Sr. Social Media Manager at Nordic Naturals

<p><strong>Location - Remote or On-Site</strong></p> <p><strong>Salary - 126K&nbsp; -&nbsp; 146K</strong></p> <p>&nbsp;</p> <p><strong>POSITION SUMMARY&nbsp;</strong><br>As the leader of Sunwave Studio’s Consumer Content team, the <strong>Sr. Social Media Manager</strong><strong>&nbsp;</strong>will build and lead Nordic Naturals’ evolving consumer content ecosystem across organic social, editorial, consumer&nbsp;education, creator and influencer content, and other owned-channel experiences. This role requires an exceptional&nbsp;people leader as much as an exceptional content leader. The ideal candidate brings a clear point of view on the&nbsp;future of content, inspires talented people to do their best work, creates clarity and momentum across a&nbsp;multidisciplinary team, and builds a culture of collaboration, curiosity and accountability. They will translate Brand&nbsp;strategy and business priorities into an always-on content vision that is distinctive, relevant and useful to&nbsp;consumers, while continually challenging the organization to think differently about how Nordic Naturals connects&nbsp;with its audiences.</p> <p><strong>ESSENTIAL FUNCTIONS</strong></p> <p><br><strong>Reasonable Accommodations Statement</strong><br>To accomplish this job successfully, an individual must be able to perform, with or without reasonable&nbsp;accommodation, each essential function satisfactorily. Reasonable accommodations may be made to help enable&nbsp;qualified individuals with disabilities to perform the essential functions.&nbsp;</p> <p><br><strong>Essential Function Statements</strong><br>• Define and lead an integrated, always-on consumer content strategy informed by Brand strategy and&nbsp;business priorities, ensuring content is coordinated across the consumer journey and aligned with&nbsp;marketing priorities, product launches, audience needs, and business goals.<br>• Translate Brand briefs and strategic priorities into coordinated editorial and content plans across organic&nbsp;social, consumer education, creator content, and other owned-channel experiences.<br>• Lead, inspire and develop a multidisciplinary Consumer Content team, creating a culture where people feel&nbsp;empowered to bring forward ideas, challenge convention, collaborate across disciplines and produce&nbsp;exceptional work.<br>• Set a compelling vision for the future of Nordic Naturals &amp; consumer content and translate that vision into clear priorities, opportunities and expectations for the team.<br>• Coach and develop team members, recognizing individual strengths, creating meaningful growth&nbsp;opportunities and building future leaders.<br>• Own the integrated content calendar and align it with the broader marketing calendar, media plan, product&nbsp;priorities, seasonal moments, and key brand initiatives.<br>• Partner with Creative and Production to develop original photo, video, editorial, social, and creator-led&nbsp;content supporting campaigns and always-on needs.<br>• Strengthen the editorial and consumer education strategy across the Naturally Well Blog, video, social, PDP-&nbsp;supporting education, and other digital experiences.<br>• Guide organic social strategy, publishing, community engagement, platform best practices, and the&nbsp;continued development of Nordic Naturals&amp;#39; social voice and presence.<br>• Partner with influencer and creator team members to identify, brief, and activate appropriate creators,&nbsp;emphasizing authentic, reusable content and measurable performance.</p> <p>• Establish content KPIs and reporting practices, using performance data, audience insights, and business&nbsp;outcomes to evaluate effectiveness and optimize future content.<br>• Build social listening and content intelligence capabilities using Dash Social or similar tools to identify&nbsp;conversations, trends, competitive activity, and actionable opportunities.<br>• Regularly share content performance, audience insights, trends, and recommendations with Brand and&nbsp;other stakeholders.<br>• Partner with Brand, DTC/eCommerce, Media, and other teams to connect content to measurable outcomes&nbsp;such as engagement, traffic, education, consideration, conversion, and brand growth.<br>• Maintain brand standards, regulatory compliance, accuracy, and safety across content channels.<br>• Improve content workflows, governance, reuse, and scalability across Sunwave Studio and the broader&nbsp;Marketing organization.<br>• Evaluate emerging platforms, GenAI capabilities, external partners, and content formats that can improve&nbsp;speed, quality, relevance, and creative effectiveness.<br>• Support major brand initiatives, including rebrand work, by representing content and channel needs in&nbsp;cross-functional planning.<br>• Other duties as assigned.</p> <p><br><strong>POSITION QUALIFICATIONS</strong></p> <p><br><strong>Competency Statements</strong><br>• Strategic Perspective - Connects Brand and business strategy to channel and content execution.<br>• Leading Employees - Attracts, motivates, develops, and provides clear direction to employees.<br>• Building Collaborative Relationships - Builds productive relationships across teams and external partners.<br>• Participative Management - Involves others, listens, and builds commitment while maintaining&nbsp;accountability.<br>• Taking Initiative - Identifies opportunities, solves problems, and moves work forward independently.<br>• Communication - Communicates strategy, priorities, insights, and feedback clearly and concisely.<br>• Analytical Thinking - Uses data, audience insights, and performance trends to inform decisions.<br>• Innovative - Explores new platforms, formats, technologies, and creative approaches.<br>• Composure - Demonstrates sound judgment while managing multiple priorities and stakeholders.<br>• Accountable - Takes ownership for outcomes, follows through, and learns from results.</p> <p><strong>SKILLS &amp; ABILITIES</strong></p> <p><br><strong>Computer Skills:</strong><br>• Dash Social, or similar social publishing, analytics, and listening platforms.<br>• Monday.com, Slack, Google Workspace, and Mac OS.<br>• Working familiarity with CMS platforms, digital analytics, and emerging GenAI/content technologies.</p> <p><strong>Certifications &amp; Licenses:</strong><br>• BA/BS in marketing, communications, journalism, digital media, or related field preferred; equivalent experience considered.<br>• 8+&nbsp; years of relevant content, social media, editorial, digital marketing, or integrated marketing experience with demonstrated progression in responsibility.<br>• 4+ years of demonstrated people leadership and direct team management experience required.<br>• Demonstrated success building, developing and inspiring high-performing multidisciplinary teams.<br>• A strong creative and editorial point of view, with the ability to articulate a vision, bring others along and raise the quality of the work without needing to personally own every execution</p> <p><strong>Other Requirements:</strong></p> <p>• Evidence of leading teams through change, building new capabilities and creating clarity in evolving organizations.<br>• Demonstrated experience developing cross-channel content strategies and editorial calendars.<br>• Strong understanding of major social platforms, latest trends and best practices, creator/influencer content,&nbsp;audience behavior, and digital content performance.<br>• Experience using analytics and audience insights to optimize content and communicate recommendations&nbsp;to stakeholders.<br>• Health, wellness, nutrition, CPG, or regulated-industry experience is a plus.</p>