VP of Marketing at Sureify

<div class="content-intro"><p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>Who We Are</strong></span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Sureify’s mission is to modernize the life insurance and annuity industry by helping carriers acquire, service, and engage their customers through any distribution channel. Sureify’s products empower life insurance carriers, agents, employees, and customers to have the digital experiences employees and consumers have come to expect in the rapidly advancing tech climate.</span></p></div><h2><span style="font-size: 12pt;"><strong>About the Role</strong></span></h2> <p><span style="font-size: 12pt;">Sureify is seeking a strategic and execution-oriented Vice President of Marketing to lead our marketing organization and elevate the Sureify brand as we continue to scale across the insurance and annuity technology market.</span></p> <p><span style="font-size: 12pt;">Reporting directly to the Chief Customer Officer, this leader will work in close partnership with Sales, Account Management, Product, and Executive Leadership to drive market awareness, pipeline growth, customer engagement, and brand differentiation. This role is ideal for a modern B2B SaaS marketing executive who thrives equally in strategy and execution — someone who can build the vision while also rolling up their sleeves to make it happen.</span></p> <p><span style="font-size: 12pt;">The VP of Marketing will lead a lean, high-performing team of individual contributors while serving as the creative and operational leader for the marketing function. This person will own the end-to-end marketing strategy across brand, demand generation, communications, events, content, digital presence, and sales enablement.</span></p> <h2><span style="font-size: 12pt;"><strong>Responsibilities</strong></span></h2> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Develop and execute a comprehensive marketing strategy aligned with company growth objectives and revenue goals.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Partner closely with the Chief Customer Officer and Sales leadership to drive pipeline generation, account expansion, customer engagement, and market positioning.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Serve as the strategic steward of the Sureify brand, ensuring consistency across messaging, visual identity, thought leadership, events, digital channels, and customer experiences.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Lead demand generation initiatives across inbound, outbound, ABM, partner marketing, events, and digital campaigns.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Own marketing operations, planning, forecasting, budgeting, reporting, and KPI measurement with a strong focus on efficiency and ROI.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Translate company strategy and product direction into compelling market narratives and differentiated positioning.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Oversee development of marketing content, sales enablement materials, website strategy, customer communications, and product marketing assets.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Act as a player-coach leader for a small team of marketing professionals and agency partners, balancing leadership, mentorship, and direct execution.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Drive cross-functional alignment between Marketing, Sales, Product, Account Management, and Executive Leadership.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Lead creative direction for campaigns, content, brand evolution, and market presence.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Establish scalable processes, workflows, and operational rigor within the marketing organization.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Analyze market trends, customer insights, competitive positioning, and campaign performance to continuously refine strategy.</span></li> </ul> <h2><span style="font-size: 12pt;"><strong>Qualifications</strong></span></h2> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">12+ years of experience in B2B SaaS marketing, preferably within enterprise software, insurtech, fintech, or regulated industries.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Proven success leading both strategic marketing initiatives and hands-on execution in high-growth environments.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Experience partnering closely with Sales and Account Management organizations to drive measurable business outcomes.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Strong understanding of modern demand generation, account-based marketing, lifecycle marketing, and brand development.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Demonstrated ability to build and scale marketing functions with lean teams and limited resources.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Strong operational mindset with experience managing budgets, forecasting, KPIs, and marketing analytics.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Exceptional communication, storytelling, and presentation skills.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Experience leading creative direction and brand strategy across multiple channels.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Collaborative leadership style with the ability to influence across departments and executive stakeholders.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Familiarity with Salesforce, HubSpot, and modern marketing technology platforms.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Experience in insurance, financial services, or highly regulated industries is a plus.</span></li> </ul> <h2><span style="font-size: 12pt;"><strong>What Success Looks Like</strong></span></h2> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Increased brand awareness and market credibility within the insurance and annuity ecosystem.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Strong alignment between Marketing, Sales, and Account Management teams under a unified go-to-market strategy.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Consistent contribution to qualified pipeline growth and customer engagement.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">A scalable marketing engine supported by clear metrics, operational discipline, and strong creative execution.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">A high-performing, collaborative team culture focused on innovation, accountability, and impact.</span></li> </ul><div class="content-pay-transparency"><div class="pay-input"><div class="title">Base annual salary</div><div class="pay-range"><span>$210,000</span><span class="divider">&mdash;</span><span>$250,000 USD</span></div></div></div><div class="content-conclusion"><div class="WaaZC"> <div class="RJPOee EIJn2"> <div class="rPeykc" data-hveid="CAIQAQ" data-ved="2ahUKEwiX3uT96-aKAxVAlu4BHecOHuYQo_EKegQIAhAB"> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>Our Guiding Principles</strong></span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Our products are for nothing if their creators are not fulfilled in their work. We want our employees to flourish at Sureify. We do not fawn over status or titles, instead, we honor effort and intelligence. The best idea wins no matter which colleague proposed it. We do not shortcut our mission with overblown claims or false promises. Sticking to the truth is both a strategy and a principle for us.</span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Sureify is an Equal Opportunity Employer committed to diversity. Qualified applicants will receive consideration for employment without regard to race, color, national origin, citizenship, ancestry, religion, sex, sexual orientation, gender perception or identity, age, disability, veteran or military status, or any other basis prohibited by law.</span></p> </div> <div class="rPeykc" data-hveid="CAIQAQ" data-ved="2ahUKEwiX3uT96-aKAxVAlu4BHecOHuYQo_EKegQIAhAB"><span class="oXzekf" style="font-family: helvetica, arial, sans-serif; font-size: 12pt;" data-huuid="9249895662373695063">If you are a California resident, please be aware Sureify collects personal information from you during the application process, which may include your name, contact details, employment history, and educational background, in accordance with the California Consumer Privacy Act (CCPA). We use this information solely to evaluate your candidacy for employment and may share it with internal hiring personnel as needed.</span> <div class="NPrrbc" data-cid="671e6cde-f058-438c-8412-8cadcffae419" data-uuids="9249895662373695063"> <div class="BMebGe btku5b fCrZyc LwdV0e FR7ZSc OJeuxf" data-hveid="CAUQAQ" data-ved="2ahUKEwiX3uT96-aKAxVAlu4BHecOHuYQ3fYKegQIBRAB"> <div class="niO4u">&nbsp;</div> </div> </div> </div> </div> </div></div>