Senior Media Manager (Paid Search) at Marketwake

<h2><strong>Senior Media Manager (</strong><strong>Paid Search)</strong></h2> <p><strong>Position Overview:</strong><strong><br></strong>Marketwake is seeking a <strong>Senior Media Manager (Paid Search)</strong> to lead the day-to-day management and optimization of Paid Media Search Engine campaigns. This client-facing role is ideal for someone who is deeply analytical, thrives on platform performance, and is excited to build and scale effective Paid Search strategies across multiple client accounts.</p> <p>The ideal candidate has hands-on experience in <strong>Google Ads, Microsoft Ads</strong>, and other Search platforms. You’ll manage budgets, optimize campaign structure, and deliver results through strategic testing and ongoing iteration. While senior in skillset, this is a <strong>highly executional role</strong> — you'll be hands-on with platform work and expected to own performance outcomes.</p> <p>This position reports to the Media Director and collaborates closely with Account Management, Creative, and Analytics teams to drive strong ROI through Paid Search.</p> <h3><strong>Responsibilities</strong></h3> <h4><strong>Campaign Management &amp; Optimization</strong></h4> <ul> <li>Manage end-to-end Paid Search campaigns across <strong>Google Ads, Microsoft Ads</strong>, and other relevant platforms<br><br></li> <li>Oversee daily execution, including bid strategies, keyword targeting, ad copy testing, and audience segmentation<br><br></li> <li>Monitor pacing and performance across multiple accounts, adjusting strategy to meet KPIs (CPA, ROAS, CTR, conversion rate)<br><br></li> <li>Build campaign structures with a strong focus on data cleanliness and strategic segmentation<br><br></li> </ul> <h4><strong>Strategy &amp; Planning</strong></h4> <ul> <li>Develop Paid Search media plans and forecasts aligned with client goals and funnel stages<br><br></li> <li>Analyze campaign performance to uncover trends and provide actionable insights<br><br></li> <li>Recommend testing strategies to scale performance and improve ROI<br><br></li> </ul> <h4><strong>Collaboration &amp; Reporting</strong></h4> <ul> <li>Partner with Account Managers to align campaign strategies with broader marketing objectives<br><br></li> <li>Collaborate with creative and analytics teams to optimize landing pages, copy, and funnel experience<br><br></li> <li>Deliver monthly and quarterly reports, providing clear strategic insights and optimizations<br><br></li> </ul> <h4><strong>Continuous Learning &amp; Improvement</strong></h4> <ul> <li>Stay current on Search Engine platform changes, best practices, and emerging features (e.g., Performance Max, RSA improvements)<br><br></li> <li>Identify and recommend process improvements to increase efficiency or performance tracking accuracy<br><br></li> <li>Participate in beta programs and testing initiatives where applicable<br><br></li> </ul> <h3><strong>Attributes</strong></h3> <ul> <li>Detail-oriented and highly analytical<br><br></li> <li>Comfortable managing multiple accounts and budgets simultaneously<br><br></li> <li>Strong communicator who can break down data into actionable insights<br><br></li> <li>Thrives in a fast-paced agency environment<br><br></li> <li>Naturally curious and proactive about testing and optimization<br><br></li> <li>Self-sufficient and takes full ownership of campaign outcomes<br><br></li> </ul> <h3><strong>Skills</strong></h3> <ul> <li>Advanced experience with <strong>Google Ads</strong> (Search, Performance Max, Shopping, YouTube)<br><br></li> <li>Strong proficiency in <strong>Microsoft Ads</strong> and other Search Engine platforms<br><br></li> <li>Experience with <strong>Google Analytics 4</strong>, <strong>Looker Studio</strong>, and <strong>Google Tag Manager</strong><strong><br><br></strong></li> <li>Skilled in keyword strategy, negative keyword lists, audience targeting, and ad extensions<br><br></li> <li>Strong working knowledge of A/B testing, conversion tracking, and bid strategy optimization<br><br></li> <li>Advanced Excel/Google Sheets skills for performance analysis and budget planning<br><br></li> </ul> <h3><strong>Qualifications</strong></h3> <ul> <li>3–5 years of hands-on Paid Search experience, preferably in an agency or multi-client environment<br><br></li> <li>Deep understanding of performance-driven Paid Search strategies<br><br></li> <li>Experience managing monthly budgets of $10K+ across multiple client accounts<br><br></li> <li>Google Ads Certification strongly preferred<br><br></li> <li>Bachelor’s degree in Marketing, Advertising, Communications, or related field (preferred but not required)</li> </ul>