Senior CRM Campaign Specialist at LendingTree

<p><strong><em><span data-contrast="auto">*PLEASE NOTE: This position is based in the Charlotte, NC, Denver, CO or Seattle, WA area with a hybrid work schedule of three days per week in office (Tues, Wed, Thurs) and two days WFH. </span></em></strong><span data-ccp-props="{}"> <strong><em>This position does not offer visa sponsorship.*</em></strong></span></p> <p>&nbsp;</p> <p class="x12ofw9d">&nbsp;</p> <h2 class="x1ll2q23 x1a4oops">The Opportunity</h2> <p class="x12ofw9d">As a Senior CRM Campaign Specialist, you’ll help drive customer engagement and business growth through impactful email marketing programs for LendingTree’s Insurance business. You’ll join a growing Email team and play a hands-on role in bringing CRM strategies to life — from campaign planning and segmentation to testing, deployment, and optimization.</p> <p class="x12ofw9d">This role is a great opportunity for an experienced email marketer who enjoys balancing strategic thinking with hands-on execution and using data to continuously improve the customer experience.</p> <h2 class="x1ll2q23 x1a4oops">How You’ll Make an Impact</h2> <ul class="x12ofw9d"> <li class="xitg8i0 xlecmv9 x1ytk7xi" data-streaming-stylex-tokens="xitg8i0 xlecmv9 x1ytk7xi">Partner with internal stakeholders to develop and execute email programs that drive business growth and customer engagement.</li> <li class="xitg8i0 xlecmv9 x1ytk7xi" data-streaming-stylex-tokens="xitg8i0 xlecmv9 x1ytk7xi">Own the execution of automated and one-time email campaigns, including segmentation, personalization, testing, and deployment.</li> <li class="xitg8i0 xlecmv9 x1ytk7xi" data-streaming-stylex-tokens="xitg8i0 xlecmv9 x1ytk7xi">Contribute to CRM planning, strategy, campaign roadmaps, and timelines.</li> <li class="xitg8i0 xlecmv9 x1ytk7xi" data-streaming-stylex-tokens="xitg8i0 xlecmv9 x1ytk7xi">Analyze campaign performance and develop A/B tests to measure the impact of changes on key performance indicators.</li> <li class="xitg8i0 xlecmv9 x1ytk7xi" data-streaming-stylex-tokens="xitg8i0 xlecmv9 x1ytk7xi">Identify and implement opportunities to improve campaign content, design, targeting, templates, and customer journeys.</li> <li class="xitg8i0 xlecmv9 x1ytk7xi" data-streaming-stylex-tokens="xitg8i0 xlecmv9 x1ytk7xi">Communicate campaign timing, targeting, scope, and results to internal stakeholders.</li> <li class="xitg8i0 xlecmv9 x1ytk7xi" data-streaming-stylex-tokens="xitg8i0 xlecmv9 x1ytk7xi">Continuously optimize email workflows and communications journeys to improve engagement and conversion.</li> <li class="xitg8i0 xlecmv9 x1ytk7xi" data-streaming-stylex-tokens="xitg8i0 xlecmv9 x1ytk7xi">Partner with internal technology teams to create and enhance customer communications journeys as needed.</li> </ul> <h2 class="x1ll2q23 x1a4oops">Who You’ll Work With</h2> <p class="x12ofw9d">You’ll be part of a larger Email team responsible for the design and deployment of email marketing programs for LendingTree’s Insurance business. You’ll work closely with CRM, marketing, analytics, technology, and other internal partners to plan, execute, and optimize campaigns.</p> <p class="x12ofw9d">This is a highly collaborative role where you’ll have the opportunity to influence how we engage customers while partnering with teams across the organization to deliver measurable results.</p> <h2 class="x1ll2q23 x1a4oops">What You’ll Bring</h2> <ul class="x12ofw9d"> <li class="xitg8i0 xlecmv9 x1ytk7xi" data-streaming-stylex-tokens="xitg8i0 xlecmv9 x1ytk7xi">3–5 years of experience in email marketing or customer lifecycle marketing, preferably in a B2C environment.