Global Head of Marketing & AI Innovation at Guidepoint

<p><strong>Overview</strong></p> <p>We are seeking a hands-on Global Head of Marketing &amp; AI Innovation to build and lead a modern, AI-enabled marketing function. In this role, you will transform how marketing operates across content, design, campaigns, reporting, and workflows by embedding AI into day-to-day execution. You will own the global marketing strategy across brand, digital, website strategy, and client and expert engagement, ensuring alignment with company growth priorities.</p> <p>The ideal candidate will lead a global team to build a more efficient and data-driven marketing operation—accelerating content production, improving campaign performance, and unlocking better insights to support faster, smarter decision-making.</p> <p>This is an opportunity for a strong marketing leader who is highly comfortable leveraging AI to drive execution at scale. You will take ownership, lead cross-functional initiatives, and build a more agile, scalable, and high-performing AI-enabled marketing organization that delivers measurable business impact.</p> <p><strong>This is a hybrid position based in our New York City office.</strong></p> <p><strong>What You’ll Own: </strong></p> <p><strong>AI &amp; Automation Strategy </strong></p> <ul> <li>Define and execute the AI and automation roadmap across the marketing and revenue technology stack</li> <li> <div class="scriptor-paragraph">Identify, prioritize, and deliver scalable AI-driven marketing use cases aligned to business goals and operational efficiency</div> </li> <li> <div class="scriptor-paragraph">Translate business needs into AI-enabled solutions in partnership with data, engineering, and revenue teams</div> </li> <li> <div class="scriptor-paragraph">Lead end-to-end execution of AI initiatives from concept through delivery, including defining requirements, success metrics, and governance&nbsp;</div> </li> <li> <div class="scriptor-paragraph">Partner closely with sales and senior stakeholders to integrate AI-enabled processes and communicate strategy, progress, and impact through executive-level presentations&nbsp;</div> </li> </ul> <p><strong>Marketing Execution</strong></p> <ul> <li>Lead the global marketing function and a team of 15+ while developing a modern, digital-first marketing operation across content creation, reporting, and marketing operations</li> <li>Coordinate with internal stakeholders to ensure marketing projects move forward efficiently and deadlines are met</li> <li>Drive AI-enabled transformation across marketing workflows to increase speed, scale, and efficiency</li> <li>Develop and execute integrated marketing campaigns that support demand generation, client acquisition, retention, and revenue growth across key markets and segments</li> <li>Manage the global marketing budget, external agencies, vendors, and tools to ensure resources are allocated effectively, and marketing investments deliver measurable impact</li> </ul> <p><strong>Brand Strategy</strong></p> <ul> <li>Refine and evolve the company’s brand positioning, messaging, and market narrative to ensure consistency across client, expert, employee, and candidate audiences</li> <li>Partner with client-facing teams to create marketing materials and campaigns that drive client engagement and revenue growth</li> <li>Leverage AI-driven insights to inform positioning, segmentation, and messaging strategy</li> <li>Support employer branding initiatives by developing content and messaging that strengthen the company’s reputation, culture, and talent attraction efforts</li> <li>Own website strategy, content, SEO, conversion optimization, and overall digital performance&nbsp;to improve engagement, lead capture, and brand visibility</li> </ul> <p><strong>Reporting &amp; Measurement</strong></p> <ul> <li>Define and report on success metrics for AI and automation initiatives</li> <li>Serve as a strategic partner to the executive leadership team, providing marketing insights, performance reporting, and recommendations that support company priorities</li> <li>Leverage dashboards and reporting to measure impact across pipeline, conversion rates, efficiency, and revenue</li> </ul> <p><strong>What You Have: </strong></p> <ul> <li>12+ years of related experience across marketing, program management, or product ownership roles within a complex organization</li> <li>Significant AI expertise with a proven track record of delivering AI-driven capabilities and measurable business impact</li> <li>Strong B2B marketing experience in professional services, information services, SaaS, consulting, financial services, or another relationship-driven business</li> <li>Proven ability to apply AI and automation to increase efficiency, improve marketing productivity, strengthen business outcomes, and support revenue growth</li> <li>Strong analytical mindset with experience using data to evaluate marketing performance, optimize campaigns, and communicate impact to senior leadership</li> <li>Fluency with AI and creative tools such as ChatGPT, Claude, Canva AI, Adobe AI/Creative Suite, or similar platforms to enhance go-to-market execution</li> <li>Experience with marketing automation, CRM systems, campaign management platforms, and reporting tools (e.g., HubSpot, Salesforce, Marketo, Qualified, Outreach, Looker, Tableau)</li> <li>Excellent leadership, communication, and change-management skills, with the ability to influence global functions and regions</li> <li>Experience managing marketing budgets, vendors, agencies, and technology investments</li> </ul> <p><strong>What We Offer:</strong></p> <p>The annual base salary range for this position is <strong>$200,000 to $275,000</strong>. Additionally, this position is eligible for an annual discretionary bonus based on performance.</p> <p><strong>You will also be eligible for the following benefits:</strong></p> <ul> <li>15 PTO days, 10 legal holidays, and sick days</li> <li>Comprehensive medical, dental, and vision plans</li> <li>Will match up to 10% of employee contribution for 401(k), life insurance, paid time-off and parental leave plans</li> <li>Commuter benefits and a corporate gym rate</li> <li>Development opportunities through the LinkedIn Learning platform</li> <li>Free snacks and beverages in the office</li> <li>Friday happy hour and “Summer Fridays”</li> <li>Year-round corporate athletic league</li> <li>Casual work environment, team building, and other social events</li> </ul> <p><strong>About Guidepoint:</strong></p> <p>Guidepoint is a leading research enablement platform designed to advance understanding and empower our clients’ decision-making process. Powered by innovative technology, real-time data, and hard-to-source expertise, we help our clients to turn answers into action.</p> <p>Backed by a network of nearly 1.75 million experts and Guidepoint’s 1,600 employees worldwide, we inform leading organizations’ research by delivering on-demand intelligence and research on request. With Guidepoint, companies and investors can better navigate the abundance of information available today, making it both more useful and more powerful.</p> <p>At Guidepoint, our success relies on the diversity of our employees, advisors, and client base, which allows us to create connections that offer a wealth of perspectives. We are committed to upholding policies that contribute to an equitable and welcoming environment for our community, regardless of background, identity, or experience.</p> <p>&nbsp;</p> <p>#LI-SG1</p> <p>#LI-Hybrid</p><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p>Base salary may vary depending on job-related knowledge, skills, and experience, as well as geographic location.</p></div><div class="title">Compensation</div><div class="pay-range"><span>$200,000</span><span class="divider">&mdash;</span><span>$275,000 USD</span></div></div></div>