CRM Marketing Analyst, Lead Generation at CookUnity

<div class="content-intro"><h3>About CookUnity:</h3> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);">Food has lost its soul to modern convenience. And with it, it has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 50 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul.</span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);">Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: <strong data-stringify-type="bold">empower Chefs to nourish the world.</strong></span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);">If that mission has you hungry in more ways than one, you’ve found the right job posting.</span></p></div><h2><span style="font-family: helvetica, arial, sans-serif;">About the Team:</span></h2> <p><span style="font-family: helvetica, arial, sans-serif;">This is a unique opportunity to join a collaborative, growing CRM team that has real impact on business performance. You will be working alongside our CRM team, comprised of Director of CRM, Lifecycle Marketing Manager, Lifecycle Marketing Lead and other CRM Coordinators. You will report directly to the Director of CRM. <strong>We are DO’ers! Every member of the CRM team embodies a strong bias toward action.</strong></span></p> <h2><span style="font-family: helvetica, arial, sans-serif;">The role:</span></h2> <p><span style="font-family: helvetica, arial, sans-serif;">The CRM Associate will help support the CRM team to plan, implement, schedule, and execute timely email, SMS, push notification, and in app messages to our <strong>Lead (non-purchasing segment)</strong> while collaborating with the CRM team on communication strategies, accurate execution of campaigns, and follow-up analysis.</span></p> <h3><span style="font-family: helvetica, arial, sans-serif;"><strong>Responsibilities:</strong></span></h3> <ul> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Own implementation of emails, SMS, push notifications (both ad hoc and automated), and building of customer segments in our CRM platform (Braze) for Lead Gen efforts</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Maintain the CRM marketing calendar and Roadmap.</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Support upkeep of weekly performance reporting</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Assist in cross-functional communication between the CRM team and internal stakeholders/dependencies, including but not limited to:</span> <ul> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">writing briefs for emails, push notifications, SMS, in app messages</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">collaboration with data/analytics team to classify/categorize campaigns for lifecycle dashboards/reports</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">coordinating copy and design work to ensure deadlines are met</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">collaborating with other internal teams to help support their initiatives</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">facilitate internal sign-off of communications from internal stakeholders</span></li> </ul> </li> </ul> <hr> <h3><span style="font-family: helvetica, arial, sans-serif;"><strong>Minimum Requirements:</strong></span></h3> <ul> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">1-2+ years of working experience in D2C email marketing</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Experience with building and deploying emails from scratch</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Experience working cross-functionality with creative partners (designers &amp; copywriters)</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Experience operating a CRM platform (i.e braze, iterable, klaviyo, <a href="http://customer.io">customer.io</a> etc.)</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Very strong written and verbal skills in English</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Attention to detail, good communication skills and an ability to juggle multiple tasks on often short deadlines</span></li> </ul> <h3><span style="font-family: helvetica, arial, sans-serif;"><strong>Preferred requirements:</strong></span></h3> <ul> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Experience with <a href="https://www.braze.com/">Braze</a> platform</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Experience with SMS marketing in a D2C environment</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">General understanding of HTML</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">General understanding of personalization in CRM</span></li> </ul> <hr> <h2><span style="font-family: helvetica, arial, sans-serif;">Benefits</span></h2> <p><span style="font-family: helvetica, arial, sans-serif;">💸 Get paid in USD</span></p> <p><span style="font-family: helvetica, arial, sans-serif;">🗺&nbsp;Work remotely: design the life that you want</span></p> <p><span style="font-family: helvetica, arial, sans-serif;">⛱&nbsp;Enjoy 15 days of vacation each year from the start date</span></p> <p><span style="font-family: helvetica, arial, sans-serif;">🎄&nbsp;16 fully paid Argentinean holidays</span></p> <p><span style="font-family: helvetica, arial, sans-serif;">🩺&nbsp;Healthcare Benefit: Monthly stipend to use in your preferred