Marketing Associate, Paid Search/SEM at Mochi Health

<div class="content-intro"><p>Healthcare is broken at the first step: patients can't find the right care, understand what it costs, or access the medications they need. Mochi Health is fixing this.</p> <p>We're building an AI-driven marketplace that makes healthcare discoverable—connecting patients to the right providers, transparent pharmacy pricing, and affordable medications. Over the past few years, we've grown rapidly by combining clinical expertise with technology that actually works for real people, not just hospital systems.</p> <p>Our platform does what legacy healthcare can't: it gives patients transparent pricing before they pay, personalized medication management that follows them across providers, and long-term access to their own medical records. We're proving that healthcare can be more affordable, more human, and far more intuitive than what exists today.</p> <p>Join a team that's rebuilding healthcare from the patient up. At Mochi Health, you'll work alongside people who value bold thinking, inclusive collaboration, and getting meaningful work into the world. If you want to do the most impactful work of your career, this is where to do it.</p></div><p>Full-Time / Onsite (5 days/week)<strong data-renderer-mark="true"><strong><br></strong></strong></p> <h3 id="About-The-Role" data-renderer-start-pos="19"><strong data-renderer-mark="true">About The Role</strong></h3> <p class="p1">Mochi Health is redefining how people engage with their health and wellness through thoughtful, data-driven marketing. Our Marketing team thrives on curiosity, experimentation, and using insights to drive meaningful outcomes.</p> <p>As an SEM Analyst, you'll own the day-to-day execution and optimization of our paid search programs across Google and Bing — from keyword strategy and bid management to creative testing and landing page development. This is a hands-on role with direct ownership of a significant and growing channel.</p> <h2 id="What-You’ll-Do" data-renderer-start-pos="698">What You’ll Do</h2> <ul> <li>Own day-to-day management and optimization of paid search campaigns, including keyword strategy, match types, bid management, and ad copy testing</li> <li>Manage and optimize Performance Max campaigns, including asset group strategy, audience signals, and cross-inventory performance monitoring</li> <li>Run YouTube campaigns end-to-end — audience and placement targeting, creative briefing, and performance iteration</li> <li>Partner with creative teams to develop and test ad creative across formats, maintaining a structured testing framework to surface winning concepts</li> <li>Build and test landing pages in collaboration with design and growth teams, owning the CRO testing roadmap</li> <li>Monitor performance daily, identifying trends and opportunities to improve efficiency against CPA, ROAS, and volume targets</li> <li>Build structured performance reports combining platform data with internal business metrics for marketing leadership</li> <li>Conduct keyword research, search term analysis, and negative keyword management to maintain targeting precision</li> <li>Support tagging, tracking setup, and QA to ensure data integrity across platforms</li> </ul> <h2 id="Who-You-Are" data-renderer-start-pos="1168">Who You Are</h2> <ul> <li>Bachelor's degree in Marketing, Business, Analytics, or a related field</li> <li>2-4 years of hands-on paid search experience in a direct-response or performance-focused environment</li> <li>Proficiency with Google Ads and Microsoft Ads, including Performance Max and YouTube; Google Ads certification a plus</li> <li>Experience with creative testing frameworks and landing page development/CRO; familiarity with tools like Framer a plus</li> <li>Strong analytical skills with the ability to translate data into clear optimization actions</li> <li>Advanced Excel skills; Looker Studio, SQL, and Google Tag Manager experience a plus</li> <li>Experience in healthcare, telehealth, or D2C subscription businesses a plus</li> <li>Detail-oriented, collaborative, and comfortable in a fast-paced, in-person environment in San Francisco</li> </ul> <div id="content" class="highlighter-context page view" data-inline-comments-target="true" data-testid="page-content-only"> <div class="_19pkidpf _2hwx1wug _otyridpf _18u01wug _1bsb1osq"> <div id="main-content" class="wiki-content css-64f7hf e5xcnr80" data-testid="pageContentRendererTestId" data-vc="pageContentRendererTestId" data-test-appearance="full-page"> <div class="renderer-overrides"> <div class="ak-renderer-wrapper is-full-page cc-1jke4yk"> <div class="cc-1u6lnfs"> <div class="ak-renderer-document"> <h2><strong>Life at Mochi&nbsp;</strong></h2> <p>At Mochi, we believe your best work happens when you feel your best—so we’ve designed an environment that fuels your creativity, supports your growth, and makes every day exciting.