Marketing Producer/Senior UA at Appodeal

<div class="content-intro"><p><strong>Appodeal</strong> is a dynamic US-based product company with a truly global presence.</p> <p>We have offices in <strong>Warsaw, Barcelona and Parkland (FL), </strong>along with remote team members located around the world.</p> <p>Our company thrives on diversity, collaboration, and innovation, making us a leader in the mobile app monetization space.</p> <p><strong>Why Appodeal?</strong></p> <p>At Appodeal, we’re more than just a company—we’re a team united by a common mission: <strong>Help people discover and grow their talents through products that enable successful mobile app businesses!</strong></p> <p>We take pride in our cutting-edge product and our internationally dispersed team of talented professionals.</p> <p>Here’s what we value, and what we hope you do too:</p> <ul> <li><strong>Continuous Learning and Growth:</strong> We are passionate about learning, growing personally, and building rewarding careers.</li> <li><strong>Making an Impact:</strong> We are committed to building a history-defining company that leaves a lasting impact on the mobile app industry.</li> <li><strong>Solving Exciting Challenges:</strong> We tackle complex problems every day, supported by a team of world-class professionals and mentors.</li> <li><strong>Enjoying the Journey:</strong> We believe in having fun while working toward our goals.</li> </ul></div><h3><strong>About the Role</strong></h3> <p>We’re looking for a <strong>Senior User Acquisition Manager (Google Ads and Meta Ads)</strong> to drive growth of our mobile gaming titles (100% IAA) through highly structured, data-driven marketing strategies.</p> <p>This role is both strategic and hands-on, combining deep channel expertise with strong experimentation, creative thinking, and continuous optimization across mobile and web.</p> <h3><strong>🛠 Responsibilities</strong></h3> <ul> <li>Own and scale UA strategy across <strong>Google Ads and Meta (Facebook)</strong> with full ownership of performance and growth</li> <li>Lead end-to-end campaign execution across both Android and iOS, including setup, scaling, and optimization</li> <li>Continuously optimize performance through structured testing, iteration, and insight generation; identify scalable growth levers and double down on what works</li> <li>Work closely with creative, product, ASO, and data teams to align on strategy, testing roadmap, and performance improvements</li> <li>Design and run meaningful experiments (creative, bidding, targeting, funnel), interpret results, and translate them into actionable insights</li> <li>Proactively identify inefficiencies and drive automation of manual processes to improve speed, scalability, and performance</li> <li>Contribute to overall UA strategy, share learnings, and raise the bar on execution and decision-making within the team</li> </ul> <h3><strong>✅ Requirements</strong></h3> <ul> <li>3-5+ years of UA / performance marketing experience in mobile gaming</li> <li>Deep, hands-on expertise in Google Ads and Meta (Facebook) — must-have</li> <ul> <li>Strong experience running campaigns for both Android and iOS apps</li> <li>Solid understanding of Advanced iOS Measurement (AEM) and SKAN-based setups</li> <li>Experience with Meta’s Aggregated Event Measurement (AEM) and post-IDFA ecosystem</li> </ul> <li>Proven track record of managing large budgets and scaling profitable campaigns</li> <li>Strong understanding of the mobile attribution ecosystem (MMPs, SKAN, conversion tracking, incrementality, etc.)</li> <li>Experience with data analysis and BI tools (Tableau or similar), ability to work with performance data independently</li> <li>Experience with web/app funnels is a plus (not required, but highly valued)</li> </ul> <h3><strong>🤖 AI &amp; Automation Mindset</strong></h3> <ul> <li>Comfortable working with AI tools such as ChatGPT, Claude, Gemini, etc.</li> <li>Experience with tools like Cursor, Claude Code, or similar AI-assisted development environments is a strong plus</li> <li>Strong mindset toward automation and optimization of manual workflows (campaign setup, reporting, creative testing, etc.)</li> <li>Ability and willingness to leverage AI to increase efficiency, speed up iteration cycles, and improve decision-making</li> </ul> <h3>💡 Profile</h3> <ul> <li>Highly analytical, structured, and detail-oriented</li> <li>Strong ownership mindset — able to operate independently and drive results</li> <li>Curious and proactive — constantly testing, learning, and improving</li> <li>Clear communicator, able to align cross-functional teams</li> </ul><div class="content-conclusion"><p>With an outstanding product and a mission that excites and inspires, Appodeal offers a unique opportunity to make an impact while being part of an amazing team.</p> <p><strong>Join us</strong> and help shape the future of mobile app success!</p></div>