healthcare provider</span></p> <p><span style="font-family: helvetica, arial, sans-serif;">🗓️&nbsp;5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical</span></p> <p><span style="font-family: helvetica, arial, sans-serif;">🐣&nbsp;Paid Family leave</span></p> <p><span style="font-family: helvetica, arial, sans-serif;">🕯&nbsp;Compassionate Leave: 3-5 days each time the need arises</span></p> <p><span style="font-family: helvetica, arial, sans-serif;">🧘🏽‍♀️ Customize the benefits that suit your needs! Access a range of perks tailored to you, including learning opportunities, wellness memberships, delivery apps, and more through our comprehensive benefit platform</span></p> <p><span style="font-family: helvetica, arial, sans-serif;">🧑‍🏫&nbsp;Personalized English coach</span></p> <hr> <p><span style="font-family: helvetica, arial, sans-serif;"><em>CookUnity is an Equal Opportunity Employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability.</em></span></p> <p>&nbsp;</p><div class="content-conclusion"><p><span style="font-size: 10pt;">If you’re interested in this role, please submit your application, and if we think you might be a fit, we'll get in touch with you.&nbsp;<strong>Thank you for your time!</strong></span></p> <p>&nbsp;</p> <p><em><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><strong>CookUnity is an Equal Opportunity Employer</strong>. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability.</span></em></p> <p class="p-rich_text_section"><em><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><strong>A quick note for all candidates</strong></span></em><br><em><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">We’ve recently seen an increase in recruitment scams across the industry, and we want to make sure you (and your data)&nbsp;<strong data-stringify-type="bold">stay safe while applying to CookUnity.</strong>&nbsp;We also want you to know that we take this seriously — sometimes, as part of our process, we may ask for a brief&nbsp;<strong data-stringify-type="bold">“proof of humanity”</strong> to confirm that we’re connecting with a real person, not an impersonator. </span></em><em><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Here are a few tips to help you protect yourself and know what to expect from us:</span></em></p> <ul class="p-rich_text_list p-rich_text_list__bullet p-rich_text_list--nested" data-stringify-type="unordered-list" data-list-tree="true" data-indent="0" data-border="0"> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt; font-style: italic;" data-stringify-indent="0" data-stringify-border="0"><em><span style="font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif;"><strong data-stringify-type="bold">Apply only through our official channels. </strong></span><span style="font-family: helvetica, arial, sans-serif;">All open roles are listed on our official careers page:&nbsp;<a class="c-link" href="http://careers.cookunity.com/" target="_blank" data-stringify-link="http://careers.cookunity.com" data-sk="tooltip_parent">careers.cookunity.com</a></span></span></em></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt; font-style: italic;" data-stringify-indent="0" data-stringify-border="0"><em><span style="font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif;"><strong data-stringify-type="bold">Our recruiters are real people — and easy to verify. </strong></span><span style="font-family: helvetica, arial, sans-serif;">You can always find them on LinkedIn with verified profiles. If you’re unsure, feel free to reach out to us on our official&nbsp;<a class="c-link" href="https://www.linkedin.com/company/cookunity/" target="_blank" data-stringify-link="https://www.linkedin.com/company/cookunity/" data-sk="tooltip_parent">LinkedIn Company Page</a>.</span></span></em></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt; font-style: italic;" data-stringify-indent="0" data-stringify-border="0"><em><span style="font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif;"><strong data-stringify-type="bold">We only communicate through official CookUnity channels. </strong></span><span style="font-family: helvetica, arial, sans-serif;">That means emails ending in&nbsp;<code class="c-mrkdwn__code" data-stringify-type="code">@cookunity.com</code>&nbsp;and interviews held through official company platforms (Google Meet or Zoom) — never WhatsApp, Telegram, or SMS.</span></span></em></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt; font-style: italic;" data-stringify-indent="0" data-stringify-border="0"><em><span style="font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif;"><strong data-stringify-type="bold">We’ll never ask for payment or personal financial details. </strong></span><span style="font-family: helvetica, arial, sans-serif;">If anyone does, please don’t share any information and let us know right away.</span></span></em></li> </ul> <p class="p-rich_text_section"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><em>If something ever feels off or you’re unsure about a message, we’d much rather you double-check with us. You can always contact us directly through any of our social media channels. We appreciate your interest in joining CookUnity — and <strong>we care about keeping your experience (and safety) as genuine as possible.</strong></em></span></p></div>