Director of Golf Club Fitting & Sales at Urban Golf Performance

<h1><strong>Director of Golf Club Fitting &amp; Sales</strong></h1> <p><strong>Urban Golf Performance (UGP)</strong><strong><br></strong>Irvine, CA (In-Person | Travel Required)</p> <p><strong>About Urban Golf Performance</strong></p> <p>Urban Golf Performance (UGP) is building the highest-end, most integrated golf performance company in the world.</p> <p>We combine <strong>coaching, fitness, recovery, and club fitting under one roof</strong> to train everyday golfers like Tour-level athletes. With multiple locations and aggressive expansion plans, we are scaling quickly and looking for leaders who want to help build something meaningful.</p> <p>This is not a maintenance role — this is a <strong>build and scale role</strong>.</p> <p><strong>The Opportunity</strong></p> <p>We are looking for a <strong>Director of Golf Club Fitting &amp; Sales</strong> to build, lead, and scale our entire club fitting and club sales division.</p> <p>This person will be responsible for:</p> <ul> <li>Building a <strong>world-class fitting and sales system</strong></li> <li>Driving <strong>$750K–$1M+ in club revenue per location</strong></li> <li>Training and developing our team to confidently sell premium equipment</li> <li>Creating structure, consistency, and accountability across all locations</li> </ul> <p>You will play a major role in shaping how UGP sells, delivers, and scales one of the most important revenue streams in the business.</p> <p><strong>Core Responsibilities</strong></p> <h3><strong>1. Build &amp; Scale the Club Fitting Business</strong></h3> <ul> <li>Develop and implement a <strong>clear, repeatable fitting system</strong> across all locations</li> <li>Drive club sales performance across all departments (coaching, fitting, etc.)</li> <li>Establish best practices for:</li> <ul> <li>Fitting flow and experience</li> <li>Product recommendations</li> <li>Pricing and packaging strategy</li> </ul> <li>Ensure every location is positioned to hit <strong>$750K–$1M+ in club revenue annually</strong></li> </ul> <h3><strong>2. Sales System &amp; Training</strong></h3> <ul> <li>Build a <strong>club sales playbook</strong> that integrates into the UGP client journey</li> <li>Train coaches and fitters on:</li> <ul> <li>How to present equipment confidently</li> <li>How to connect performance to product</li> <li>How to close club sales naturally within sessions</li> </ul> <li>Eventually expand into broader <strong>sales training across departments</strong></li> </ul> <h3><strong>3. Team Leadership &amp; Hiring</strong></h3> <ul> <li>Recruit, hire, and develop <strong>dedicated club fitters</strong> at each location</li> <li>Oversee performance and accountability of all fitters</li> <li>Elevate the sales capability of <strong>every coach on staff</strong></li> <li>Set clear expectations, KPIs, and performance standards</li> </ul> <h3><strong>4. Demo Matrix &amp; Equipment Management</strong></h3> <ul> <li>Own and maintain <strong>demo matrices across all locations</strong></li> <li>Ensure setups are:</li> <ul> <li>Simple</li> <li>Organized</li> <li>Easy for coaches to use</li> </ul> <li>Continuously optimize equipment offerings based on performance and demand</li> </ul> <h3><strong>5. Build Shop Collaboration</strong></h3> <ul> <li>Work directly with the build shop to ensure:</li> <ul> <li>Efficient turnaround times</li> <li>High-quality builds</li> <li>Clear communication between fitting and build teams</li> </ul> <li>Provide feedback and direction on systems and processes</li> <li>Maintain authority to improve or restructure operations if needed</li> </ul> <h3><strong>6. Vendor &amp; Manufacturer Relationships</strong></h3> <ul> <li>Build and manage relationships with key OEMs (Titleist, TaylorMade, Callaway, Ping, etc.)</li> <li>Ensure UGP is positioned as a premium partner within the industry</li> <li>Align product availability with business needs</li> </ul> <h2><strong>KPIs &amp; Success Metrics</strong></h2> <p>This role is highly performance-driven. Success will be measured by:</p> <ul> <li><strong>Club Revenue per Location:</strong> $750K–$1M+</li> <li><strong>Attach Rate:</strong> % of clients purchasing clubs after assessments</li> <li><strong>Revenue per Assessment</strong></li> <li><strong>Fitting Close Rate</strong></li> <li><strong>Gross Margin:</strong> 25–40%</li> <li><strong>Build Turnaround Time</strong></li> <li><strong>System Adoption Across Locations</strong></li> </ul> <h2><strong>What We’re Looking For</strong></h2> <h3><strong>Experience</strong></h3> <ul> <li>Proven experience in <strong>club fitting, golf equipment, or related industry</strong></li> <li>Strong background in <strong>sales and revenue generation</strong></li> <li>Experience building and scaling systems (not just maintaining them)</li> <li>Experience managing and developing a team</li> </ul> <h3><strong>Profile</strong></h3> <ul> <li>Combination of:</li> <ul> <li><strong>Golf industry knowledge</strong></li> <li><strong>High-level sales leadership</strong></li> </ul> <li>Systems thinker who can turn chaos into structure</li> <li>Strong communicator who can train and influence others</li> <li>Competitive, driven, and comfortable being held accountable to numbers</li> </ul> <h2><strong>Non-Negotiables</strong></h2> <ul> <li>Has built or significantly improved a system before</li> <li>Has managed people and driven performance</li> <li>Comfortable operating in a fast-paced, high-growth environment</li> <li>In-person presence required (no fully remote candidates)</li> </ul> <h2><strong>Compensation</strong></h2> <ul> <li><strong>Base Salary:</strong> $100,000 – $200,000</li> <li><strong>Performance-Based Incentives:</strong> TBD (tied to revenue, KPIs, and growth)</li> <li>Long-term upside for the right candidate as the business scales</li> </ul> <h2><strong>Work Environment</strong></h2> <ul> <li>Primarily based out of our <strong>corporate office (Irvine)</strong></li> <li>Regular travel to:</li> <ul> <li>UGP University (El Segundo)</li> <li>Other UGP locations</li> <li>Out-of-state locations annually</li> </ul> <li>Hands-on, in-person leadership role</li> </ul> <h2><strong>Why This Role Matters</strong></h2> <p>This is one of the most important hires in the company.</p> <p>Club fitting and equipment is a massive opportunity for UGP — but only if it’s done at a <strong>world-class level with structure, consistency, and strong leadership</strong>.</p> <p>If you’re looking to:</p> <ul> <li>Build something from the ground up</li> <li>Have real ownership and impact</li> <li>Be part of scaling a premium brand</li> </ul> <p>This is that opportunity.</p> <p><br><br></p><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p>$100,000 - $200,000</p></div><div class="title">Director of Club Fitting</div><div class="pay-range"><span>$100,000</span><span class="divider">&mdash;</span><span>$200,000 USD</span></div></div></div>