Freelance SEO Strategist at SE Ranking

<p><strong>Project: </strong>Agency Catalog (data-driven agency discovery platform)</p> <p>We are looking for an experienced SEO Strategist to support the development and growth of our Agency Catalog — a platform that helps businesses discover, evaluate, and connect with digital marketing agencies.</p> <p>The goal of this project is to evolve and scale our existing catalog into a data-driven discovery and lead-generation platform that consistently attracts high-intent organic traffic.</p> <p>The catalog may also move to a new domain, so SEO architecture and migration planning will be an important part of the project.</p> <p>This role combines strategic ownership and hands-on execution, working closely with our product, design, and development teams to ensure the platform is built for sustainable organic growth.</p> <h2><strong>Responsibilities</strong></h2> <h3><strong>Phase 1 — SEO architecture and strategy</strong></h3> <ul> <li>Conduct a technical SEO audit of the existing catalog to identify key limitations and opportunities</li> <li>Define the SEO architecture of the agency directory</li> <li>Design a scalable directory structure and taxonomy</li> <li>Identify opportunities for high-intent agency discovery pages</li> <li>Define which category, industry, and location pages should exist</li> <li>Provide recommendations for SEO-friendly URL structure</li> <li>Define an indexation strategy for directory pages and filters</li> <li>Define internal linking principles for scalable growth</li> <li>Define the organic growth strategy for the catalog</li> </ul> <h3><strong>Phase 2 — Organic growth and traffic generation</strong></h3> <ul> <li>Lead domain migration planning and execution (if applicable), ensuring minimal traffic loss and proper indexation</li> <li>Ensure crawlability and indexation across scalable directory pages</li> <li>Identify and resolve technical SEO bottlenecks (in collaboration with the dev team)</li> <li>Take a hands-on role in implementing key SEO improvements alongside the team</li> <li>Support the implementation of SEO recommendations across the platform</li> <li>Identify and launch new SEO landing pages and discovery pages</li> <li>Identify opportunities for programmatic or scalable page creation</li> <li>Continuously improve the organic visibility and performance of the catalog</li> </ul> <h2><strong>Reporting &amp; collaboration</strong></h2> <ul> <li>Monitor SEO performance and track key growth metrics</li> <li>Report on progress, insights, and recommendations to stakeholders</li> <li>Communicate SEO decisions clearly and explain the rationale behind strategic choices</li> <li>Collaborate closely with product, design, and engineering teams to align SEO with product development</li> </ul> <h2><strong>Deliverables</strong></h2> <ul> <li>SEO architecture for the Agency Catalog</li> <li>Directory taxonomy and page structure</li> <li>Technical SEO audit and recommendations</li> <li>Organic growth roadmap</li> <li>Recommendations for scalable SEO pages</li> <li>Ongoing SEO improvements to support organic traffic growth</li> </ul> <h2><strong>Requirements</strong></h2> <ul> <li>Strong experience with directories, marketplaces, or large structured websites</li> <li>Strong technical SEO expertise (crawlability, indexation, internal linking, performance)</li> <li>Experience designing scalable SEO page structures and taxonomies</li> <li>Experience working with large datasets or structured content</li> <li>Experience growing organic traffic for marketplaces, directories, or large content platforms</li> <li>Experience leading or executing domain migrations</li> <li>Ability to collaborate with product, design, and engineering teams</li> <li>Ability to clearly communicate and justify SEO decisions to stakeholders<strong><br></strong></li> </ul> <h2><strong>Nice to have</strong></h2> <ul> <li>Experience with programmatic SEO</li> <li>Experience with multilingual / international SEO<strong><br></strong></li> </ul> <h2><strong>Project details</strong></h2> <ul> <li>Freelance remote collaboration</li> <li>Initial strategy and architecture phase: 3–4 weeks</li> <li>Potential long-term collaboration focused on organic growth and traffic generation</li> </ul>