Strategy Director at TBWA\\Media Arts Lab

<p class="p1">TBWA\Media Arts Lab is the bespoke global agency for Apple and only Apple. We&nbsp;think different to create impact for the world’s most iconic brand.</p> <p class="p1">We are looking for a Strategy Director to lead the strategic agenda for our client&nbsp;and agency in Korea. This is a senior leadership role requiring deep fluency in&nbsp;creativity, culture, brand and business — and a proven ability to operate as a&nbsp;collaborative force across departments, especially Creative, Account Management,&nbsp;and Media.</p> <p class="p1">You’ll be fully immersed in the cultural, competitive and creative context of Korea,&nbsp;and be generous in sharing this understanding across the agency. You’ll work&nbsp;hand-in-hand with the Creative Lead to shape standout creative ideas, and serve&nbsp;as the client’s trusted partner for strategic insight — the go-to for consumer&nbsp;understanding, cultural opportunities and business opportunities.</p> <p class="p1">This is a role for a leader who brings vision, rigor and creative bravery. Someone&nbsp;who pushes for bold thinking, sharp execution, and impactful work.</p> <p class="p1"><strong><br>The Work</strong></p> <p class="p1"><em>Market &amp; Cultural Context</em></p> <ul> <li class="p1">Be deeply embedded in Korea’s cultural, creative, consumer and market dynamics.</li> <li class="p1">Ensure the agency’s creative output is grounded in a nuanced and up-to-date understanding of the local cultural landscape.</li> <li class="p1">Share cultural understanding and business insight broadly across the agency and with the client.</li> </ul> <p class="p1"><em>Thought Leadership &amp; Strategy Development</em></p> <ul> <li class="p1">Define and own the long-term strategic roadmap for the client in Korea.</li> <li class="p1">Bring fresh thinking to brand, business, creative, and digital strategy.</li> <li class="p1">Inspire and guide creative development through insight-driven briefs.</li> </ul> <p class="p1"><em>Creative Collaboration</em></p> <ul> <li class="p1">Partner closely with the Creative Lead from the earliest stages of development.</li> <li class="p1">Translate insights into inspiring creative briefs that energize teams and sharpen the creative focus,<strong> </strong>incorporating media approach and campaign structure.</li> </ul> <p class="p1"><em>Client Leadership</em></p> <ul> <li class="p1">Be a strategic partner to senior client stakeholders locally and globally.</li> <li class="p1">Present strategic thinking with clarity, creativity, and authority.</li> <li class="p1">Shape, defend, and evolve creative work in partnership with the Creative Leader and Managing Director.</li> </ul> <p class="p1"><em>Integration &amp; Collaboration</em></p> <ul> <li class="p1">Drive deep collaboration across creative, media, and account disciplines.</li> <li class="p1">Build a particularly close partnership with media, ensuring campaign ideas are brought to life through integrated thinking.</li> <li class="p1">Use the agency’s Media x Arts philosophy to explore new platforms, formats, and digital behaviors.</li> </ul> <p class="p1"><em>Team &amp; Talent Leadership</em></p> <ul> <li class="p1">Set the standard for the strategy team and lead by example.</li> <li class="p1">Mentor and develop team members, fostering curiosity and commercial creativity.</li> <li class="p1">Collaborate on staffing, performance evaluation, and team culture initiatives.</li> </ul> <p class="p1"><em>Operational Rigor &amp; Methodology</em></p> <ul> <li class="p1">Apply strategic discipline using data, tools, research, and insights.</li> <li class="p1">Leverage past campaign learnings to inform future work.</li> <li class="p1">Work closely with global strategy and account teams to enhance the strategic output of the KR<span class="s4"><strong> </strong></span>market.</li> </ul> <p class="p1"><em>Inspiration &amp; Cultural Contribution</em></p> <ul> <li class="p1">Apply strategic discipline using data, tools, research, and insights.</li> <li class="p1">Act as a source of cultural and creative inspiration for the wider agency.</li> <li class="p1">Stay ahead of emerging trends in tech, culture, art, and creativity.</li> <li class="p1">Bring fresh perspectives that elevate the agency’s thinking and output.</li> </ul> <p class="p1"><strong><br>Who Will Thrive in This Role?</strong></p> <ul> <li class="p1">Ample experience in brand, communications, or creative strategy — ideally within a leading creative<strong> </strong>agency.</li> <li class="p1">Proven track record of owning relationships with senior clients and presenting complex ideas with<strong> </strong>clarity and conviction.</li> <li class="p1">Strong creative sensibility — understands how to inspire and shape impactful creative work.</li> <li class="p1">Deep understanding of the Korean market, including consumer behavior, cultural currents, and media<strong> </strong>landscape.</li> <li class="p1">Experience integrating strategy with media, digital, and comms planning.</li> <li class="p1">Strong leadership ability — able to work constructively across disciplines and with senior peers.</li> <li class="p1">Comfortable navigating ambiguity, solving business problems, and identifying growth opportunities.</li> <li class="p1">Exceptional written and verbal communication skills in English and Korean.</li> <li class="p1">Experience managing and mentoring a team, with a passion for developing strategic talent.</li> </ul>