh"><strong>Leadership:</strong> Proven leadership experience with the capacity to drive marketing initiatives in a fast-paced, innovative environment.</div> <div class="ace-line ace-line old-record-id-doxus9TqRHD4n3VuhDa0FqpF9Qb"><strong>Financial Markets Knowledge:</strong> In-depth understanding of financial markets, trading principles, and investment strategies, including familiarity with various financial instruments such as stocks, bonds, cryptocurrencies, forex, commodities, and derivatives.</div> <div class="ace-line ace-line old-record-id-doxus65NvnNp77JFqGHjPzhEoie"><strong>Digital Marketing Expertise:</strong> Strong grasp of digital marketing, especially as it pertains to fintech and crypto, including conversion optimization, content marketing, and social media strategies.</div> <div class="ace-line ace-line old-record-id-doxusPWBcU1n3gr6CpPL8YxEdGf"><strong>Community Building &amp; Engagement:</strong> Extensive experience in <strong>building and scaling crypto-native communities</strong>, leveraging influencer networks, organizing events, and creating ambassador programs to drive organic product adoption.</div> <div class="ace-line ace-line old-record-id-doxusohEwOMzZLIh9TZ1SuMTsXg"><strong>Communication and Influence:</strong> Outstanding communication skills, with the ability to influence strategy and articulate complex products to a diverse audience.</div> <div class="ace-line ace-line old-record-id-doxuskkOgCz4RVAddFUkT1nNGIe"><strong>Market Analysis:</strong> Demonstrated proficiency in conducting market research, competitive analysis, and trend forecasting in the digital asset space.</div> <div class="ace-line ace-line old-record-id-doxusLB8VsJoseW796t0Zu5DRUb">&nbsp;</div> <h2 class="heading-2 ace-line old-record-id-doxusvMliZMP3pQOXunLRLYRimf"><strong>Perks &amp; Benefits</strong></h2> <div class="ace-line ace-line old-record-id-doxusraYTgvduiDjmpv11OBtdpf">Competitive total compensation package</div> <div class="ace-line ace-line old-record-id-doxusSkyB3BjHTf3EqTHYiX6ZTb">L&amp;D programs and Education subsidy for employees' growth and development</div> <div class="ace-line ace-line old-record-id-doxusr1rytyLrChi0YeLWvEPozc">Various team building programs and company events</div> <div class="ace-line ace-line old-record-id-doxusfcxh5YC6DLb1Q02EvPrEKb">Wellness and meal allowances</div> <div class="ace-line ace-line old-record-id-doxus4x0RyvAfdTzP89OH0i99je">Comprehensive healthcare schemes for employees and dependants</div> <div class="ace-line ace-line old-record-id-doxuslXw5pPNPqEpYlaInjN8C1d">More that we love to tell you along the process!</div> </div> <br> <h3 class="heading-3 ace-line old-record-id-Xfu6dMaUkoTGqGx6arYu3QhKsZe"><strong>OKX Statement:</strong></h3> <div class="ace-line ace-line old-record-id-BDVHdvrnCoy11xx8RoVuyc2As3g">The salary range for this position is $200,355.00 to $300,533.00 based in California. The salary offered depends on a variety of factors, including job-related knowledge, skills, experience, and market location. In addition to the salary, a performance bonus and long-term incentives may be provided as part of the compensation package, as well as a full range of medical, financial, and/or other benefits, dependent on the position offered. Applicants should apply via Okcoin and OKX internal or external careers site.</div> <div class="ace-line ace-line old-record-id-ZfHydXbNIo2qmdxmQCru8ZDksBd">&nbsp;</div> <div class="ace-line ace-line old-record-id-BWwndhjsUozjW6xZoNxuILk6s9e">OKX is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, and non-job related physical or mental disability, or protected veteran status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.</div> </div><div class="content-conclusion"><div data-lark-html-role="root"><span class="text-only" data-eleid="18"><span class="text-only"><span class="text-only" data-eleid="6">Notice:<br></span></span></span> <div data-lark-html-role="root"><span class="text-only" data-eleid="26"><span class="text-only">All official </span><span class="text-only text-with-abbreviation text-with-abbreviation-bottomline">OKX</span><span class="text-only"> vacancies are published on this website.</span></span> <span class="text-only" data-eleid="28"><span class="text-only">While roles may appear on selected third-party platforms from time to time, information on other sites may be inaccurate or outdated. </span></span><strong><span class="text-only" data-eleid="29"><span class="text-only">If in doubt, please apply directly through our official careers website.</span></span></strong></div> </div> <div data-lark-html-role="root"><span class="text-only" data-eleid="18"><span class="text-only">Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to&nbsp;</span><span class="text-only text-with-abbreviation text-with-abbreviation-bottomline">OKX</span><span class="text-only">'s </span></span><a class="link rich-text-anchor __anchor-intercept-flag__ text-content-link" href="https://www.okx.com/en-eu/help/okx-candidate-privacy-notice" target="_blank" data-eleid="19" data-lark-is-custom="true" data-lark-link="true">Candidate Privacy Notice</a><span class="text-only" data-eleid="20"><span class="text-only">.</span></span></div></div>