Paid Media Manager at SharkNinja

Needham, MA, United StatesFull-time30000 - DTC Digital ExperiencePosted 10 days ago

About the Role

<div class="content-intro">About Us  SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.   </div>This role is based on site in Needham, MA.  OVERVIEW:  SharkNinja continues to grow rapidly in North America, and this role will be critical in driving our ambitious revenue and efficiency goals in 2026 and beyond. As Paid Media Manager, you will own the paid media strategy across Paid Social and PPC channels, leading a high-performing team and ensuring a best-in-class, data-driven approach across all platforms.  This is a performance-led role with a strong commercial focus. You will be responsible for identifying where to invest the next best dollar, proving efficiency through robust measurement, and continuously challenging “what good looks like” to unlock incremental growth for our DTC business across the Shark and Ninja brands.  Key Responsibilities  Strategy & Performance Ownership:  <ul> <li>Define and own the paid media strategy for North America across Paid Social (Meta, Instagram, TikTok, Snapchat, TikTok Shop, Meta Shop) and PPC (Search, Shopping, Display/Programmatic & YouTube). </li> <li>Set channel- and category-level strategies aligned to revenue, ROAS, and cost efficiency targets. </li> <li>Accountable for key paid media performance metrics versus forecast, with a focus on Revenue, ROAS, and Cost%. </li> <li>Establish Paid Social and Display as scalable acquisition channels and grow their share of revenue mix. </li> </ul> Execution & Optimization:  <ul> <li>Oversee day-to-day campaign execution, optimization, and platform hygiene to ensure a best-in-class approach across all paid media channels. </li> <li>Ensure the team applies a rigorous, data-driven methodology to testing, automation, audience activation, and efficiency improvements. </li> <li>Analyze and manipulate performance data to identify optimization opportunities, growth levers, and risks. </li> <li>Identify, test, and scale new opportunities across platforms, formats, audiences, and creative, applying learnings into BAU activity. </li> <li>Monitor and analyze competitor activity and evolving platform capabilities. </li> </ul> Measurement, Reporting & Innovation:  <ul> <li>Partner closely with the marketing measurement team to evolve tracking and attribution strategies in response to privacy, cookie loss, and platform changes. </li> <li>Define and execute a first-party data acquisition and activation strategy to improve targeting and performance. </li> <li>Deliver clear, actionable reporting and insights on daily, weekly, and monthly performance versus KPIs and forecasts. </li> <li>Regularly present performance, strategy, and growth opportunities to senior stakeholders. </li> <li>Continuously challenge assumptions using data, testing, and experimentation to drive innovation and long-term growth. </li> </ul> Leadership & Collaboration  <ul> <li>Manage, mentor, and inspire the Paid Media team, fostering a culture of high performance, development, and learning. </li> <li>Identify skill and knowledge gaps and ensure training, upskilling, and career development plans are in place. </li> <li>Build and maintain strong relationships with platform partners (Google, Meta, TikTok, etc.) and agency/tech partners, developing joint roadmaps to hit targets. </li> <li>Collaborate cross-functionally with Performance Marketing, DTC/Ecommerce, Marketing, Commercial Finance, Trading, Conversion, Organic Social, and Influencer teams to drive holistic growth. </li> <li>Stay up to date with industry trends and platform developments, sharing knowledge and best practices with the wider team. </li> </ul> About You  <ul> <li>6+ years of hands-on experience across Paid Media, including Paid Social and PPC (Google & Meta essential). </li> <li>3+ years’ experience managing and developing a successful, high-performing team. </li> <li>Proven experience owning and optimizing large budgets (e.g., $1M+/month). </li> <li>Strong commercial acumen with a clear focus on revenue growth and efficiency. </li> <li>Advanced analytical and data manipulation skills with a deep understanding of measurement and attribution. </li> <li>Experience working in an eCommerce/DTC environment is essential. </li> <li>A motivated self-starter who is ambitious, curious, and passionate about testing new ideas. </li> <li>Strong interpersonal and communication skills, with the ability to influence and collaborate across diverse teams. </li> <li>Thrives in a fast-paced environment and can successfully manage multiple priorities. </li> <li>Experience with Google Analytics, Looker/Data Studio, SA360, and platform certifications (Google Ads/Bing) are advantageous. </li> </ul><div class="content-pay-transparency"><div class="pay-input"><div class="description">  Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.  The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.   </div><div class="title">Pay Range</div><div class="pay-range">$75,000—$135,000 USD</div></div></div><div class="content-conclusion"><div> Our Culture At SharkNinja, we don’t just raise the bar—we push past it every single day.  Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home. What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.   At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.  Learn more about us:   <a href="https://sharkninja.com/dei"> </a><a href="https://www.instagram.com/sharkninja/">Life At SharkNinja</a>   <a href="https://www.youtube.com/playlist?list=PLmRfBxyGu_mKl9SF12lM1NAIx-z07uLNQ">Outrageously Extraordinary</a>  </div> <div> SharkNinja Candidate Privacy Notice <ul data-start="131" data-end="402"> <li data-start="131" data-end="224"> For candidates based in all regions, please refer to this <a href="https://www.sharkninja.com/candidate-privacy-notice.html">Candidate Privacy Notice</a>. </li> <li data-start="225" data-end="312"> For candidates based in China, please refer to this <a href="https://www.sharkninja.com/legal/candidate-privacy-notice-china.html">Candidate Privacy Notice</a>. </li> <li data-start="313" data-end="402"> For candidates based in Vietnam, please refer to this <a href="https://www.sharkninja.com/legal/candidate-privacy-notice-vietnam.html">Candidate Privacy Notice</a>. </li> </ul> </div> <div>   We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at <a href="mailto:[email protected]">[email protected]</a> </div></div>

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