</li> <li class="xitg8i0 xlecmv9 x1ytk7xi" data-streaming-stylex-tokens="xitg8i0 xlecmv9 x1ytk7xi">Strong understanding of email marketing best practices, deliverability, segmentation, personalization, and automation.</li> <li class="xitg8i0 xlecmv9 x1ytk7xi" data-streaming-stylex-tokens="xitg8i0 xlecmv9 x1ytk7xi">Hands-on experience building and executing email campaigns.</li> <li class="xitg8i0 xlecmv9 x1ytk7xi" data-streaming-stylex-tokens="xitg8i0 xlecmv9 x1ytk7xi">Experience with A/B testing and using campaign performance data to inform decisions.</li> <li class="xitg8i0 xlecmv9 x1ytk7xi" data-streaming-stylex-tokens="xitg8i0 xlecmv9 x1ytk7xi">Strong analytical skills and the ability to translate data into actionable insights.</li> <li class="xitg8i0 xlecmv9 x1ytk7xi" data-streaming-stylex-tokens="xitg8i0 xlecmv9 x1ytk7xi">Strong project management skills and the ability to manage multiple campaigns simultaneously.</li> <li class="xitg8i0 xlecmv9 x1ytk7xi" data-streaming-stylex-tokens="xitg8i0 xlecmv9 x1ytk7xi">Excellent organization and attention to detail.</li> <li class="xitg8i0 xlecmv9 x1ytk7xi" data-streaming-stylex-tokens="xitg8i0 xlecmv9 x1ytk7xi">Strong communication and presentation skills.</li> <li class="xitg8i0 xlecmv9 x1ytk7xi" data-streaming-stylex-tokens="xitg8i0 xlecmv9 x1ytk7xi">Experience collaborating effectively with cross-functional teams and internal stakeholders.</li> </ul> <h2 class="x1ll2q23 x1a4oops">What Will Help You Thrive</h2> <ul class="x12ofw9d"> <li class="xitg8i0 xlecmv9 x1ytk7xi" data-streaming-stylex-tokens="xitg8i0 xlecmv9 x1ytk7xi">A high degree of initiative, ownership, and personal responsibility.</li> <li class="xitg8i0 xlecmv9 x1ytk7xi" data-streaming-stylex-tokens="xitg8i0 xlecmv9 x1ytk7xi">Curiosity and a natural desire to understand what’s working, what isn’t, and how to make it better.</li> <li class="xitg8i0 xlecmv9 x1ytk7xi" data-streaming-stylex-tokens="xitg8i0 xlecmv9 x1ytk7xi">A collaborative mindset and the ability to build strong relationships with partners across the organization.</li> <li class="xitg8i0 xlecmv9 x1ytk7xi" data-streaming-stylex-tokens="xitg8i0 xlecmv9 x1ytk7xi">Comfort balancing multiple priorities and working through ambiguity in a fast-paced environment.</li> <li class="xitg8i0 xlecmv9 x1ytk7xi" data-streaming-stylex-tokens="xitg8i0 xlecmv9 x1ytk7xi">A problem-solving mindset and willingness to test, learn, and iterate.</li> <li class="xitg8i0 xlecmv9 x1ytk7xi" data-streaming-stylex-tokens="xitg8i0 xlecmv9 x1ytk7xi">The ability to move comfortably between strategic planning, detailed execution, and performance analysis.</li> <li class="xitg8i0 xlecmv9 x1ytk7xi" data-streaming-stylex-tokens="xitg8i0 xlecmv9 x1ytk7xi">A customer-focused approach and interest in creating more relevant, effective experiences throughout the customer lifecycle.</li> </ul> <h2 class="x1ll2q23 x1a4oops">What Success Looks Like</h2> <ul class="x12ofw9d"> <li class="xitg8i0 xlecmv9 x1ytk7xi" data-streaming-stylex-tokens="xitg8i0 xlecmv9 x1ytk7xi">Email campaigns are delivered accurately and on schedule, with strong execution across targeting, personalization, testing, and deployment.</li> <li>Campaign performance contributes to business growth and customer engagement goals.</li> <li>Testing and analysis lead to measurable improvements in key email performance indicators.</li> <li>Email content, templates, segmentation, and workflows are continuously optimized based on customer and performance insights.</li> <li>Internal stakeholders have clear visibility into campaign plans, timing, performance, and results.</li> <li>Customer communications journeys become increasingly relevant, effective, and scalable.