Media Manager (Paid Search) at Marketwake

<h2>Paid Search Media Manager</h2> <h3>Position Overview:&nbsp;</h3> <p>Marketwake is on a growth trajectory and is seeking a dynamic Paid Search Media Manager to join our Paid Media team. This role will focus on advancing our Paid Search initiatives while fostering cross-channel collaboration across our comprehensive Media department. The ideal candidate will possess the skills to assist with day-to-day campaign management, unearth valuable insights from client reporting, and develop strategic media recommendations to grow and scale our client’s media performance. This role necessitates a seasoned critical thinker and problem-solver who can swiftly adapt and display a proactive, goal-centric approach to work.</p> <p>Joining the Marketwake Paid Media team means that you'll be at the forefront of shaping innovative media strategies that elevate clients' media performance. You'll have the opportunity to work in a dynamic and creative environment, collaborating with talented marketers to drive impactful growth for both Marketwake and our clients.&nbsp;</p> <h3>Responsibilities:&nbsp;</h3> <p>- Strategically manage Paid Search campaigns across platforms such as Google Ads, Microsoft (Bing) Ads, and emerging search networks across a portfolio of diverse businesses</p> <p>- Conduct keyword research, audience segmentation, and competitive analysis to inform campaign strategies.</p> <p>- Monitor, analyze, and optimize campaign performance to meet and exceed KPIs, such as CPC, CTR, ROAS, and CPA.</p> <p>- Leverage tools like Google Analytics, Google Tag Manager, SEMrush, SpyFu, and Looker Studio to track performance and identify growth opportunities.</p> <p>- Develop and refine bid strategies, budget allocations, and A/B testing plans for continuous improvement.</p> <p>- Collaborate with the Paid Media and Account Management teams to plan forthcoming media campaigns, laying the groundwork for impactful and high-performing campaigns</p> <p>- Coordinate and lead third-party/vendor discussions to deliberate ongoing account enhancements and strategic launches</p> <p>- Uphold project punctuality and deliver excellent work through cross-functional internal collaboration&nbsp;</p> <p>- Continually explore cutting-edge tools, technologies, and media beta opportunities</p> <p>&nbsp;</p> <h3>Attributes:</h3> <p>- Proactive and driven self-starter</p> <p>- Consistently pursues excellence through growth and development initiatives</p> <p>- Effective problem solver with the ability to navigate complexities</p> <p>- Active listener attuned to clients' needs&nbsp;</p> <p>- Demonstrates agility in mastering new ad channels, ad software, and technical concepts</p> <p>- Gritty, tenacious, and motivated by a fast-paced, ever-evolving work environment</p> <p>- Relationship-oriented with a track record of achieving results</p> <p>- Eager and enthusiastic to learn and adapt</p> <p>- Embraces challenges with a positive demeanor</p> <p>- Approaches professional day-to-day with a healthy sense of humor</p> <p>&nbsp;</p> <h3>Skills:&nbsp;</h3> <p>- Advanced understanding of Google Sheets and Microsoft Excel for data analysis and reporting to identify strategic trends and opportunities&nbsp;</p> <p>- Hands-on experience with Google Analytics, Google Tag Manager, and Looker Studio (or similar analytics platforms)</p> <p>- High-level knowledge of Google Ads, including campaign creation, optimization, and reporting</p> <p>- Organized and detail-oriented&nbsp;</p> <p>- Exceptional communication skills, both written and verbal</p> <p>- Strong team player and embraces collaborative teamwork</p> <p>- Strong presentation skills, facilitating effective communication of media insights and recommendations</p> <p>&nbsp;</p> <h3>&nbsp;&nbsp;Qualifications:</h3> <ul> <li>2+ years of hands-on Paid Search management experience, preferably in an agency setting</li> <li>Bachelor’s degree in Marketing, Advertising, Communications, or a related field is preferred but not mandatory</li> <li>Google Ads Certification (Search, Display, or Analytics) is a plus</li> </ul>