Manager Global Brand Development & Marketing at Hasbro

<div class="content-intro"><p>We&nbsp;take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination&nbsp;and drive&nbsp;to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.</p></div><p>&nbsp;</p> <p>The&nbsp;<strong>Manager Global Brand Development &amp; Marketing </strong>helps develop marketing strategies, brand building efforts, and best-in-class consumer executions for our priority toy and game brands and products. The <strong>Manager Global Brand Development &amp; Marketing</strong> will partner with internal cross-functional teams and business teams, including commercial, retail, data and analytics, product, PR, media, social, creative, design and development, as well as external agencies, partners and retailers - all&nbsp;in an effort to&nbsp;present something our brands and products to our consumers in unforgettable ways. We are looking for someone who brings passion, energy, and a healthy willingness to be bold and take risks in ways that help our brands&nbsp;stand out.&nbsp;</p> <p>&nbsp;</p> <p>Effective from the date that Hasbro opens its new Boston location, this position will be onsite Tuesday – Thursday at Hasbro’s new HQ location in Boston, MA. In the interim, this position will be onsite Tuesday – Thursday at Hasbro’s HQ in Pawtucket, RI or at Hasbro’s temporary location in Boston, MA.</p> <p>&nbsp;</p> <p><strong>A day in the life of a&nbsp;Manager Global Brand Development &amp; Marketing: </strong>&nbsp;</p> <p>&nbsp;</p> <ul> <li>Responsible for&nbsp;translation&nbsp;of&nbsp;brand strategy&nbsp;into integrated go-to-market plans for assigned brands and priority products,&nbsp;inclusive of&nbsp;objectives, positioning, target audiences, and channel mix.&nbsp;</li> <li>Execute campaigns across&nbsp;retail, media, digital and social, creator, PR, events and more in close partnership with Senior Managers, cross-functional teams, and agencies.&nbsp;</li> <li>Lead day-to-day program&nbsp;execution with internal and external partners, keeping work aligned, on&nbsp;brief, and moving forward.&nbsp;</li> <li>Write clear, effective briefs and support creative development and asset production from concept through delivery and localization,&nbsp;leveraging&nbsp;AI where appropriate &nbsp;</li> <li>Deliver region-ready assets,&nbsp;toolkits, and calendars that enable adoption and adaptation at speed while&nbsp;maintaining&nbsp;brand cohesion.&nbsp;</li> <li>Track&nbsp;and measure against&nbsp;KPIs,&nbsp;synthesize learnings, and support optimization recommendations to improve impact.&nbsp;</li> <li>Manage project timelines, budgets, and deliverables&nbsp;for assigned initiatives, ensuring executional excellence and on-time delivery.&nbsp;</li> <li>Partner with regional marketing teams and key accounts&nbsp;to ensure local insights, retail moments, and channel realities are reflected in plans and executions.&nbsp;</li> <li>Work closely with Brand Creative&nbsp;to ensure visual and tonal consistency across platforms, activations, and content.&nbsp;</li> <li>Stay curious&nbsp;and proactively&nbsp;identify&nbsp;new formats, platforms, and cultural moments that help our brands connect authentically with consumers.&nbsp;</li> <li>Prepare clear updates, recaps, and presentations&nbsp;that communicate plans, progress, and results to stakeholders.&nbsp;</li> </ul> <p>&nbsp;</p> <p><strong>What you’ll bring:</strong>&nbsp;</p> <p>&nbsp;</p> <ul> <li>Education:&nbsp;Bachelor’s degree in marketing&nbsp;or related field. MBA&nbsp;a plus</li> <li>5+ years<em>&nbsp;</em>in&nbsp;integrated consumer marketing/brand management with proven&nbsp;campaign/brand activation experience.&nbsp;Toy, Game or Licensing experience a plus –&nbsp;though&nbsp;is not a&nbsp;requirement.&nbsp;</li> <li>Data-driven mindset: We pair art with science – and are driven by data and consumer insights. This role needs to review insights, pull out key learnings, and action against them.&nbsp;</li> <li>Team player:&nbsp;We are stronger together and thrive when we share and build on&nbsp;good ideas. &nbsp;</li> <li>Storyteller:&nbsp;Ability to&nbsp;organize and&nbsp;share&nbsp;sophisticated information in a compelling way using story to persuade an audience. &nbsp;</li> <li>Channel knowledge:&nbsp;Have knowledge of key marketing channels, including digital marketing and media,&nbsp;ecomm, social, YouTube, PR, and retail. &nbsp;</li> <li>Organization&nbsp;and detail orientation:&nbsp;The details matter when it comes to executing with excellence, especially as every team member will be expected to manage multiple projects at a time. &nbsp;</li> <li>Relationship builder<em>: </em>Strong leadership and networking abilities.&nbsp;This role works with many cross-functional teams and strong daily communication with our partners is a key to success. &nbsp;</li> <li>Business management<em>:</em>&nbsp;Proficiency&nbsp;in project management, Microsoft Office,&nbsp;and budget management. &nbsp;</li> </ul> <p>&nbsp;</p><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p><span style="font-size: 16px;" data-teams="true">The pay transparency range for this role is listed below. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.</span></p></div><div class="title">Pay Range</div><div class="pay-range"><span>$99,200</span><span class="divider">&mdash;</span><span>$162,700 USD</span></div></div></div><div class="content-conclusion"><p><span style="font-size: 12pt;">Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:</span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Health &amp; Wellness</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Time Off to Recharge</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Financial Well-being</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Life &amp; Family Support</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Volunteer and Community Initiatives</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Learning &amp; Development&nbsp;</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Exclusive Perks</span></li> </ul> <p>&nbsp;</p> <p>&nbsp;</p> <p><span style="font-size: 12pt;">Please review our&nbsp;<a href="https://docs.hasbro.com/en-us/legal/privacy">Applicant Privacy Notice</a> to learn how we collect, use, and protect your personal information in connection with the application process.</span></p></div>