Bilingual Digital Marketing Manager(Mandarin, English) at Chowbus

<p>Chowbus is a leading AI-powered restaurant technology SaaS platform with deep roots in the North American market.&nbsp;We support thousands of restaurants of every size across the U.S. and Canada, with technology solutions spanning&nbsp;POS, AI, and digital tools that help restaurants run more efficiently and grow their business. We compete with&nbsp;companies like Toast, Square, Clover, and Menusifu. Our Marketing team plays a direct role in that growth.</p> <p>We are looking for a Digital Marketing Manager to own Chowbus's digital presence end to end: organic search, our&nbsp;website, marketing analytics, and paid search. You'll turn data into decisions and help restaurant owners find Chowbus&nbsp;and book a demo. You'll work closely with fellow Marketing team members, Sales colleagues, and Product specialists&nbsp;to keep our digital funnel consistent from first click to conversion.</p> <div class="flex max-w-full flex-col gap-4 grow"> <div class="min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1" data-message-author-role="assistant" data-message-id="cf68df12-19f3-49c4-8006-7ebe838e774a" data-message-model-slug="gpt-5-6" data-turn-start-message="true"> <div class="flex w-full flex-col gap-1 empty:hidden"> <div class="markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling"> <p class="PDq2pG_selectionAnchorContainer" data-start="0" data-end="61" data-is-last-node="" data-is-only-node="">This is a<strong> </strong>remote role.</p> </div> </div> </div> </div> <h2><strong>What You'll Focus On</strong></h2> <p><strong>SEO &amp; Organic Growth</strong></p> <ul> <li>Own Chowbus's SEO roadmap, including keyword strategy, technical SEO audits, site structure, and page speed/Core Web Vitals improvements.</li> <li>Run competitive SEO analysis against Toast, Square, Clover, and Menusifu to find content and ranking opportunities.</li> <li>Partner with the content team to brief, optimize, and publish SEO-driven blog posts, landing pages, and city- or cuisine-specific pages.</li> <li>Monitor rankings, organic traffic, and backlink profile using tools like Google Search Console, SEMrush, or Ahrefs, and report on progress monthly.</li> </ul> <p><strong>Website &amp; CMS Management</strong></p> <ul> <li>Own day-to-day management of Chowbus's website CMS, including page builds, edits, navigation, and content governance.</li> <li>Launch and maintain landing pages for campaigns, product launches, and events, working with design and demand generation partners.</li> <li>Run A/B tests on key pages (homepage, demo request forms, pricing) to improve conversion rates.</li> <li>Maintain site performance, uptime, and technical hygiene, partnering with engineering as needed.</li> </ul> <p><strong>Marketing Analytics &amp; Reporting</strong></p> <ul> <li>Build and maintain dashboards in GA4, Tableau, or similar tools to track website traffic, campaign performance, and lead-to-demo conversion.</li> <li>Define and track the digital marketing funnel from first touch to booked demo, in partnership with Sales and RevOps.</li> <li>Deliver monthly and quarterly performance reports with clear takeaways and recommendations for marketing leadership.</li> <li>Work with RevOps and Sales to keep lead data clean and consistent across the website, CRM, and marketing automation platform.</li> </ul> <p><br><strong>Paid Search (Google Ads / PPC)</strong></p> <ul> <li>Plan, launch, and manage Google Ads campaigns (Search, Display, Performance Max) to drive qualified demo requests.</li> <li>Own the paid search budget, bidding strategy, and keyword lists. Optimize continuously for cost per lead and ROAS.</li> <li>Write and test ad copy, landing pages, and offers to improve click-through and conversion rates.</li> <li>Partner with the Marketing Campaigns Manager so paid search complements paid social and ABM efforts.</li> </ul> <h2><strong>What You Bring</strong></h2> <ul> <li>6+ years of experience in digital marketing, with hands-on ownership of SEO, website/CMS, analytics, and paid search (Google Ads).</li> <li>Proven experience improving organic search rankings and traffic using tools like Google Search Console, SEMrush, or Ahrefs.</li> <li>Hands-on experience managing a CMS (WordPress, Webflow, or similar), including landing page builds and site edits.</li> <li>Strong experience with Google Analytics (GA4) and building reporting dashboards (Looker or similar).</li> <li>Experience managing a paid search budget and reporting on ROAS and cost per lead.</li> <li>Excellent written and verbal communication skills in English.</li> <li>Professional or fluent proficiency in Mandarin Chinese. Most of our team and many of our restaurant&nbsp;partners communicate in Mandarin, so this skill helps you collaborate effectively and understand our customers.</li> <li>Bachelor's degree in Marketing, Communications, or a related field, or equivalent work experience.</li> </ul> <p><strong>Preferred Qualifications</strong></p> <ul> <li>Experience in restaurant technology, POS, payments, fintech, or another B2B SaaS company.</li> <li>Experience at a high-growth startup or scale-up.</li> <li>Familiarity with HubSpot, Salesforce, or a similar CRM/marketing automation platform.</li> <li>Basic HTML/CSS knowledge for CMS edits.</li> </ul> <h2><strong>What We Offer</strong></h2> <ul> <li>Competitive compensation package</li> <li>Medical, dental, and vision insurance</li> <li>401(k)</li> <li>100% employer-paid Short-Term Disability (STD)</li> <li>100% employer-paid Life Insurance</li> <li>100% employer-paid AD&amp;D Insurance</li> <li>Company holidays</li> <li>Birthday off</li> <li>Paid Parental Leave</li> <li>Flexible Paid Time Off (PTO)</li> <li>Employee Assistance Program (EAP)</li> </ul> <p><strong>The salary for this role is $80,000–$130,000, depending on experience.&nbsp; This role may also be eligible for a performance bonus.</strong></p>