</li> </ul> <h2 class="x1ll2q23 x1a4oops">Life at LendingTree</h2> <p class="x12ofw9d">We’re a collaborative, entrepreneurial team that’s curious, creative, and always ready to roll up our sleeves and get things done. You’ll work alongside smart, driven people who care about doing great work — and about helping each other succeed.</p> <h2 class="x1ll2q23 x1a4oops">The #1 Destination to Shop for Financial Products</h2> <p class="x12ofw9d">We believe the best ideas come from different perspectives, and we’re committed to creating a workplace where people feel welcomed, valued, and empowered to make an impact. You’ll have the trust and flexibility to do your best work, the opportunity to take ownership and try new things, and teammates who genuinely enjoy working together.</p> <p class="x12ofw9d">And while we work hard, we don’t take ourselves too seriously. We celebrate wins, recognize great work (our GSD — Get Stuff Done — Award is a fan favorite), and make time to have some fun along the way.</p> <p class="x12ofw9d">Come grow with us, make an impact, and help us build what’s next.</p> <h2 class="x1ll2q23 x1a4oops">What We Offer</h2> <p class="x12ofw9d">We want you to feel supported at work and beyond. Our benefits and programs are designed to help you stay healthy, recharge, plan for the future, and bring your best to whatever matters most to you.</p> <ul class="x12ofw9d"> <li>Medical, dental, and vision insurance</li> <li>401(k) matching</li> <li>Generous time off</li> <li>Wellness programs and resources</li> <li>Annual performance bonus eligibility</li> </ul> <h2 class="x1ll2q23 x1a4oops">The Details</h2> <p class="x12ofw9d"><strong>Base Pay:</strong> $100-110k</p> <p class="x12ofw9d">The base pay offered may vary based on internal factors, job-related knowledge, skills, and experience.</p> <p class="x12ofw9d"><strong>Incentive Compensation:</strong> This position is eligible for an annual performance bonus.</p> <p class="x12ofw9d"><strong>Work Authorization:</strong> This role is not eligible for immigration sponsorship. Please do not apply for this role if you will need employer sponsorship now or in the future to begin or continue employment.</p> <h2 class="x1ll2q23 x1a4oops">Everyone Belongs Here</h2> <p class="x12ofw9d">LendingTree is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion (or creed), gender, gender expression, age, national origin, disability, marital status, sexual orientation, or military status.</p> <p class="x12ofw9d">If you believe you need a reasonable accommodation in order to search for a job opening or to submit an application, please email us at [email protected].</p> <p class="x12ofw9d">Qualified candidates must be able to perform the essential functions of this position satisfactorily with or without a reasonable accommodation. This job post is not necessarily an exhaustive list of all essential responsibilities, skills, tasks, or requirements associated with this position. While this is intended to be an accurate reflection of the position posted, LendingTree reserves the right to modify or change the essential functions of the job based on business necessity. :::</p> <p class="x12ofw9d">&nbsp;</p> <p><span data-ccp-props="{}">&nbsp;</span></p> <p><em><span data-contrast="auto">LendingTree is the kind of company that not only promotes diversity and inclusion; we thrive because of these values. We do not discriminate based on race, color, religion (or creed), gender, gender expression, age, national origin, disability, marital status, sexual orientation or military status.</span></em><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-ccp-props="{}"><a href="https://www.lendingtree.com/legal/privacy-notice-for-lendingtree-job-applicants-and-employees-who-are-california-residents/"><em>CCPA Disclosure</em></a></span></p> <p><span data-ccp-props="{}">&nbsp;</span></p>