Account-Based Marketing (ABM) at LiquidStack

<div class="content-intro"><p>At LiquidStack, we’re redefining what’s possible in the data center world. As a global leader in advanced liquid cooling solutions, we’re powering the future of AI, edge computing, and high-performance systems. Our team is growing, and we’re looking for skilled professionals who want to be part of something innovative and impactful.</p></div><h1 style="line-height: 1.1;"><span style="text-decoration: underline;"><span style="font-size: 12pt;">About LiquidStack</span></span></h1> <p style="line-height: 1.1;"><span style="font-size: 12pt;">LiquidStack is a leader in advanced liquid cooling solutions for high-performance data centers. We are building a modern, revenue-driven marketing organization focused on pipeline growth, customer impact, and scalable execution.</span></p> <h1 style="line-height: 1.1;"><span style="text-decoration: underline;"><span style="font-size: 12pt;">Role Overview</span></span></h1> <p style="line-height: 1.1;"><span style="font-size: 12pt;">This is a critical, revenue-driving role responsible for executing multi-channel demand generation and ABM programs that directly impact pipeline and revenue. You will own campaigns end-to-end—from targeting and execution through MQL generation and sales handoff—working closely with inside sales to convert demand into pipeline.</span></p> <h1 style="line-height: 1.1;"><span style="text-decoration: underline;"><span style="font-size: 12pt;">Key Responsibilities</span></span></h1> <p style="line-height: 1.1;"><span style="font-size: 12pt;"><strong>Demand Generation &amp; Campaign Execution</strong></span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Build and execute multi-channel B2B demand generation campaigns (paid media, email, display, retargeting)</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Develop and manage ABM programs aligned to target accounts and sales priorities</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Create and optimize multi-touch nurture journeys from first engagement through MQL</span></li> </ul> <p style="line-height: 1.1;"><span style="font-size: 12pt;"><strong>Pipeline &amp; Performance Ownership</strong></span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Drive consistent delivery of high-quality MQLs</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Monitor and optimize campaigns based on pipeline creation and conversion</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Continuously test and improve messaging, landing pages, and audience targeting</span></li> </ul> <p style="line-height: 1.1;"><span style="font-size: 12pt;"><strong>Paid Media &amp; Digital Optimization</strong></span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Manage and optimize paid campaigns (Google, LinkedIn, programmatic)</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Improve cost efficiency and conversion performance across channels</span></li> </ul> <p style="line-height: 1.1;"><span style="font-size: 12pt;"><strong>Data &amp; Insights</strong></span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Use data to refine targeting, segmentation, and campaign strategy</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Track performance, attribution, and ROI</span></li> </ul> <p style="line-height: 1.1;"><span style="font-size: 12pt;"><strong>Sales Alignment</strong></span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Partner closely with inside sales to provide lead intelligence and campaign insights</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Support BANT-based qualification and ensure smooth handoff into Salesforce pipeline</span></li> </ul> <h1 style="line-height: 1.1;"><span style="text-decoration: underline;"><span style="font-size: 12pt;">Qualifications</span></span></h1> <p style="line-height: 1.1;"><span style="font-size: 12pt;"><strong>Required</strong></span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">3–5+ years of experience in demand generation, ABM, or lifecycle marketing</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Experience in B2B or enterprise environments</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Hands-on experience with HubSpot (or similar marketing automation platforms)</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Experience managing paid media campaigns (Google, LinkedIn, etc.)</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Strong understanding of lead lifecycle, funnel metrics, and conversion optimization</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Ability to work independently and manage multiple campaigns simultaneously</span></li> </ul> <p style="line-height: 1.1;"><span style="font-size: 12pt;"><strong>Preferred</strong></span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Experience in data center, infrastructure, SaaS, or industrial technology industries</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Familiarity with Salesforce and attribution tools</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Experience working closely with inside sales teams</span></li> </ul> <h1 style="line-height: 1.1;"><span style="text-decoration: underline;"><span style="font-size: 12pt;">What Success Looks Like</span></span></h1> <ul> <li style="line-height: 1.1; font-size: 12pt;"><span style="font-size: 12pt;">Increased MQL volume and quality</span></li> <li style="line-height: 1.1; font-size: 12pt;"><span style="font-size: 12pt;">Measurable pipeline growth and improved conversion rates</span></li> <li style="line-height: 1.1; font-size: 12pt;"><span style="font-size: 12pt;">Strong alignment between marketing and sales</span></li> <li style="line-height: 1.1; font-size: 12pt;"><span style="font-size: 12pt;">Scalable, repeatable demand generation programs</span></li> </ul><div class="content-conclusion"><p><strong><u>Why Join Us?</u></strong></p> <ul> <li>Competitive pay with opportunities for overtime</li> <li>Consistent day-shift schedule</li> <li>Paid time off, holidays, and great benefits</li> <li>Be part of an industry-disrupting company with room to grow</li> <li>Work on innovative technologies in a collaborative, supportive environment</li> </ul></div>