Product Marketing Coordinator at RetailNext

<p></p> <h1 class="text-text-100 mt-3 -mb-1 text-[1.375rem] font-bold">Product Marketing Coordinator</h1> <h2 class="text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold">About the role</h2> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">We're looking for a Product Marketing Coordinator to own how RetailNext's products show up in the market — the positioning, the messaging, the campaigns, and the content that turns features into customer adoption. This role sits at the bridge between Product and the rest of the go-to-market organization, working closely with Marketing, Sales, and our Retail Engagement Managers (REMs).</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">The person who thrives here is part storyteller, part student of the market. You'll go deep on the product to understand it inside-out, deep on our buyers to understand how they actually make decisions, and deep on our competitors to know exactly how we win. Then you'll turn all of that into messaging, campaigns, and sales enablement content that moves the needle. You're comfortable juggling multiple workstreams — a launch one week, a case study the next, a competitive battlecard after that — and you keep them all moving without dropping the quality bar.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">If you like the idea of a role where your work is visible across the whole company — where Product, Sales, and Marketing all rely on what you build — this is that seat.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Reports to:</strong> Global Marketing Manager</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Location:</strong> Remote, South Africa-based</p> <h2 class="text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold">What You'll Do</h2> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Product Positioning &amp; Messaging</strong></p> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="font-claude-response-body whitespace-normal break-words pl-2">Become a true expert on the RetailNext product suite — what it does, how it works, and why it matters to the customers we serve</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Define and amplify our value propositions and unique selling points in partnership with Product, the Global Marketing Manager, and the CRO</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Translate technical product detail into clear, compelling benefits that resonate with non-technical buyers</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Develop product positioning and messaging that's tailored to specific buyer personas and market segments</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Keep all product marketing copy aligned with the RetailNext brand voice</li> </ul> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Market &amp; Customer Intelligence</strong></p> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="font-claude-response-body whitespace-normal break-words pl-2">Lead competitive intelligence — be the in-house expert on how our competitors are positioned, where they're strong, and where we win</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Identify trends, market influencers, and shifts in customer needs across the retail analytics landscape</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Build and maintain Ideal Customer Profiles (ICPs) and detailed buyer personas — who they are, how they buy, what they care about, and where they get their information</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Share competitive and customer insights with Sales and Product to sharpen strategy and roadmap decisions</li> </ul> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Product Launches &amp; Campaigns</strong></p> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="font-claude-response-body whitespace-normal break-words pl-2">Own product launches end-to-end — build the deployment timeline, develop the messaging, and manage the cross-functional rollout for both net-new products and major releases</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Develop and run product marketing campaigns including upgrade campaigns, upsell initiatives, and website engagement strategies</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Design persona- and segment-specific campaigns that meet buyers where they actually pay attention</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Measure campaign performance and use the data to refine what we do next</li> </ul> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Content &amp; Sales Enablement</strong></p> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="font-claude-response-body whitespace-normal break-words pl-2">Create and manage a wide range of product marketing content — case studies, white papers, blog articles, social posts, webinars, ebooks, video, print and digital ads, email content, and website copy</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Build sales enablement assets — battlecards, presentation decks, one-pagers, demo scripts, and templates — that help Sales communicate value with confidence</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Drive customer advocate marketing to support retention and reduce churn</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Evangelize current product messaging and benefits across the GTM organization so Sales, REMs, and CS all tell the same story</li> </ul> <h2 class="text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold">What We're Looking For</h2> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Required</strong></p> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="font-claude-response-body whitespace-normal break-words pl-2">2+ years of experience in product marketing, content marketing, or a closely related marketing role</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Strong written and verbal communication — you can write a case study, a battlecard, and a launch email and they all sound like RetailNext</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Demonstrated ability to translate technical product detail into customer-facing benefits</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Comfort managing multiple campaigns and content workstreams in parallel without missing deadlines</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Track record of working cross-functionally with Product, Sales, and Marketing teams</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Ability to conduct market and competitive research and turn findings into positioning, messaging, and content</li> </ul> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Valued but Not Required</strong></p> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="font-claude-response-body whitespace-normal break-words pl-2">B2B SaaS background, ideally in retail technology, analytics, or a related vertical</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Experience building buyer personas, ICPs, or competitive battlecards from scratch</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Hands-on experience with marketing analytics platforms and content performance measurement</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Experience producing video, webinar, or podcast content alongside written assets</li> </ul> <h2 class="text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold">What We Offer</h2> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="font-claude-response-body whitespace-normal break-words pl-2">Real influence on how RetailNext shows up in market — you'll shape positioning, messaging, and narrative across every customer-facing surface, with direct input into Product, Sales, and CRO conversations</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Creative range across the full content spectrum — one week you're writing a case study, the next you're scripting a launch video or building a competitive battlecard. The work doesn't get stale</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">A visible bridge role between Product and GTM — your work is what lands new features with customers and what arms the sales team for every conversation</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Monthly Recharge Day</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Holiday Exchange Program</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Best Self Benefit Program</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Medical Insurance</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Work from Anywhere up to 90 days</li> </ul> <p></p>