Manager, Consumer Insights at TATCHA

San Francisco, California (HQ)Full-timeMarketingPosted 5 days ago

About the Role

<div class="content-intro"><h2>Who We Are</h2> Tatcha is a skincare brand rooted in timeless Japanese wisdom, offering transformative yet kind-to-skin formulas that marry Japanese botanicals with clinical ingredients. Our formulation philosophy is informed by the Japanese concept hinou dokon, which means “skin-mind same root”—an acknowledgement of the powerful connection between the skin and the brain. Guided by the mission to care for people through their skin, Tatcha takes a holistic approach to skincare from concept to formulation to clinical evaluation, offering skincare rituals that benefit both skin and mind, while emphasizing the importance of mindfulness to skin health.</div>Job Summary In this role, you will be a key champion of the consumer within the organization, leveraging a range of data sources to surface actionable insights that help business units deliver growth and build strong client relationships.  You will serve as a bridge between consumer data and strategy, translating findings into clear frameworks for marketing, innovation, and commercial teams. Your ability to identify what truly matters from the data will help ensure that business decisions are grounded in insight and designed to drive meaningful growth.  Key Responsibilities Consumer & Market Research  <ul> <li style="font-family: 'times new roman', times, serif; font-size: 12pt;">Lead the execution of custom quantitative and qualitative research studies to uncover consumer needs, validate hypotheses, test concepts and claims, and identify whitespace opportunities  </li> <li style="font-family: 'times new roman', times, serif; font-size: 12pt;">Manage end-to-end research projects, including methodology development, survey design, vendor management, analysis, and synthesis of findings into actionable recommendations  </li> <li style="font-family: 'times new roman', times, serif; font-size: 12pt;">Identify emerging consumer, category, and cultural trends to help inform innovation, messaging, and future growth opportunities  </li> <li style="font-family: 'times new roman', times, serif; font-size: 12pt;">Leverage syndicated research, social listening, panel data, and primary research to identify evolving consumer behaviors and unmet needs  </li> <li style="font-family: 'times new roman', times, serif; font-size: 12pt;">Support the development of consumer segmentation, journey mapping, and audience understanding initiative  </li> </ul> Insights & Business Strategy  <ul> <li style="font-family: 'times new roman', times, serif; font-size: 12pt;">Partner closely with Brand Marketing, Product Marketing, Innovation, and Commercial teams to ensure initiatives are grounded in consumer insight and market understanding </li> <li style="font-family: 'times new roman', times, serif; font-size: 12pt;">Translate complex consumer data into clear insights and recommendations that support marketing, innovation, and commercial decision-making  </li> <li style="font-family: 'times new roman', times, serif; font-size: 12pt;">Identify the “so what” behind the data and communicate findings in a clear, concise, and actionable way to cross-functional stakeholders </li> <li style="font-family: 'times new roman', times, serif; font-size: 12pt;">Apply insights to support decisions around positioning, messaging, targeting, product launches, and campaign strategy</li> <li style="font-family: 'times new roman', times, serif; font-size: 12pt;">Develop presentations, dashboards, and reporting tools that help make consumer insights accessible and actionable across teams </li> <li style="font-family: 'times new roman', times, serif; font-size: 12pt;">Support strategic growth initiatives by uncovering opportunities to strengthen acquisition, retention, and consumer engagement </li> </ul> Measurement & Analytics  <ul> <li style="font-family: 'times new roman', times, serif; font-size: 12pt;">Monitor brand health, consumer sentiment, and performance metrics to identify opportunities, risks, and shifts in consumer behavior </li> <li style="font-family: 'times new roman', times, serif; font-size: 12pt;">Support the development of KPI frameworks and measurement plans tied to marketing and business objectives</li> <li style="font-family: 'times new roman', times, serif; font-size: 12pt;">Partner with analytics and external partners to help interpret MMM, attribution, and performance measurement outputs  </li> <li style="font-family: 'times new roman', times, serif; font-size: 12pt;">Help connect consumer insights to measurable business and marketing outcomes </li> </ul> Qualifications <ul> <li style="font-family: 'times new roman', times, serif; font-size: 12pt;">6+ years of experience managing performance marketing channels. Experience in beauty or luxury a plus – passion for beauty a must<span class="EOP SCXW234874187 BCX0" data-ccp-props="{"134233117":false,"134233118":false,"134245418":false,"134245529":false,"201341983":0,"335551550":1,"335551620":1,"335559685":720,"335559737":0,"335559738":0,"335559739":0,"335559740":276,"335559991":360}"> </li> <li style="font-family: 'times new roman', times, serif; font-size: 12pt;">Experience conducting custom research studies including concept, claims, and message testing  </li> <li style="font-family: 'times new roman', times, serif; font-size: 12pt;">Experience with social listening and trend identification tools such as Brandwatch, Synthesio, or Meltwater </li> <li style="font-family: 'times new roman', times, serif; font-size: 12pt;">Familiarity with brand health tracking, purchase panel data, and syndicated research tools </li> <li style="font-family: 'times new roman', times, serif; font-size: 12pt;">Comfortable presenting insights and recommendations to cross-functional stakeholders and senior leadership </li> <li style="font-family: 'times new roman', times, serif; font-size: 12pt;">Strong project management skills with experience managing external research vendors and agency partners </li> <li style="font-family: 'times new roman', times, serif; font-size: 12pt;">Must be based in the San Francisco Bay Area and willing to work from our San Francisco HQ a minimum of two days per week</li> </ul> The Details The expected base salary range for this position is $100,000 to $115,000. The exact base pay is determined by various factors including experience, skills, education, geographic location, and budget. This position is also eligible for participation in the company discretionary bonus plan based on personal performance and company results. Tatcha offers a competitive benefits package to eligible employees, including medical insurance, dental insurance, vision insurance, life insurance, accident insurance, critical illness insurance, disability insurance, retirement savings plans and company match, paid family leave, education-related programs, paid time off, and paid holidays. #LI-BH1<div class="content-conclusion">Tatcha is committed to inclusion and belonging to drive its business results and create a better future for all employees, global consumers, partners, and communities. If you are an individual with a disability and need an accommodation in order to apply for a job listing, please contact us at <a href="mailto:[email protected]" target="_blank">[email protected]</a>. Applicants and employees are protected from discrimination under Federal law. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment during normal business hours at establishment by appointment. Equal Opportunity Employer/Protected Veterans/Individuals with Disability. Protect yourself against fraud and identity theft. It is always recommended to apply to our open positions directly via our career page located at www.tactcha.com/careers. Tatcha will never ask applicants for their financial or banking information prior to hire. If you have questions, please reach out to us directly at <a href="mailto:[email protected]">[email protected]</a>. Note: This job description is not exhaustive and may be amended to include other duties as assigned by the management team.</div>

About the Role

About the Role

Related Roles

About the Role

Related Roles