Growth Marketing Analyst at GoCardless

Riga, LatviaFull-timeProduct DevelopmentPosted 2 months ago

About the Role

<div class="content-intro"><h3>About us</h3> At GoCardless we believe bank payments are the best way to pay and get paid. We also believe that bank account data is a powerful tool to make better, faster decisions. We’re making it easy to use both- for businesses everywhere.   GoCardless is used for domestic and international payments by 75,000+ organisations and counting, processing more than $30 billion across 30 countries. We’re an award-winning London based fintech, with additional offices in Riga, Paris, Melbourne and New York. And remember: we don’t expect you to meet every single requirement. If you’re excited by this role, we encourage you to apply!</div><h2>Data at GoCardless </h2> You’ll sit in our Data & Business Systems group and will work with technical and non-technical people across the whole company. You’ll collaborate closely with our team of talented Analysts, Data Scientists, ML/AI Engineers and System Admins, designing and delivering first-class analytics to the business. We’re a large team with an extensive remit and expect every member to work with initiative and be driven, holding each other accountable and to a high standard. Joining our team, you’ll work in a team that strives to be the best they can be. You’ll work on complex projects across GC’s data & business systems stack.  You will enjoy being an analyst at GoCardless if: <ul> <li>You’re looking to champion a great data culture within GC and in the wider data community. </li> <li>You enjoy collaborating and learning from people from various backgrounds and experiences. </li> <li>You want to feel proud of the work you’re doing and its impact on real customers.</li> </ul>   Our technologies: We endeavour to build simple, reliable systems and we believe in using the best technologies for each task. Technologies we use across GoCardless include: Looker, Python, Looker, Google Cloud Platform, dbt, Airflow, Vertrex and Jupyter amongst others. You’re not expected to have expertise in all these technologies. Members of our team have picked up the tools once they’ve started working with the team.    <h2>The Role</h2> At GoCardless we use marketing throughout the customer lifecycle to acquire new customers and drive revenue growth through our existing merchant base. As part of this role, you will be working closely across all marketing teams - paid, organic, lifecycle - to understand how their marketing efforts are helping to grow our merchant base and accelerate revenue. Your insights will be turned into actions as your expertise helps drive the future of GoCardless.   What excites you  <ul> <li>Collaborate with Growth Marketing measuring how our Paid and Organic marketing strategies drive acquisition, engagement and revenue growth</li> <li>Partner with marketing stakeholders to define and monitor marketing KPIs and identify trends, risks and opportunities in customer and campaign data to inform strategy aligned with business objectives</li> <li>Assist marketing teams in A/B test design and execution and analysing results using statistical methods</li> <li>Ensure data quality, accuracy and consistency across all marketing sources</li> <li>Build data products that help to monitor the health of campaigns, continuously innovating on the practices and the tools we rely on to deliver the right insights at the right decision points (A/B Testing, Analysis (SQL), Visualisation (Looker, Domo), Tracking (Google Analytics), Automation (Python), AI (Gemini)).</li> </ul>   What excites us   Essentials: <ul> <li>You have a background working in (performance) marketing analytics or a marketer looking for a more data focused role. </li> <li>You have knowledge of common marketing measurement metrics, tools & methodology.</li> <li>You are a self-starter, focused on results, with a demonstrated background in using analytics to drive the understanding, growth, and success of marketing campaigns</li> <li>You have experience with data visualisation tools and communicating findings from complex data sets in an accessible way</li> <li>You are proficient in basic SQL</li> </ul> Nice to have: <ul> <li>A basic knowledge of Python/R is advantageous but not essential</li> <li>You have experience leveraging AI capabilities to enhance data analysis, automate tasks, and improve decision-making processes</li> </ul>   We don’t expect you to meet every requirement. If you’re excited by this role, we encourage you to apply.   Salary range: the expected base salary range for this position is between €45,600 - €68,400. Base salary ranges are based on role, job level, location, and market data. Please note that whilst we strive to offer competitive compensation, our approach is to pay between the minimum and the mid-point of the pay range until performance can be assessed in role. Offers will take into account level of experience, interview assessment, budgets and parity between you and fellow employees at GoCardless doing similar work.<div class="content-conclusion"><h3>(some of) The good stuff</h3> <ul> <li>Wellbeing - stay healthy with dedicated support and medical coverWork away scheme - gives you the option to work away from your country of residence for up to 90 days in any 12 month period</li> <li>Adaptive Working - allows you to work flexibly, around your lifestyle</li> <li>Equity - all permanently employed GCs get equity to help you make a valuable contribution</li> <li>Parental leave - to suit everyone embarking on life's great adventureLearning Budget - lead your own development with an annual learning budget</li> <li>Time off - generous holiday allowance, + 3 annual volunteer days, + 4 annual business-wide wellness days (‘GC Fridays’)</li> </ul> <h3>Life at GoCardless  </h3> We're an organisation defined by our <a href="https://gocardless.com/g/values-operating-principles/">values</a>; We start with why before we begin any project, to ensure it’s aligned with our mission. We act with integrity, always. We care deeply about what we do and we know it's essential that we be humble whilst we do it. Working this way creates the GC magic- the reason we all love showing up to work.  <h3>Diversity & Inclusion</h3> We’re building the bank payment network of the future and our ambition is to move money anywhere, for anything, for anyone. If we’re going to achieve this goal, we need to build a team of ‘GeeCee’s’ that is as wonderfully diverse as the world we live in - with a multitude of perspectives, experiences & backgrounds. We’ve got a long way to go, but here’s how we’re doing as of June 2022; Female Employees - 46% Ethnic background - 32% Identify as LGBTQIA - 10% Neurodivergent - 9% We’re rooting for you during your application and GoCardless aims to provide reasonable adjustments to make our recruitment process as remarkable and accessible as we can. Please speak to your Talent Partner if you need extra support. If you want to learn more, you can read about our Employee Resource Groups and objectives <a href="https://gocardless.com/about/careers/">here</a> as well as our latest <a href="https://gocardless.com/assets/40w0m41bmydz/3hqJy4SUqZqW3BmBHlESUe/d1c7932b97b8a8ebcd0fb07418432fe9/GoCardless_Diversity___Inclusion_Report_2022.pdf">D&I Report</a>  <h3>Sustainability </h3> We’re committed to reducing our impact on the environment, leaving a more sustainable world for future generations. In 2021 we became co-founders of the <a href="https://techzero.technation.io/">Tech Zero coalition</a>, a group of businesses committed to taking climate action as part of the UNFCCC <a href="https://unfccc.int/climate-action/race-to-zero-campaign">Race to Zero</a>. We aim to reduce our impact and to create positive change on the natural world. Check out our sustainability <a href="https://gocardless.com/sustainability/">action plan</a> here.  Find out more about Life at GoCardless via <a href="http://twitter.com/GoCardlessEng">Twitter</a>, <a href="http://instagram.com/lifeatgocardless">Instagram</a> and <a href="http://linkedin.com/company/gocardless">LinkedIn</a>. </div>

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