Field and Events Marketing Manager at Cline

San FranciscoFull-timeMarketingPosted 2 months ago

About the Role

Who we are: With over 7M+ installs and 60k+ GitHub stars, a community that grew 4,700% year over year. Cline is the leading open-source AI coding agent. Trusted by the world's largest engineering organizations and individual developers alike, Cline is model agnostic, provider agnostic, and IDE agnostic, meeting engineers everywhere they work while keeping code on your infrastructure. Teams choose Cline because it's the only coding agent that combines cutting-edge capability with enterprise-grade security, using existing provider contracts directly with zero markup. Cline has raised $32M in combined Series A and Seed funding, led by Emergence Capital and Pace Capital, with participation from 1984 Ventures, Essence VC, and Cox Exponential.   The opportunity This is a builder role. You'll be owning the field and events marketing playbook at Cline. The dual mandate is to build the in-market presence that moves developers into enterprise champions and enterprise prospects into pipeline. The best work here is equal parts creative and analytical. The creativity lives in the choices that can't be templated: the event concept no one else would think of, the invite that earns a yes from a VP who gets forty a week, the roundtable format that changes the trajectory of a deal. The analytical rigor is what makes those choices defensible: cost-per-meeting, pipeline influenced, attribution that holds up in a board conversation. You will need both, and you will move fast with limited support. We are building an AI-native marketing organization, and field marketing is no exception. The work that traditionally consumes most of a field marketer's non-strategic time will be systematized. You will help build one-of-a-kind systems that will free you to spend your creative energy on the work only you can do.   Examples of programs you’ll start or own: Virtual events Build and run the virtual events program from scratch: enterprise webinars for engineering leaders and security buyers evaluating Cline at team scale and use-case sessions that activate our existing community. You’ll work closely with our Sales and Developer Relations teams. Own the full stack, from content strategy and segmentation through delivery and post-event attribution.   Conferences Own Cline's presence at anchor conferences. Pre-event account targeting and outreach, on-site coordination, hosted side events, and event follow-up   Cline-branded events Design and run invite-only executive roundtables. You'll build the playbook, pilot, and iterate.    Community-led events Cline has one of the most active developer communities in this space. Your job is to identify the power users who will run events, give them the tools to do it well, and close the loop between community energy and enterprise pipeline. You'll work closely with the DevRel team to make this motion compound over time.   What we're looking for A builder who can instrument You've owned a program end to end (concept through attribution) without inheriting a playbook. You can pull your own account lists, enrich and segment them, build pre-event outreach sequences, and report on pipeline influence without waiting for ops support.   Strong commercial instincts You think in cost-per-meeting and pipeline influenced, not badge scans and impressions. You can look at 30 possible events and tell us which 5 to attend and exactly why. You've worked closely with a sales team and know how to set them up to convert the room.   Taste for what works You've originated event concepts, not just executed them. You know what makes a roundtable feel designed for the people in it. You can write an invite that gets a yes from a VP who receives 40 event invites a week. You have examples of events you've run that people talked about afterward.   Comfort with a technical audience You understand that a developer and an engineering VP require completely different event formats, content, and follow-up. You've marketed to at least one technical audience before and know the difference between events that build practitioner trust and events that move buying committees.   Qualifications <ul> <li style="font-size: 12pt;">4–7 years in field marketing, event marketing, or a closely related GTM role</li> <li style="font-size: 12pt;">Proven track record running programs that generated pipeline, with the attribution to show it</li> <li style="font-size: 12pt;">Experience owning virtual event programs end to end</li> <li style="font-size: 12pt;">Strong project management across simultaneous programs with limited support</li> <li style="font-size: 12pt;">Comfortable with modern GTM tooling (enrichment, sequencing, CRM reporting)</li> <li style="font-size: 12pt;">Excellent written communication (you write invites and follow-ups that get responses)</li> <li style="font-size: 12pt;">Willingness to travel for conferences and events (~20–30%)</li> <li style="font-size: 12pt;">Bonus: prior experience at a developer tools or open-source company</li> <li style="font-size: 12pt;">Tool Familiarity: Hubspot, Salesforce, Luma</li> </ul>   Our cash compensation range for this role is $125,000 - $150,000+. Final offer amounts are determined by multiple factors, including, experience and expertise, and may vary from the amounts listed above. Equity: In addition to the base salary, equity may be part of the total compensation package. Benefits: Comprehensive health, dental, and vision insurance for you and your dependents. Includes a 401(k) plan.

About the Role

About the Role

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