Sr. Manager, Consumer Insights at Nordic Naturals

<p><strong>Location - Remote or On-Site</strong></p> <p><strong>Salary - 159K -&nbsp; 179K</strong></p> <p>&nbsp;</p> <p><strong>Position Summary</strong></p> <p>Nordic Naturals is the premium leader in the Omega-3 supplement category, committed to delivering the world’s safest, most effective nutrients essential to health. The&nbsp;<strong>Sr. Manager, Consumer Insights </strong>will play a critical role in building and operationalizing a world- class, consumer-centric insights function. Reporting directly to the Director of Innovation &amp; Insights, this individual will lead the execution of qualitative and quantitative research, trend analysis, and consumer tracking to uncover actionable growth opportunities across our business and portfolio. The ideal candidate is a expert of research methodologies, possessing the unique ability to turn complex data and cultural signals into compelling, visual narratives that shape brand positioning, white-space mapping, and our 3-year product innovation pipeline.</p> <p>&nbsp;</p> <p><strong>KEY RESPONSIBILITIES</strong></p> <p><strong>Reasonable Accommodations Statement</strong><br>To accomplish this job successfully, this individual must be able to perform, with or without&nbsp;reasonable accommodation, each essential function satisfactorily. Reasonable accommodations&nbsp;may be made to help enable qualified individuals with disabilities to perform the essential&nbsp;functions.</p> <p><br><strong>Research Execution &amp; Insights Leadership</strong></p> <ul> <li>Own and manage the end-to-end execution of a robust insights ecosystem, including qualitative and quantitative research, syndicated data, social listening, Usage &amp; Attitudes studies, and consumer segmentation.</li> <li>Act as the day-to-day &amp; voice of the consumer &amp; continuously tracking wellness behaviors, occasion-based triggers, and unmet needs.</li> <li>Translate raw data and research findings into actionable business strategies, brand positioning refinements, and highly compelling innovation concepts.</li> <li>Manage external insight agencies, research vendors, and platform relationships, ensuring projects are delivered on time, within budget, and to a high strategic standard. Innovation &amp; Pipeline Support</li> <li>Collaborate with the Director to identify white-space opportunities across categories, formats, benefits, life stages, and channels.</li> <li>Support the cross-functional innovation steering process and ideation workshops by providing foundational consumer data and foundational guardrails.</li> <li>Partner closely with Brand Marketing, Product Development/R&amp;D, Sales, E-Commerce, and Operations to advance new product concepts through the development funnel.</li> </ul> <p>&nbsp;</p> <p><strong>T</strong><strong>esting, Learning &amp; Optimization</strong></p> <ul> <li>Design, execute, and analyze concept tests, pricing studies, volumetric forecasting, and&nbsp;market research to validate product-market fit.</li> <li>Partner with Retail, Performance Marketing, and E-Commerce teams to develop in-market pilot testing and rapid A/B learning frameworks.</li> <li>Lead post-launch learning loops by synthesizing consumer feedback and reviews to&nbsp;continuously optimize offerings and inform future pipeline decisions.</li> </ul> <p>&nbsp;</p> <p><strong>Cross-Functional Collaboration &amp; Influence</strong></p> <ul> <li>Serve as a strategic insights partner to the Omni-channel teams (DTC, Amazon, Retail,&nbsp;Pro, and International) to ensure consumer data shapes marketing messaging and market&nbsp;expansion.</li> <li>Synthesize complex insights into visual, digestible, and highly impactful presentations for&nbsp;stakeholders at all levels of the organization.</li> <li>Help foster a culture of consumer-centricity across all internal departments.</li> </ul> <p>&nbsp;</p> <p><strong>POSITION QUALIFICATIONS</strong></p> <ul> <li>Experience: 10–15 years of progressive experience in Consumer Insights, Market Research, or Brand Strategy, specifically within the CPG, wellness, food &amp; beverage, or dietary supplement categories.</li> <li>Methodology Expertise: Deep expertise in managing a wide array of qualitative and&nbsp;quantitative research methodologies (e.g., focus groups, ethnographies, survey design,&nbsp;conjoint analysis, and data syndication tools like IRI/Nielsen/SPINS).</li> <li>Channel Familiarity: Strong understanding of navigating consumer journeys across&nbsp;multiple retail landscapes, specifically Omni-channel environments (Amazon, DTC,&nbsp;Traditional Retail, and Professional channels).</li> <li>Skills: Exceptional analytical and storytelling skills; proven ability to blend creative&nbsp;thinking with data-driven commercial rigor.</li> <li>Collaboration: Proven track record of successfully partnering with and influencing&nbsp;cross-functional teams (Product, Marketing, Sales) without direct authority.</li> <li>Education: Bachelor’s degree required; an advanced degree in Marketing, Psychology,&nbsp;Behavioral Science, Business Analytics, or an MBA is highly preferred.</li> </ul>