Product Marketing Manager at First Connect Insurance Services

<p><strong>About First Connect:</strong><br>First Connect Insurance Services is a digital platform providing independent insurance agents&nbsp;with access to top US carriers and the options necessary to grow their businesses. Agents can&nbsp;work with over 150 carriers, selling various insurance policies, including home, auto, small&nbsp;businesses, and more. We're on a mission to overhaul the technology agents have access to,&nbsp;putting consumer-grade software at their fingertips. We've got thousands of active agents with&nbsp;hundreds of joining monthly, and we plan to accelerate our growth.</p> <p><strong>Role Overview:</strong><br>We’re looking for an experienced Product Marketing Manager to join our growing marketing&nbsp;team. You’ll shape how our agency and carrier partners understand and adopt our products,<br>developing strategic positioning, messaging, and go-to-market strategies. This is a highly cross-functional role, working closely with Product, Sales, and Support teams to develop and distribute content that drives awareness, understanding, and adoption. The ideal candidate is a strong storyteller, strategic thinker, a proactive collaborator who’s excited to work&nbsp;in a fast-paced, high-growth environment.</p> <p><strong>What You’ll Do:</strong></p> <p><strong>Positioning &amp; Messaging</strong><br>● Define clear, compelling messaging and value propositions for our products and&nbsp;features.<br>● Distill product capabilities into differentiated customer-facing narratives that align with&nbsp;market needs.<br>● Collaborate with Product, Sales, and Support teams to ensure consistent positioning&nbsp;across all touchpoints.</p> <p><strong>Go-to-Market Strategy &amp; Execution</strong><br>● Own product and feature launches from planning to execution—coordinating with&nbsp;Product, Sales, Support teams and Marketing channel owners to ensure successful&nbsp;rollouts.<br>● Develop and execute against tiered GTM playbooks that help us move fast and iterate&nbsp;quickly.<br>● Monitor, evaluate, and report GTM performance.&nbsp;Content Creation &amp; Campaign Support<br>● Create and maintain a range of marketing assets, including product videos, one-pagers,&nbsp;website copy, case studies, and blogs.<br>● Support integrated marketing campaigns with content tailored to target audiences and&nbsp;personas. Develop customer stories and proof points that highlight the value of First&nbsp;Connect.</p> <p><strong>Enablement &amp; Insights</strong><br>● Equip customer-facing teams with the right tools, messaging, and training to position&nbsp;First Connect products effectively.<br>● Collaborate with Product to deeply understand the needs of our partners, both&nbsp;independent insurance agents and carriers, through research, interviews, and&nbsp;competitive analysis.</p> <p><strong>What You Bring:</strong><br>● 5+ years of B2B product marketing experience in a start-up environment.&nbsp;Fintech/Insurtech experience is a plus.<br>● Strong storytelling and copywriting skills with an eye for clarity, tone, and audience fit.<br>● Experience launching products and supporting go-to-market strategies in partnership&nbsp;with cross-functional teams.<br>● Solid understanding of the SMB buyer journey and experience crafting content for&nbsp;multiple personas and funnel stages.<br>● Excellent communication and project management skills.<br>● High EQ and proven ability to work collaboratively in a fast-paced, high-growth&nbsp;environment.<br>● Bachelor's degree in marketing, business, or communications.</p> <p><strong>Benefits &amp; Perks:</strong><br>First Connect treats its team members with the same level of dedication and care as we do our&nbsp;customers, which is why we're fortunate to provide our team with:</p> <ul> <li style="text-align: left;">Multiple medical plans to choose from and 100% employer-covered dental; vision plans for our team members and their families.</li> <li style="text-align: left;">A 401(k) retirement plan, short- and long-term disability, employer-paid life insurance, Flexible Spending Accounts (FSA) for health and dependent care, and an Employee Assistance Program (EAP)</li> <li style="text-align: left;">Work-From-Home Stipend — Employer-provided WFH equipment and an $85 monthly expense stipend to ensure you're set up for success</li> <li style="text-align: left;">Equity — This position is eligible for equity compensation</li> <li style="text-align: left;">Training and Career Growth — Training and internal career growth opportunities</li> <li style="text-align: left;">Flexible Time Off — You know when and how you should recharge</li> </ul> <p>The base pay range for the role is $155,000 - $165,000. Exact compensation may vary based on several job-related factors that are unique to each candidate, including but not limited to: skill set, experience, education/training, location, business needs and market demands.</p> <p>First Connect is an equal-opportunity employer, and we are committed to building a team culture<br>that celebrates diversity and inclusion.</p> <p>Applicants are considered solely based on their qualifications, without regard to an applicant’s&nbsp;disability or need for accommodation. Any First Connect applicant who requires reasonable<br>accommodations during the application process should contact the First Connect People Team&nbsp;to make the need for an accommodation known.<br><br></p>