</p> <p data-renderer-start-pos="234">🥗&nbsp;<strong data-renderer-mark="true">Daily Meals and Espresso Bar -&nbsp;</strong>Breakfast, lunch, and dinner every weekday. Our on-site barista keeps the espresso and matcha flowing all day</p> <p data-renderer-start-pos="379">💰&nbsp;<strong data-renderer-mark="true">Pre-Tax Commuter Perks -&nbsp;</strong>Save on transit and parking through pre-tax commuter benefits</p> <p data-renderer-start-pos="470">💸&nbsp;<strong data-renderer-mark="true">Top-of-Market Compensation -&nbsp;</strong>We offer competitive salaries along with generous equity packages so you can share in the success you help create</p> <p data-renderer-start-pos="617">💣&nbsp;<strong data-renderer-mark="true">Profitable and Rapid Growth -&nbsp;</strong>We’re scaling fast, with financial discipline and long-term vision. No VC constraints, just sustainable momentum and smart decisions</p> <p data-renderer-start-pos="784">🚀&nbsp;<strong data-renderer-mark="true">High-Impact Work -&nbsp;</strong>Help shape the future of digital healthcare. Your work here directly improves lives and scales nationwide</p> <p data-renderer-start-pos="913">👩‍💻&nbsp;<strong data-renderer-mark="true">World-Class Team -&nbsp;</strong>Collaborate with teammates from Tesla, SpaceX, Citadel, Harvard, IIT, and more. We value excellence, humility, and empathy in equal measure</p> <p data-renderer-start-pos="1079">✨&nbsp;<strong data-renderer-mark="true">Comprehensive Benefits -&nbsp;</strong>401(k) with match, generous time off, life insurance, and high-quality medical, dental, and vision plans</p> <p data-renderer-start-pos="1079">💊&nbsp;<strong>Mochi Health Membership</strong>&nbsp;– We cover your monthly subscription fee so you can experience the same care as our patients (medications not included)</p> <p data-renderer-start-pos="1213"><strong data-renderer-mark="true">🌴 Time to Recharge&nbsp;</strong>–<strong data-renderer-mark="true">&nbsp;</strong>Enjoy unlimited PTO, generous company holidays, and true flexibility. We trust you to take the time you need to rest, reset, and thrive</p> <p data-renderer-start-pos="1373"><strong data-renderer-mark="true">🧘 Wellness First&nbsp;</strong>–<strong data-renderer-mark="true">&nbsp;</strong>From weekly mindfulness sessions to group workouts and fitness perks, your physical and mental health are top priority</p> <p data-renderer-start-pos="1513">🎉&nbsp;<strong data-renderer-mark="true">Team Socials and Community -&nbsp;</strong>We make time to connect through regular socials, happy hours, and spontaneous events. Our stocked kitchen doesn’t hurt either</p> <p data-renderer-start-pos="1672">📍&nbsp;<strong data-renderer-mark="true">Downtown SF HQ -&nbsp;</strong>Our San Francisco office is just steps from BART, Muni, and great food. It’s designed for deep work and casual collaboration</p> </div> </div> </div> </div> </div> <div id="comment-container" class="_kqswstnw _lcxvglyw _c71l12am" data-testid="comment-container"></div> </div> </div> <p data-renderer-start-pos="2313">--</p> <p data-renderer-start-pos="2313">The base salary for this full-time position ranges from&nbsp;<strong>$100,000 - $150,000 </strong>annually, in addition to benefits. The salary range listed in each job posting represents the minimum and maximum targets for new hire salaries across all locations. Actual compensation within this range is determined by various factors, such as job-related skills, experience, relevant education or training, and location.</p> <p data-renderer-start-pos="2313">#LI-Onsite&nbsp;</p><div class="content-conclusion"><h3><strong>Workplace Policy</strong></h3> <p>Mochi Health is an in-person company based in San Francisco, CA. Our team works together in person five days a week to foster collaboration, innovation, and strong connections. We believe that face-to-face interaction builds a culture of excellence and allows us to deliver the best outcomes for the patients and providers we serve.</p> <h3><strong>Equal Opportunity</strong></h3> <p>Mochi Health is an Equal Opportunity Employer. We make all employment decisions based solely on merit. We provide equal employment opportunities to all applicants and employees without discrimination on the basis of race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, disability status, or any other applicable legally protected characteristic. We prohibit any form of discrimination or harassment. This policy applies to all terms and conditions of employment, including hiring.</p> <h3 class="font-normal leading-normal"><strong>Candidate Privacy Notice</strong></h3> <p class="font-normal leading-normal">Please review Mochi Health's Candidate Privacy Notice <a href="https://joinmochi.com/candidate-privacy-notice">here</a>.</p> <h3><strong>Accommodations</strong></h3> <p>Mochi Health complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local laws. We will reasonably accommodate qualified individuals with a disability during the application process and throughout employment as required by law.</p> <p>If you need any assistance or accommodations due to a disability, please contact us at <strong>[email protected]</strong>.</p></div>